ApproveThis manages your Re:Shark Integration approvals.

When Precision Meets Process

Re:Shark gives sales teams surgical precision in account-based marketing. But even the sharpest outreach campaigns get dulled by manual approval bottlenecks. ApproveThis doesn’t just automate rubber-stamping – it brings structure to stakeholder decisions. Together, they create a closed-loop system where personalized outreach moves forward at pace without sacrificing compliance.

Why This Integration Changes the Game

Marketing operations teams waste 12 hours weekly chasing email approvals (SiriusDecisions). With Re:Shark’s hyper-targeted campaigns and ApproveThis’s workflow engine, you eliminate three critical friction points:

• Context switching - Approvers review campaigns directly in their inbox
• Version control - All feedback gets centralized in ApproveThis
• Compliance gaps - Automated audit trails meet FINRA/SOC2 requirements

Real-World Use Cases That Deliver ROI

Enterprise Sales: Protecting Brand Reputation

A Fortune 500 tech company uses Re:Shark for executive outreach campaigns. Their legal team requires all C-level communications to be reviewed by compliance officers. By connecting Re:Shark to ApproveThis via Zapier:

- Campaign emails auto-generate approval requests
- Legal reviews content directly from Outlook/Gmail
- Approved emails get tagged in Re:Shark with timestamps
- Denied requests trigger Slack alerts to marketing ops

Result: Reduced compliance review cycles from 72 to 4 hours.

Marketing Agencies: Scaling Client Approvals

A B2B agency runs 30+ Re:Shark campaigns monthly for clients. Using ApproveThis’s client portal feature:

- Draft emails auto-send to client stakeholders
- Multi-step approvals happen via email (no client logins)
- Conditional routing ensures CMO approval on budgets >$50k
- Automatic reminders prevent campaign delays

Result: 40% faster client sign-offs with complete audit history.

Startups: Enforcing Sales-Marketing Alignment

A SaaS company using Re:Shark for product launches implemented approval thresholds:

- Any email referencing roadmap details requires VP Product approval
- Pricing mentions auto-route to Sales Operations
- Approved content syncs to Re:Shark with version notes
- All stakeholders see real-time status in ApproveThis dashboard

Result: Zero erroneous claims in 18 months of campaigns.

Technical Setup Made Simple

Connecting Re:Shark to ApproveThis takes 15 minutes through Zapier:

1. Create Zapier trigger on Re:Shark’s "New Lead in Campaign" event
2. Map email content to ApproveThis request fields
3. Set approval rules in ApproveThis (sequential vs parallel, thresholds)
4. Configure auto-reminders and escalation paths

Pro Tip: Use ApproveThis’s Calculated Fields to auto-flag campaigns needing legal review based on keyword detection.

Cross-Functional Benefits

Sales Teams

Accelerate deal cycles by ensuring compliant outreach. ApproveThis’s mobile-friendly approvals let reps get sign-offs during client meetings.

Marketing Operations

Eliminate spreadsheet tracking with ApproveThis’s real-time dashboard. Vacation delegation prevents campaign delays during PTO seasons.

Legal/Compliance

Maintain control without bottlenecks. Email-based approvals create automatic audit trails for regulatory requirements.

Client-Facing Teams

External stakeholders approve campaigns via email – no software licenses needed. Approval groups ensure all necessary client contacts review content.

Advanced Features Worth Exploring

While the core integration focuses on email approvals, power users leverage:

Dynamic Content Routing
Use Re:Shark’s lead scoring to trigger different approval paths. High-value accounts might require executive review, while SMB campaigns auto-approve below $10k budgets.

Multi-Channel Governance
Apply the same approval logic to LinkedIn outreach and direct mail campaigns through ApproveThis’s unified workflow engine.

Performance Analytics
Export approval timing data from ApproveThis to optimize Re:Shark campaign scheduling based on historical review cycles.

Why This Isn’t Just Another Integration

Most approval tools create administrative overhead. ApproveThis + Re:Shark does the opposite – it removes steps from your process while adding governance. Sales teams keep velocity, compliance teams gain visibility, and clients get professional experiences.

Getting Started

Ready to eliminate approval bottlenecks? Start your ApproveThis trial or explore Re:Shark’s capabilities. For integration assistance, schedule a custom demo showing how approval workflows can accelerate your specific sales cycles.

Key Reminder: Approvers only need email access – no additional software licenses required for clients or cross-functional teams.