ApproveThis manages your Retamo Integration approvals.

When Reviews Meet Approvals: No More Guesswork

Let’s be real – nobody gets excited about approval processes. But when customer feedback gets stuck in limbo because Susan from accounting is on vacation or the marketing team can’t decide whether a 3-star review warrants a response, that’s when real damage happens. This is where ApproveThis and Retamo turn into your secret weapon.

Retamo tracks what customers are saying. ApproveThis decides what to do about it. Connect them through Zapier, and you’ve got a system where every review, ticket, or piece of feedback triggers the right approval chain – automatically. No more chasing down sign-offs or wondering if that urgent support ticket got buried in someone’s inbox.

Why This Combo Works (When Other Tools Don’t)

Retamo’s great at collecting feedback. ApproveThis is great at making decisions. Together, they handle the entire lifecycle of customer interactions – not just the parts that are easy to automate.

Most approval tools force you to build workflows from scratch. With ApproveThis, you set rules once (“Escalate any review mentioning ‘refund’ to regional managers”) and it handles the rest. Retamo feeds it the raw data, ApproveThis routes it to humans only when necessary, and both systems update in real time.

Key advantage: Approvers don’t need Retamo licenses. Perfect for agencies handling client reviews or franchises where store managers shouldn’t see corporate metrics.

Real-World Uses That Actually Make Sense

Generic use cases are boring. Let’s talk about specific problems this integration solves:

1. Damage Control for Negative Reviews

A hotel chain gets a 2-star review mentioning bed bugs. Retamo detects it, ApproveThis:

• Routes to the GM for immediate response approval
• Simultaneously alerts housekeeping via Slack (using Zapier’s other connections)
• Triggers a comped stay offer if approved

Without this: The GM misses the email, the front desk offers a 10% discount that insults the guest, and the review stays up for weeks.

2. Turning Praise Into Marketing Gold

A retail brand gets a glowing review about their eco-friendly packaging. Retamo flags it, ApproveThis:

• Sends to legal for usage rights approval
• Routes approved content to social/media teams
• Tracks how many quotes get used per quarter

Without this: The review gets a “Thanks!” response and disappears into a CSV report.

3. Support Tickets That Don’t Fall Through Cracks

A SaaS company’s customer reports a critical bug. Retamo creates a ticket, ApproveThis:

– Automatically prioritizes based on severity (using calculated fields)
– Requires CTO sign-off if >50 users are affected
– Updates the customer via Retamo once resolved

Without this: The ticket gets lost in a “High Priority” folder that’s actually just someone’s starred emails.

Who Benefits? More Teams Than You’d Think

Customer Support Teams

Ever had a support agent promise a refund they shouldn’t? Now, any compensation offer over $50 requires manager approval before the agent hits send. ApproveThis handles the escalation, Retamo logs the interaction, and everyone stays aligned.

Marketing/PR Departments

Launching a campaign based on customer feedback? Legal needs to approve disclaimer language, leadership wants final creative sign-off – ApproveThis sequences these steps automatically when Retamo detects trending keywords.

Operations Managers

Negative review about slow shipping? That triggers an approval workflow to audit fulfillment partners. Positive feedback on new packaging? That auto-generates a PO request for more supplies. All tracked, all measurable.

Setting This Up Without Losing Your Mind

If you can set up an out-of-office email, you can handle this:

1. Connect Retamo to Zapier: Authorize Retamo in your Zapier account (takes 2 minutes).
2. Choose Your Trigger: New review? New ticket? Pick what matters.
3. Add ApproveThis Action: Map Retamo data to approval requests (e.g., review text → request details).
4. Set Rules: Approval thresholds, groups, escalation paths – configure once.
5. Test: Submit a fake review/ticket. Confirm approvals fire correctly.

Pro tip: Use ApproveThis’ calculated fields to auto-flag reviews with specific keywords or sentiment scores. No manual tagging needed.

Why This Isn’t Just Another Integration

Most tools either collect data or manage approvals. This combo does both in a way that’s actually adaptable:

– Seasonal businesses? Adjust approval thresholds during peak times.
– Multiple locations? Route reviews to local managers automatically.
– Regulatory needs? Compliance approvals become part of every workflow.

And because ApproveThis works via email, even non-techy approvers (looking at you, CFOs) can handle requests without learning new software.

Bottom Line: Stop Letting Feedback Gather Dust

Customer reviews and support tickets are useless if they don’t lead to action. ApproveThis + Retamo via Zapier turns feedback into decisions – not spreadsheet entries. You keep response times sharp, approvals accountable, and customers actually heard.

Ready to stop playing approval whack-a-mole? Get started with ApproveThis (it’s free for 14 days), or schedule a demo to see exactly how it works with Retamo.