When Approval Automation Meets Customer Feedback
Let's cut through the BS: you're using Reviewflowz to track customer reviews because you're not stupid. People talk about your business online, and you need to know what they're saying. But here's where it gets messy - every new review triggers a game of corporate telephone. The marketing team wants to highlight positive feedback, legal needs to vet responses, and customer support's scrambling to handle complaints. This is where ApproveThis comes in like a bouncer at a review management nightclub.
Why This Combo Doesn't Suck
Reviewflowz does one job well: it tells you when customers are roasting you or singing your praises across 50+ platforms. ApproveThis does another: it makes sure the right people actually do something about those reviews without endless Slack threads. Together through Zapier, they create what we like to call "adult supervision for online reputation management."
What You're Working With
Reviewflowz brings: Real-time alerts for new Google reviews, Yelp comments, App Store ratings - basically every digital place people can complain about your parking lot or praise your customer service.
ApproveThis adds: Automated approval chains that ensure three things happen with every review: 1) Someone acknowledges it 2) The right response gets approved 3) Nobody posts something dumb that goes viral for the wrong reasons.
Real-World Uses That Don't Require a PhD to Understand
We're not here to sell you vaporware. Here's exactly how mid-sized companies use this integration:
Scenario 1: The Hotel Chain That Stopped Panicking
A 120-property hotel group gets 500+ reviews daily across Booking.com, TripAdvisor, and Google. Their old process? Front desk managers printing reviews and physically walking them to department heads. Now:
- Negative reviews (<3 stars) auto-create approval requests for regional managers
- Positive reviews trigger marketing approval workflows to feature them on social media
- All responses get legal approval before posting
Result: 68% faster response times and zero unauthorized "We're sorry you hated our bed bugs" replies.
Scenario 2: The E-Commerce Playbook
An outdoor gear retailer monitors 15 product review sites. Their integration setup:
- 5-star reviews auto-approve for immediate social sharing
- 1-3 star reviews route to product QA + customer service teams
- Reviews mentioning "defective" or "lawsuit" escalate to execs
Bonus: They use ApproveThis' calculated fields to automatically flag reviews with specific keyword combinations for priority handling.
Setup That Won't Make You Want to Quit Tech
If you can make toast, you can set this up:
- Connect Reviewflowz to Zapier (takes 2 minutes)
- Choose your trigger: "New Review" in Reviewflowz
- Add ApproveThis action: "Create Request"
- Map review data to approval fields (star rating → auto-approve thresholds, text → custom fields)
Pro tip: Use ApproveThis' conditional logic to auto-approve 4-5 star reviews with no keywords like "manager" or "refund." Save human attention for the messy stuff.
Who Actually Cares About This?
Different teams, different wins:
Customer Support Leaders
Finally prove you're addressing negative reviews quickly. Auto-route 1-star Yelp reviews about cleanliness to facility managers while sending product complaints straight to your QA team. Vacation delegation means no more "John's out sick" bottlenecks.
Marketing Teams
Stop begging for testimonial approvals. Set up auto-approval workflows for 5-star reviews under 200 characters (perfect for social). Use approval groups to get simultaneous OKs from legal and social media managers.
Operations Nerds
Track resolution times in ApproveThis' dashboard. Spot which properties or products trigger the most approval loops. Use calculated fields to automatically apply SLA timers to high-priority reviews.
The Quiet Advantage Nobody Talks About
Here's the secret sauce: ApproveThis approvers don't need Reviewflowz logins. Your franchise owners, external legal counsel, or corporate partners can approve/review responses directly from email without another software license. Saves $23/user/month and prevents the "I forgot my password" circus.
Common Objections (And Why They're Dumb)
"We already have Jira for this!" Cool. Now connect Jira to Reviewflowz via ApproveThis and watch tickets auto-resolve when reviews get approved. Your move, IT.
"Our team prefers email chains!" Great. ApproveThis works through email too. Difference is you'll actually know which requests are pending and which intern approved a response that says "LOL our food sucks? K."
Bottom Line for Busy People
If you're handling more than 100 reviews/month across multiple locations or products, this integration pays for itself in avoided costs:
- No more all-hands meetings about that one Google review
- No legal fires from rogue responses
- No more screenshot hell in Slack channels
What Now?
Option 1: Keep doing manual review triage and hope nobody posts "The steak was raw" on Yelp at 2AM.
Option 2: Book a 15-minute demo showing exactly how a 250-employee HVAC company cut review response time from 48 hours to 4.
Option 3: Try it free and connect your Reviewflowz account in Zapier. If it doesn't save 5 hours/week in your first month, we'll send you a $50 Starbucks card to drown your sorrows.
Final thought: Your customers are already judging you online. Might as well look like you have your shit together when responding.
More Marketing integrations you might like
-
Sendoso
Published: March 10, 2025Sendoso is a sending platform that allows you to send anything to anyone programatically.
-
eKyte
Published: March 10, 2025eKyte guides and accelerates digital marketing teams to plan, produce and optimize campaigns.
-
Take The Lead
Published: March 10, 2025Take The Lead enriches leads with a machine learning algorithm that matches anonymous website visitors to a proprietary network database of thousands of companies across the world.
You'll ❤️ these other ApproveThis integrations
-
Publive
Published: March 10, 2025Publive is a full-stack CMS for building and managing content websites, driving growth with intuitive workflows, powerful tools, and SEO.
-
Paradym
Published: March 10, 2025Use Paradym to issue identity documents, verify user identity, and ultimately enable more secure and automated data verification
-
Imagior
Published: March 10, 2025Imagior is an automated image generation software that enables businesses and creators to create and customize images using templates.