
ApproveThis manages your ReviewTrackers Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
When Review Management Meets Approval Automation
Let's be real - nobody gets excited about approval processes. But when you're juggling customer reviews across 100+ sites while trying to keep operations moving, that "approval bottleneck" email might as well be a ticking time bomb. That's where connecting ApproveThis and ReviewTrackers through Zapier turns into your secret weapon.
Why This Combo Works Like Caffeine for Operations
ReviewTrackers gives you the what (customer feedback from everywhere). ApproveThis handles the who/how (getting decisions made fast). Together through Zapier, they create a closed-loop system where:
- Negative reviews trigger immediate action plans instead of getting lost in Slack
- Compensation approvals for unhappy customers happen before they tweet
- Review response drafts get legal sign-off without 17 forward/reply cycles
Real-World Use Cases That Don't Suck
1. From Angry Yelp Review to Resolved in 47 Minutes Flat
Picture this: A 2-star Google review hits ReviewTrackers about a messed-up catering order. Normally, this would bounce between the sales rep (needs comp approval), operations (needs incident report), and marketing (needs response draft). With our Zapier integration:
What happens:
ReviewTrackers detects negative sentiment → ApproveThis automatically creates parallel approval requests to:
- Authorize $100 credit (requires CFO approval)
- Finalize incident report (needs ops manager sign-off)
- Publish public response (legal team review)
Who cares:
Regional restaurant chains cut resolution time from 3 days to <4 hours. Customer gets apology before their next meal.
2. Turning 5-Star Reviews Into Marketing Gold
Positive review comes in → Triggers approval workflow to:
1. Get permission to use quote in ads (legal)
2. Approve social media shoutout (marketing)
3. Release employee bonus (HR)
Pro tip:
Use ApproveThis' calculated fields to auto-approve bonuses under $50 while flagging larger amounts.
Setup That Doesn't Require an IT Degree
1. Create a Zapier account (free tier works)
2. Connect ReviewTrackers → Choose trigger (new review/negative sentiment)
3. Add ApproveThis action → Map review data to approval fields
4. Set approval rules: thresholds, groups, escalation paths
Example: Auto-route compensation requests over $500 to regional directors, under $500 to local managers.
Why Teams Actually Like This System
For Customer Support:
No more guessing who's handling complaint resolutions. See real-time status of compensation approvals and response drafts. Vacation delegation means no stuck requests when Karen from legal is on safari.
For Marketing:
Turn positive reviews into social content 3x faster. Legal approves quotes through email without needing to log into yet another platform.
For Execs:
Get visibility into recurring issues triggering approvals (hello, free operations audit). Set automatic OKs for routine compensations under $X.
The Nuts and Bolts You Care About
Approver licenses: External partners/vendors can approve requests via email without a ReviewTrackers login. Your legal firm can review response drafts without you buying them seats.
Audit trails: Every approval/rejection in ApproveThis automatically logs which review triggered it. Perfect for compliance checks.
Mobile-first: Approve compensation requests while inspecting a store location. Reject a problematic response draft from the airport.
When to Use This vs. When to Pass
Good fit:
- Multi-location retail/hospitality
- Customer support teams handling 100+ weekly reviews
- Companies needing legal/compliance checks on responses
Not magic:
- Solopreneurs (overkill)
- Teams with zero review response processes
- Companies allergic to accountability
Making It Stick in Your Org
1. Start with one workflow (comp approvals OR response approvals)
2. Use ApproveThis' analytics to find bottleneck approvers
3. Set thresholds to auto-approve 80% of routine requests
4. Expand to other use cases quarterly
What's Next?
If you're still handling reviews through email chains or letting good feedback collect dust, you're basically leaving money on the table while annoying your team. The ApproveThis + ReviewTrackers combo through Zapier isn't about adding complexity - it's about cutting the crap that slows you down.
Book a 15-minute demo to see how approval automation works with your existing ReviewTrackers setup. Or start a free trial and connect your first workflow before lunch.
Integrate with ReviewTrackers Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for ReviewTrackers
Suggested workflows (and their Zapier components) for ReviewTrackers
Send email feedback requests when approval requests are completed
Streamline your feedback collection process by automatically sending email requests for reviews once an approval request is completed. This helps ensure timely communication with your customers and enhances their experience.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
New Email Request
Create an email Feedback or Review Request.
Create approval requests for new reviews
Enhance your review management by automatically creating approval requests whenever a new review is received. This ensures a structured and efficient approach to addressing customer feedback and maintaining high service standards.
Zapier Components

Trigger
New Review
Triggers when new review is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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