
ApproveThis manages your SE Ranking Integration approvals.
April 22, 2025
Integration Category: Marketing Automation
When SEO Meets Approval Automation
Lets get real: marketing teams using SE Ranking already know how to track keywords and analyze competitors. What they dont have is a clean way to handle the back-and-forth of getting campaigns, budgets, or client strategies approved without drowning in Slack threads and reply-all emails. Thats where ApproveThis comes in not as another tool, but as the missing layer that makes your SE Ranking data actually actionable.
Think of it like this: SE Ranking tells you what needs to happen (boost these keywords, fix those backlinks). ApproveThis handles the who said yes part. Together, they turn insights into approved actions before your competitors finish their morning coffee.
What This Combo Does That Others Dont
Most approval tools treat marketing workflows like theyre processing expense reports. ApproveThis gets that SEO moves fast, and your tools should too. Heres where the integration hits different:
- No license headaches: Clients or execs approve campaigns via email no need for them to log into SE Ranking or learn new software.
- Conditional logic that doesnt suck: Auto-approve routine keyword buys under $5k? Escalate anything touching the home page to legal? Done.
Example: An agency uses SE Rankings white-label reports to show clients ranking drops. With ApproveThis, those reports automatically trigger approval requests for the proposed fixes. Client clicks approve in the email, and the teams project management tool gets the green light. No chasing, no screenshots, no I thought you replied last week.
Real-World Use Cases (That Dont Sound Like Robot Talk)
1. Client Campaign Approvals That Dont Kill Your Margins
Agencies: Youre using SE Rankings competitor gap analysis to pitch keyword targets. But waiting 4 days for client sign-off on the list? Thats billable time down the drain. Connect the two platforms via Zapier, and heres what changes:
2 New keyword list generated in SE Ranking 2 Auto-creates an ApproveThis request with the proposed keywords, estimated budget, and competitor rationale 2 Client approves via email in 2 clicks 2 Approved list gets pushed back to SE Ranking to start tracking.
Why it works: Clients arent paying you to watch them ignore login portals. Email approvals cut the approval cycle from days to hours. Plus, ApproveThis calculated fields auto-flag if your proposed budget exceeds their contract no awkward Uh, we need more money emails.
2. Escalating Urgent SEO Fixes Without the Panic
Internal teams: SE Rankings site audit finds critical issues. But getting the dev team to prioritize them? Good luck. Set up an approval threshold where:
2 Any audit score below 70 triggers an automatic approval request to the CTO 2 Below 50? Also CCs the CEO 2 Includes ApproveThis calculated fields showing estimated traffic loss 2 Approval comes with a pre-built Jira ticket (because devs ignore emails).
The kicker: ApproveThis vacation delegation means if the CTOs out, it auto-routes to their second-in-command. No more Sorry, I was OOO excuses.
3. Approving Paid Campaigns Based on Real Data
E-commerce teams: Youre using SE Ranking to track competitor ad keywords. But every time you want to bid on a new term, its a 3-person approval chain. Stupid. Zapier this:
2 Competitor keyword alerts in SE Ranking 2 Auto-generate ApproveThis requests with volume, CPC, and screenshots of competitor ads 2 Route to PPC manager first (if under $X budget), then finance 2 Approved? Automatically adds the keyword to your Google Ads via another Zap.
Brass tacks: Calculated fields in ApproveThis show real-time CPC * estimated clicks. Finance sees the actual cost upfront, not just trust me, this keyword is hot.
How to Set This Up Without Losing Your Mind
If you can send a Slack message, you can build this integration. Heres the 3-step breakdown:
- Connect SE Ranking to Zapier: Zapier's SE Ranking integration handles the heavy lifting. Youre just logging in.
- Pick Your Triggers: New lead? Audit alert? Keyword list? Choose what kicks things off.
- Map to ApproveThis: Use ApproveThis Zapier actions to define who approves what, when, and what happens after. Pro tip: Start with a single if this then that zap before going full mad scientist.
Time investment: 15 minutes for the first workflow. Less than the average Monday morning standup.
Why Your CFO Will Love This (Yes, Really)
Marketing gets the speed, but finance gets control. Approval thresholds in ApproveThis mean:
- Auto-approve routine spends under $X (like monthly rank tracking)
- Require VP sign-off for anything touching the brands core keywords
- Real-time budget burn-down visible in ApproveThis dashboards
Example: Your SE Ranking report shows a prime competitor keyword with 10k searches/month. The bid would blow 20% of your quarterly budget. Instead of backchannel approvals, finance gets an automated request with traffic predictions and cost. They approve with a note to monitor CPA, and the system auto-logs that condition for next months review.
For Teams Who Hate Micromanaging
Account managers, this is your anti-helicopter tool. When clients approve SEO strategies through ApproveThis:
2 Every approval is timestamped and logged 2 Comments are attached to the original request 2 Approved changes auto-sync to SE Ranking projects 2 Denied requests trigger a revised proposal, keeping all context in one thread.
Translation: No more But I never approved that! calls. The paper trail builds itself.
The Quietly Powerful Features Youll Use Daily
Beyond the basics, these integrations shine when you need:
Approval groups: Route keyword bids to both the marketing director and legal if they contain trademarked terms. Get simultaneous or sequential approvals based on the issue.
Dynamic fields: Auto-calculate the total cost of a proposed backlink campaign in the approval request, pulling live data from SE Rankings tool.
Vacation rules: Sales head out for Q4? Approval requests for new lead spends auto-reassign to their deputy. No dropped balls.
Bottom Line: This Isnt About Tools, Its About Momentum
SE Ranking gives you the SEO insights. ApproveThis removes the approval roadblocks. Together, they turn We should into We did. For teams tired of great ideas dying in committee, thats the difference between hitting targets and watching competitors eat your lunch.
Ready to stop being the bottleneck? Get a custom demo showing how your SE Ranking workflows could run at 2x speed. Or start a free trial and build your first approval zap in the time it takes to brew coffee.
Integrate with SE Ranking Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for SE Ranking
Suggested workflows (and their Zapier components) for SE Ranking
Create approval requests for new SE Ranking leads
When a new lead is generated in SE Ranking, this automation creates an approval request in ApproveThis. This ensures that each potential client opportunity undergoes thorough review and consideration before follow-up actions. *Note: Ensure to configure the necessary approval workflow steps in ApproveThis to match your decision-making criteria.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Notify SE Ranking for new approval requests
When a new approval request workflow starts in ApproveThis, it triggers an entry of this as a lead in SE Ranking to alert the marketing team of potential deals coming their way. This keeps the team informed of important approval processes that could influence marketing strategies. *Note: Configure the SE Ranking platform to appropriately handle these lead entries as either informational updates or actionable tasks.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
New Lead
Triggers when a new lead is created.
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