ApproveThis manages your Shopping Feed Integration approvals.

When Catalog Management Meets Approval Muscle

Let's cut to the chase - if you're using Shopping Feed, you're already knee-deep in the messy reality of multi-channel e-commerce. You've got products listed everywhere from Amazon to TikTok Shop, orders flying in from 12 different platforms, and a team that's one catalog sync error away from mutiny. Now imagine layering approval processes on top of that chaos without proper tools. Yeah, we've seen those spreadsheets too. They're not pretty.

ApproveThis isn't here to add more steps to your process. We're here to weaponize your existing Shopping Feed workflows with structured approvals that work like your best employee: automatically routing decisions, escalating when needed, and never taking a vacation day. The Zapier integration between ApproveThis and Shopping Feed turns approval bottlenecks into automated handshakes between systems.

Why This Combo Works Like Bourbon and Branch Metrics

Shopping Feed keeps your product listings clean and orders flowing across channels. ApproveThis keeps decisions moving between people. Together through Zapier, they handle the exact pain points that make mid-market e-commerce ops managers wake up at 3 AM:

No More Approval Black Holes

That product listing error that sat in Javier's inbox while he was at AWS re:Invent? Now it automatically pings his backup approver after 12 hours. The $25k PO for TikTok ad credits? Finance gets it in their preferred format with all calculations pre-baked.

External Approvals Without the License Fees

Your third-party logistics partner doesn't need a Shopping Feed login to approve inventory adjustments. Your boutique agency can review product copy changes without seeing your entire catalog. ApproveThis handles external approvals through email so you're not paying for seats you don't need.

Real-World Use Cases That Move Needles (Not Just Paperwork)

1. Catalog Crisis Management

When Shopping Feed detects a failed catalog import (say, your latest Nike batch has conflicting SKUs), ApproveThis automatically:

• Creates an approval ticket with error details
• Routes it to both your product lead and brand manager
• Escalates to VP E-Commerce if unresolved in 2 hours

Who cares? Mid-market apparel brands running 15+ marketplace listings. One client reduced catalog downtime by 40% by fixing errors before customers noticed missing products.

2. Ship Faster Than Prime Delivery

Custom approval rule: Orders over $5k get auto-flagged for CFO review. Once approved in ApproveThis:

• Zapier triggers Shopping Feed to mark order as shipped
• Tracking numbers get added to both systems
• Customer gets update without manual entry

Who cares? DTC electronics companies with high-value SKUs. One Shopify Plus merchant cut their approval-to-ship time from 8 hours to 11 minutes.

3. New Product Launches Without the Committee Meetings

When marketing requests a new product bundle:

1. ApproveThis calculates margin impact using real-time data
2. Routes to merchandising, legal, and finance simultaneously
3. Auto-accepts in Shopping Feed once fully approved

Who cares? Cosmetic brands launching limited editions. A beauty company reduced launch approvals from 5 days to 8 hours during holiday crunch.

Setting This Up Without an Engineering Degree

If you can make toast, you can connect these systems:

1. Create Zapier account (they have a free tier)
2. Choose Shopping Feed trigger (failed catalog, new order, etc.)
3. Select ApproveThis action (create request, escalate, etc.)
4. Test with a $5 test order

Pro tip: Use ApproveThis' calculated fields to auto-flag high-risk orders or margin thresholds before they even hit approvers' inboxes.

Department-Specific Wins

Operations Teams

Cut catalog error resolution time by routing directly to specialists instead of CC'ing the whole team. Vacation delegation ensures Italy-based approvers aren't blocking US morning fixes.

Finance Teams

Get real-time visibility into pending approvals affecting cash flow. Auto-approve repeat vendors below $10k, flag anything over $50k for immediate review.

Customer Experience

Ever had a customer service agent promise something that's stuck in approval limbo? Real-time tracking gives CX visibility without exposing backend systems.

The Bottom Line

This integration isn't about replacing human judgment - it's about eliminating the administrative sludge that makes smart people hate their jobs. When Shopping Feed handles the data and ApproveThis handles the decisions, you create workflows where exceptions get attention and routine approvals don't waste brainpower.

We're not saying you'll suddenly love approval processes. But with ApproveThis and Shopping Feed talking via Zapier, you might finally hit 'approve all' on that vacation request you've been putting off.

→ See how it works (demo takes 8 minutes - we timed it)

→ Build your first Zap (free for simple workflows)