
ApproveThis manages your Simplesat Integration approvals.
April 17, 2025
Integration Category: Forms
When Paperwork and People Skills Collide
Let's cut through the corporate fluff - you're here because two things suck at your company: chasing down approvals and guessing what customers actually want. ApproveThis handles the first problem by automating approval clusterfucks. Simplesat solves the second by making feedback collection less painful than a root canal. Together? They turn bureaucratic sludge into actual business momentum.
This isn't about connecting apps. It's about fixing the two biggest leaks in your company's boat: decisions that take weeks and customer insights that collect dust. We'll show you how middle managers in 50-5,000 person companies are using this combo to stop being human CC: lines and start driving real results.
The Nuts and Bolts (Without the Boring Manual)
ApproveThis acts as your digital traffic cop for any decision needing a green light. Custom workflows, automatic escalations, and email approvals mean John from accounting can't ghost your urgent PO request. Simplesat? It's your 24/7 suggestion box that actually gets read. Customer surveys, feedback analysis, public review management - all the touchy-feely stuff that usually dies in a Slack channel.
Through Zapier, these two start talking. Approval triggers feedback loops, customer insights kick off decision processes, and suddenly your company operates like those case studies you pretend to read.
Real-World Uses That Don't Require an MBA to Understand
1. Closing the Loop with Angry Customers
Picture this: A scathing survey comes through Simplesat about your buggy SaaS platform. Instead of playing email tennis about who should respond, ApproveThis automatically routes an approval to comp their next month's subscription. Once approved, Simplesat updates their customer profile and triggers a follow-up survey. The customer feels heard, your support team looks proactive, and you avoided another public Trustpilot meltdown.
Who cares: Customer success teams drowning in "urgent" requests, SaaS companies with churn issues, any business where "make it right" processes take longer than the original complaint.
2. Product Decisions That Don't Come From the CEO's Gut
New feature request gets 80% positive feedback in Simplesat? Approval workflow auto-triggers for dev resource allocation. Negative reviews about your checkout process? Routes immediately to UX team leads for prioritization. This is how mid-market companies actually use data instead of just collecting it.
Who cares: Product managers tired of HiPPO decisions (Highest Paid Person's Opinion), e-commerce teams optimizing conversion funnels, anyone whose roadmap currently depends on which exec shouts loudest.
3. Approval Processes That Actually Gather Intel
Every time someone requests a big budget approval in ApproveThis, Simplesat automatically fires off a survey to stakeholders. By the time the request reaches final sign-off, you've got quantitative data to support the decision instead of just PowerPoint optimism.
Who cares: Finance teams sick of playing budget cop, department heads needing ammo for expansion requests, companies where "strategic investments" often turn into money pits.
Setup That Won't Make You Want to Strangle IT
Connect ApproveThis and Simplesat through Zapier in three steps even your least techy manager can handle:
- Create your Zapier account (or use existing)
- Choose your trigger - Approval completed in ApproveThis? New survey in Simplesat?
- Pick the resulting action - Update customer status, kick off approval workflow, etc.
Pro tip: Start with one integration (like auto-surveys post-approval) before going full mad scientist. Most teams get this live in under 45 minutes without needing to involve your overworked dev team.
Department-Specific Wins (So You Can Actually Sell This Internally)
Customer Support
Stop promising the moon just to hit CSAT metrics. When negative feedback hits a threshold in Simplesat, ApproveThis automatically routes compensation approval to the right manager. No more "let me check with my supervisor" limbo. Bonus: Approvers don't need Simplesat licenses - just email access to say yes/no.
Operations
That new warehouse software request? Set approval thresholds in ApproveThis where any request over $25k automatically triggers a vendor satisfaction survey in Simplesat. Now you're approving based on actual user sentiment, not just the cheapest bid.
Executive Team
Get automatic digests showing how approval times correlate with customer satisfaction scores. Suddenly those "streamline processes" boardroom platitudes have actual numbers attached.
Why This Isn't Just Another Integration
Most app connections just shuffle data. This combo actually closes loops:
- Approvals trigger feedback collection
- Feedback drives approval criteria
- Decisions automatically update customer records
It's using Simplesat's strength (hearing customers) to make ApproveThis' approvals smarter, while using approvals to make feedback actionable. No more "great survey, now what?" limbo.
Killer Features You'll Actually Use
ApproveThis isn't just routing PDFs:
Approval Thresholds: Auto-approve small discounts revealed through common Simplesat complaints, escalate big asks.
Vacation Delegation: Because nothing kills momentum like an approver being OOO during your big feedback response push.
Calculated Fields: Automatically factor in Simplesat scores when determining approval paths. 80% satisfaction? Maybe skip VP approval.
When to Steal This Idea
If your company does any of these:
- Has more than 3 approval layers for customer-facing decisions
- Collects feedback but rarely acts on it systematically
- Wastes time manually updating CRMs after approvals
- Lets urgent requests die in approver inboxes
This isn't about being cutting-edge. It's about stopping the daily stupidity that's making your team cynical and your customers impatient.
Getting Started Without the BS
Pick one process that currently makes everyone groan - refund approvals, feature requests, vendor selection. Map how feedback could inform it or how the decision should trigger follow-up surveys. Build that single integration. See if it doesn't spread organically once other teams notice things actually getting done.
Ready to turn approval gridlock into actual momentum? Get started with ApproveThis, connect your Simplesat through Zapier, and watch how quickly "we need to look into that" becomes "done."
Or if you'd rather see it live first, book a 15-minute demo. We'll show real examples instead of hypothetical fluff.
Integrate with Simplesat Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Simplesat
Suggested workflows (and their Zapier components) for Simplesat
Update customers for approved requests in Simplesat
Streamline your approval-based customer updates. Automatically upsert customer details in Simplesat once a request is approved or denied in ApproveThis, ensuring your records stay current and accurate.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Upsert Customer
Upserts a customer. Will update existing customer if a customer with the same email address is found. Otherwise will create a new customer.
Create approval requests for new feedback in ApproveThis
Encourage team alignment by generating approval workflows for each new piece of customer feedback. Initiate an ApproveThis request when fresh feedback arrives, enabling structured review processes.
Zapier Components

Trigger
New Feedback
Triggers when new feedback is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send surveys for new approval requests in Simplesat
Automate feedback collection by dispatching an event-based email survey through Simplesat every time a new approval request is initiated in ApproveThis. Gather immediate insights to enhance decision-making.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Event-Based Email Survey
Sends an event-based email survey.
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