When Bureaucracy Meets Instant Communication
Let’s be real – most approval processes move at the speed of dial-up internet. By the time someone signs off on that urgent request, the project’s already late, the client’s annoyed, and your team’s stuck playing catch-up. That’s why combining ApproveThis’ structured approval workflows with Sinch’s instant messaging superpowers isn’t just smart – it’s borderline revolutionary for teams tired of approval gridlock.
Why This Combo Works Better Than Free Coffee
ApproveThis cuts through approval chaos with military precision. Sinch turns communication into a competitive advantage across 7+ channels. Together via Zapier? They create a system where approvals happen faster than your morning stand-up meeting. We’re talking real-time SMS alerts for pending requests, WhatsApp updates when decisions get made, and automatic escalations that actually work.
The Nerd Stuff (Made Painless)
ApproveThis brings the muscle: multi-step approvals, conditional logic, automatic delegation when someone’s OOO. Sinch delivers the reach: SMS, WhatsApp, Instagram DMs – wherever your team or clients actually pay attention. Connect them through Zapier, and you’ve got approval workflows that move at the speed of business, not bureaucracy.
Real-World Uses That Don’t Suck
This isn’t about buzzwords – it’s about fixing actual headaches. Let’s break down three ways this integration turns approval bottlenecks into competitive advantages:
1. Instant Approval Requests from Customer Messages
Picture this: A high-value client texts your support line about upgrading their contract. With Sinch capturing the message and ApproveThis auto-creating an approval request, your sales director gets an SMS alert before the client finishes their coffee. No more “I didn’t see the email” excuses.
Who wins: Sales teams closing time-sensitive deals, customer success handling VIP requests, field teams needing quick budget approvals.
2. Decision Notifications That Actually Get Read
When finance finally approves that marketing campaign budget, Sinch blasts WhatsApp updates to the creative team and Slack-style alerts to project managers. No more refreshing inboxes or playing telephone with updates.
Who wins: Operations teams managing deadlines, remote teams across time zones, anyone tired of “per my last email” follow-ups.
3. Two-Way Approval Workflows That Don’t Require a PhD
New vendor contract comes through? ApproveThis routes it to legal via SMS, legal approves via reply text, Sinch auto-updates procurement. All while tracking every step in ApproveThis’ dashboard for compliance nerds.
Who wins: Procurement teams, legal departments, anyone dealing with external partners who still fax things.
Setting This Up Without Losing Your Mind
Connect ApproveThis and Sinch through Zapier in three steps even your least techy manager can handle:
- Create your free Zapier account
- Choose your trigger (New Sinch message? Approved request?)
- Map the fields – approval type, message content, who needs to decide
Pro tip: Use ApproveThis’ calculated fields to auto-flag urgent requests based on dollar amounts or client tiers. Pair it with Sinch’s channel prioritization so big deals trigger SMS alerts while standard requests use WhatsApp.
Department-Specific Wins
Sales Teams: Approve custom quotes via SMS while in client meetings. Instant deal approvals = less “I’ll need to check with my manager” awkwardness.
IT Squads: Get WhatsApp approvals for system changes from stakeholders. Automatic audit trails in ApproveThis keep compliance happy.
Marketing Crews: Legal approves campaign copy via Facebook Messenger. Yes, really. Because chasing lawyers through email is a career-limiting move.
The Silent Killer Feature No One Talks About
Here’s the secret sauce: ApproveThis approvers don’t need Sinch licenses. Your external partners can approve requests via SMS or WhatsApp without getting added to yet another SaaS platform. Clients get frictionless approvals, you get to stop paying for 500 inactive user seats.
Bottom Line: This Isn’t Just Another Integration
Combining ApproveThis and Sinch via Zapier isn’t about checking some “automation” box. It’s about:
- Turning approval delays into decision-making speed
- Replacing email black holes with real-time messaging
- Giving teams back hours of follow-up time every week
The kicker? You don’t need to overhaul existing systems. Keep using Sinch for comms and ApproveThis for approvals – just make them work together instead of in parallel universes.
Ready to Stop Chasing Approvals?
If you’re still herding approval cats via email chains and missed calls, we’ve got bad news – your competitors aren’t. Register for ApproveThis today or grab a demo to see how Sinch integration turns approval workflows from necessary evil into actual efficiency.
P.S. Vacation delegation works here too. Your approver’s on a beach? Requests auto-reroute via SMS. You’re welcome.
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Best Approval Workflows for Sinch
Suggested workflows (and their Zapier components) for Sinch
Create approval request for new inbound messages
When a new inbound message is received in Sinch, this integration creates an approval request in ApproveThis to trigger further review. It helps streamline decision-making by initiating a structured approval process. *Note: Ensure that message details align with approval criteria before processing.*
Zapier Components

Trigger
New Inbound Message
Triggers when a user sends you a message.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send Sinch messages for approved requests
When a request is approved or denied in ApproveThis, this automation sends a message via Sinch to notify key stakeholders of the decision. It ensures that important updates are communicated promptly. *Note: Customize message content as needed.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send a Message
Send a message via the Sinch Conversation API
Send Sinch messages for new approval requests
When a new approval request is initiated in ApproveThis, this automation sends a message via Sinch to alert team members about pending approvals. It facilitates prompt notifications and accelerates the review process. *Note: Verify recipient configuration before activation.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send a Message
Send a message via the Sinch Conversation API
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