ApproveThis manages your Snitcher approvals.

Let's cut to the chase - if you're using Snitcher to identify website visitors but still losing deals to slow approvals, you're leaving money on the table. That's like having a security camera that alerts you to shoplifters... after they've driven away with your inventory.

ApproveThis isn't just another approval tool. It's the missing link between identifying hot leads in Snitcher and actually doing something about them before they ghost you. When you connect these two through Zapier, you're not just automating workflows - you're building a sales machine that converts anonymous IP addresses into closed deals faster than your competitors can say "Let's circle back."

Why This Combo Works Like a Sales Supercharger

Snitcher tells you who's looking. ApproveThis ensures your team takes action - no more playing email tag or waiting for managers to return from vacation to greenlight outreach. Here's the breakdown:

Together? It's like giving your sales team X-ray vision into which leads are worth pursuing and the authority to move immediately.

Real-World Use Cases That Actually Matter

1. Instant High-Value Lead Escalation

When Snitcher detects a Fortune 500 company spending 20 minutes pricing your enterprise solution, ApproveThis can:

• Auto-create an approval request with deal size estimates
• Route directly to CRO with "break glass" urgency
• Trigger calendar invites for executive outreach within 1hr

Who needs this: Cybersecurity firms, enterprise SaaS platforms, and anyone selling six/seven-figure contracts where timing is everything.

2. Compliance-Friendly Lead Handling

For healthcare or financial services firms where lead follow-up requires legal review:

• Snitcher flags a hospital network checking compliance docs
• ApproveThis routes to General Counsel + Compliance Officer
• Only approved messaging gets sent, with full audit trail

Pro tip: Use ApproveThis' calculated fields to auto-flag regulated industries based on Snitcher's firmographic data.

The Hidden Advantage Your CFO Will Love

Here's what nobody talks about - ApproveThis approvers don't need Snitcher licenses. When legal needs to sign off on healthcare leads but only uses your CRM twice a quarter? No $50/month seat going to waste. Your sales ops team gets to:

- Keep external counsel in the loop without software bloat
- Involve finance leads in enterprise deal approvals
- Bring in product leads for technical validation
...all without turning your tech stack into a budgetary horror show.

Setting Up Your Sales Approval Engine

Here's how to stop talking about leads and start closing them:

1. Map your deal thresholds
   Define what constitutes a "hot" lead in Snitcher (time on site, pages viewed, company size)
2. Build approval chains in ApproveThis
   Use role-based routing - legal gets healthcare leads, engineering gets technical inquiries
3. Connect via Zapier
   Two key triggers: - New lead in Snitcher → Create ApproveThis request
   - Request approved → Push to CRM with priority flag

Pro move: Set up ApproveThis' vacation delegation so Europe-based leads get routed to APAC approvers during US off-hours.

Who Benefits Beyond Sales Teams?

Marketing Operations

No more arguing about lead quality - when Snitcher + ApproveThis auto-route MQLs, you get hard data on which campaigns drive approvable leads.

Customer Success

Auto-approve upsell requests from existing clients identified via Snitcher, using historical spend thresholds in ApproveThis.

Finance Teams

Get automatic visibility into enterprise lead pipeline without attending endless sales standups.

The Bottom Line

In the time it took to read this article, Snitcher probably identified 3 companies ready to buy. Without ApproveThis, those leads are already getting cold. The integration isn't about software - it's about removing the bureaucratic speed bumps between "interested visitor" and "closed-won deal."

Ready to stop losing deals to approval delays? Book a demo and we'll show you how to set up your first Snitcher approval workflow in 12 minutes flat.

Or keep doing approval spreadsheets. Your competitors hope you pick option two.