
ApproveThis manages your Storeplum Integration approvals.
April 17, 2025
Integration Category: Ecommerce
Two Platforms, One Goal: Smarter E-Commerce Operations
Storeplum gives small and medium businesses the tools to manage products, orders, and customers in one intuitive e-commerce platform. But as sales grow, teams often hit roadblocks: Who approves high-value orders? How do you ensure new products meet brand standards? What happens when a team member is out of office during a critical review?
ApproveThis answers these challenges by adding structured approval workflows to Storeplum’s core capabilities. Through Zapier, these platforms connect to automate decision-making processes without requiring custom code or manual data entry. The result? Faster operations, fewer errors, and clear accountability – all while keeping external partners in the loop without additional software licenses.
Why This Integration Matters for Growing Businesses
E-commerce teams using Storeplum typically handle three key pressure points: scaling order processing, maintaining product quality, and preventing financial risks. ApproveThis doesn’t just add approvals – it introduces intelligent routing based on your actual business rules.
Consider these advantages:
- Automatic Escalations: Orders over $5K get routed to senior staff, while routine approvals stay with junior team members
- Parallel Reviews: Marketing and legal teams can simultaneously review new product listings
Unlike basic approval tools, ApproveThis integrates conditional logic directly into Storeplum workflows. For example, a B2B company might auto-approve repeat customers but require manual checks for first-time buyers ordering high quantities.
Real-World Use Cases: Beyond Theory
1. High-Risk Order Verification
When Storeplum detects a new order, ApproveThis can:
- Flag orders from new IP addresses for fraud review
- Require manager approval for bulk discounts
- Cross-check inventory levels before finalizing shipments
Example: A gourmet food retailer uses approval thresholds to automatically escalate orders containing 50+ units of limited-edition products. Their warehouse team avoids overselling, while finance reviews high-value transactions in real time.
2. Collaborative Product Launches
Marketing teams often bottleneck when launching new Storeplum products. With ApproveThis:
- Compliance teams verify ingredient lists
- Designers approve product images
- Senior leadership signs off on pricing strategy
Example: A skincare brand reduced product launch delays by 70% using parallel approvals. Legal reviews FDA claims while the creative team approves packaging visuals simultaneously through customized workflows.
3. Customer Onboarding Safeguards
New Storeplum customers triggering approval requests helps:
- Prevent fraudulent account creation
- Enforce credit checks for wholesale buyers
- Assign account managers during the review process
Example: A B2B industrial supplier requires purchasing department approval for all new customer accounts requesting net-60 payment terms. ApproveThis routes these requests directly to the CFO’s inbox with calculated credit risk scores.
4. Post-Shipment Quality Control
Using the “Order Shipped” trigger in Storeplum, teams can:
- Confirm delivery addresses match approved accounts
- Flag expedited shipping cost overruns
- Initiate customer satisfaction surveys
Example: A furniture retailer automatically reviews all white-glove delivery orders. If the shipping cost exceeds 15% of the item’s price, ApproveThis notifies the sales team to follow up with the customer.
Technical Setup Made Simple
Connecting Storeplum and ApproveThis takes under 15 minutes through Zapier:
Step 1: Create triggers for key Storeplum events (new orders, products, etc.)
Step 2: Map relevant data to ApproveThis request fields
Step 3: Configure approval rules and escalation paths
Step 4: Test with live data before full deployment
Pro Tip: Use ApproveThis’ Calculated Fields to automate decisions. For instance, set profit margin thresholds that auto-approve orders unless they fall below 20%.
Team-Specific Benefits
Finance Teams
Approval thresholds prevent revenue leaks by requiring dual signatures for discounts over 25% or orders from high-risk regions. Real-time dashboards show pending requests, eliminating spreadsheet tracking.
Operations Teams
Vacation delegation ensures someone always reviews shipping exceptions. Sequential approvals let warehouse managers verify stock levels before orders reach the shipping team.
Marketing Teams
Consensus-based approvals gather feedback from designers, copywriters, and legal in one workflow. Version control happens automatically as teams reject listings with specific revision requests.
The Hidden Advantage: External Collaboration
ApproveThis shines when working with agencies or clients who don’t use Storeplum daily. For example:
- A manufacturer’s external QA firm reviews product specs via email
- A franchise owner approves local promotions without Storeplum access
- Investors receive quarterly reports on approved capital expenditures
Since approvers only need email access, businesses avoid the cost and complexity of additional software licenses.
Getting Started
Ready to transform your Storeplum workflows? ApproveThis offers:
- Free 14-Day Trial: Test integration with your live Storeplum data
- Pre-Built Templates: Launch common approval flows in minutes
- Dedicated Support: Get help mapping complex business rules
Visit ApproveThis to register or schedule a personalized demo. For Storeplum-specific workflows, explore their e-commerce features to identify integration opportunities.
Integrate with Storeplum Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Storeplum
Suggested workflows (and their Zapier components) for Storeplum
Create approval request for new Storeplum customers
This integration monitors when a new customer is added to your Storeplum account and creates an approval request in ApproveThis. It streamlines customer onboarding reviews and reduces manual intervention. *Note: Ensure approval workflows are configured in ApproveThis.*
Zapier Components

Trigger
New Customer
Triggers when a new customer is added to your Storeplum account.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval request for new Storeplum orders
This integration triggers when a new order is received in your Storeplum account and then creates an approval request in ApproveThis to verify order details. It enhances order review processes and ensures compliance before order fulfillment. *Note: Verify order thresholds in ApproveThis.*
Zapier Components

Trigger
New Order
Triggers when a new order is received in your Storeplum account.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval request for new Storeplum products
Whenever you add a new product to your Storeplum account, this integration creates an approval request in ApproveThis to review product listings. It ensures quality control and speeds up product launch processes. *Note: Configure review criteria in ApproveThis.*
Zapier Components

Trigger
New Product
Triggers when a new product is added to your Storeplum account.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval request for shipped Storeplum orders
This integration watches for orders marked as shipped in your Storeplum account and creates an approval request in ApproveThis for post-shipment review. It provides an added layer of quality control and compliance verification. *Note: Set up timely follow-up notifications in ApproveThis.*
Zapier Components

Trigger
Order Shipped
Triggers when a new order is marked as shipped from your Storeplum account.
Action
Create Request
Creates a new request, probably with input from previous steps.
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