ApproveThis manages your Superchat approvals.

When Messaging Meets Approval Power

Let’s be real – nobody wakes up excited to chase down approvals. But when customer messages pile up in Superchat and decisions get stuck in email threads? That’s how deals die and support tickets rot. ApproveThis doesn’t just “integrate” with Superchat – it acts like a bouncer for your approval bottlenecks, letting good decisions through fast while keeping the chaos in check.

Why This Combo Doesn’t Suck

Superchat’s great at wrangling customer conversations. ApproveThis is ruthless about killing approval delays. Together through Zapier? They handle the gritty work of moving requests between systems so your team doesn’t have to play messenger pigeon.

Where Superchat Does the Heavy Lifting:

Centralizes customer chats (no more “I thought Sarah handled that DM!”), tracks message history, manages contact lists for campaigns.

Where ApproveThis Takes Over:

Auto-routes approvals based on dollar amounts, urgency, or who’s out sick. Lets approvers say yes/no via email without logging into yet another tool. Shows execs exactly where bottlenecks are forming.

Real Scenarios That Don’t Involve Pizza Budget Approvals

Use Case 1: New High-Value Contact = Instant VIP Treatment

What happens: Superchat detects a new enterprise lead (via custom fields). Zapier fires to ApproveThis, triggering a tiered approval chain: Sales VP → Legal → CFO if deal size exceeds $50K.

Why it’s cool: Approval groups in ApproveThis mean Legal only gets looped in when contracts are involved. Calculated fields auto-route based on lead score. Meanwhile, sales reps keep hustling in Superchat instead of herding execs.

Use Case 2: Crisis Mode Customer Messages Get Priority

What happens: Superchat tags inbound messages with “urgent” based on keywords. ApproveThis creates an accelerated approval path with 1-hour response SLA, skipping junior team members.

Team win: Customer support avoids PR fires by getting legal/compliance eyes on sensitive replies fast. Vacation delegation in ApproveThis ensures backups auto-assign if primary approver is OOO.

Use Case 3: Failed Campaign Messages Trigger Audits (Not Panic)

What happens: Superchat detects failed SMS sends. ApproveThis auto-generates a request for marketing leads to approve message edits or budget for retargeting.

Budget saver: Approval thresholds in ApproveThis auto-approve retries under $1K but require CMO sign-off above that. No more rogue spend on “just one more blast!”

Setup That’s Simpler Than Your Last Team Building Exercise

1. Connect Superchat and ApproveThis via Zapier (takes 4 minutes if you’ve had coffee)
2. Pick your trigger: New contact? Failed message? Tagged conversation?
3. Map critical Superchat data to ApproveThis fields: Deal size, contact tier, message urgency
4. Set approval rules: Who must approve based on $ amount, campaign type, etc.
5. Test with a real request: Because nobody trusts theoretical approvals

Why Your VP Will Actually Care

For Sales Teams:

Deals stuck waiting for legal? ApproveThis adds escalation paths so redlines happen same-day. Approvers get all context from Superchat DMs auto-attached to requests.

For Customer Support:

Turn “let me check with my manager” into a 15-minute SLA. Auto-route refund approvals over $500 while agents handle small stuff. All tracked in ApproveThis for audit trails.

For Marketing:

Launch campaigns faster by embedding Superchat message drafts directly into approval requests. Legal/compliance can comment directly without 12 forwards.

The Nerd Stuff You Actually Need to Know

Approvers don’t need Superchat seats – huge for agencies or client reviews. Every request in ApproveThis shows the full Superchat message history, so context isn’t lost. Need to adjust thresholds? Change approval rules in <30 seconds without IT.

Bottom Line: This Isn’t “Another Tool”

ApproveThis + Superchat via Zapier is how you handle 2X the customer conversations without hiring 2X the managers. It’s approvals that finally act like part of your team instead of a roadblock.

Get Started with ApproveThis (Free for small teams) or grill us in a demo. Either way, stop letting approvals throttle your Superchat momentum.