ApproveThis manages your SurveyMars Integration approvals.

Why This Integration Isn’t Just Another Zap

Let’s cut through the noise: Most “integrations” are just digital handshakes that create more work. This one’s different. When you connect ApproveThis and SurveyMars through Zapier, you’re not just moving data – you’re fixing the two biggest headaches in business processes:

1. Surveys that collect dust in someone’s inbox waiting for sign-off
2. Approval workflows that require playing detective to find context

For companies between 50-5,000 employees (you know, the ones where “efficiency” isn’t just a buzzword), this combo turns feedback loops and content approvals from bureaucratic nightmares into competitive advantages.

What Happens When Survey Muscle Meets Approval Brains

SurveyMars does the heavy lifting of gathering intel – customer feedback, employee pulse checks, product research. ApproveThis handles the adulting part – making actual decisions based on that intel. Together through Zapier, they create closed-loop systems where data automatically triggers action.

Key Features Working Together

SurveyMars Brings:
- Unlimited surveys/polls
- Real-time response tracking
- 360-degree feedback tools

ApproveThis Adds:
- Multi-step approval chains
- Automatic escalations ($10K+ survey incentives? CFO gets auto-added)
- Delegated approvals (Because Karen from Legal is always on vacation)

The magic happens in the handoff: SurveyMars detects new submissions → Zapier pipes the data → ApproveThis routes it to the right decision-makers with all context attached. No more approval requests that say “Please review the survey from last week.”

Real-World Use Cases That Don’t Suck

We’ll skip the fluffy theory. Here’s how actual teams are using this integration:

1. Killing Survey Approval Bottlenecks

The Problem: Marketing teams creating 20+ surveys/month stuck waiting 3 days for legal/compliance review.
The Fix: Every new SurveyMars draft auto-generates an ApproveThis request with:
- Survey preview
- Previous similar surveys
- Compliance checklist
Result: B2B SaaS company reduced survey launch time from 72hrs to 4hrs.

2. From Feedback to Action in One Click

The Problem: HR collects 360 reviews but decisions get stuck in email chains.
The Fix: Critical feedback in SurveyMars triggers:
1. Immediate ApproveThis request to department heads
2. Attached historical data
3. Auto-escalation if no response in 48hrs
Result: Manufacturing firm reduced employee escalation resolution time by 65%.

3. Vendor Management That Doesn’t Make You Want to Quit

The Problem: Procurement teams drowning in vendor feedback surveys needing cross-department sign-off.
The Fix: SurveyMars collects vendor performance data → ApproveThis routes to:
- Legal (contract terms)
- Finance (pricing)
- Dept heads (service quality)
Bonus: Approvers don’t need SurveyMars logins – huge for external partners.

Setting This Up Without Losing Your Mind

We’ve all seen “5-minute setup” guides that take 2 hours. Here’s the real deal:

Step 1: The Zapier Part

1. Create Zap with SurveyMars trigger (New Response/Survey)
2. Filter if needed (only responses scoring <4 stars, surveys over 10 questions)
3. Connect to ApproveThis “Create Request” action
Pro Tip: Use ApproveThis’ Calculated Fields to auto-flag surveys needing extra attention (e.g., budget over $50K).

Step 2: ApprovalThis Configuration

- Set approval thresholds (e.g., auto-approve surveys under $5K risk)
- Build escalation rules (CC CFO after 24hrs)
- Enable email approvals (because nobody wants another login)

Total setup time: 18 minutes (we timed it). Maintenance: Zero. ROI: Depends how much you value not wanting to strangle inefficient processes.

Who Actually Benefits (Spoiler: Everyone)

Marketing Teams

Stop begging for survey approvals. Set conditional rules:
- Under 10 questions? Auto-approve
- Mentions competitors? Route to legal + CMO
Bonus: Use Approval Groups for global campaigns needing regional sign-offs.

HR Departments

360 reviews → Manager approvals → Development plans. All connected.
Critical part: ApproveThis’ Vacation Delegation prevents HRIS drama when approvers are OOO.

Operations Managers

Vendor surveys → Approval chains with:
- Attached SLAs
- Auto-calculated performance scores
- Escalation paths for underperformers

The Unspoken Advantage: Audit Trails That Don’t Lie

Ever tried to remember why a survey was approved 6 months ago? With ApproveThis’ Real-Time Tracking:
- Every approval/denial timestamped
- Comments attached
- Version history preserved
Compliance teams get hard evidence, managers get accountability, and you get to stop playing corporate historian.

Common Objections (And Why They’re Wrong)

“We already have Jira/Asana for approvals.”
Cool. Do they auto-route based on survey content? Handle conditional thresholds? Provide legal-grade audit trails? Didn’t think so.

“Our team prefers email approvals.”
Great! ApproveThis does email approvals without logins. But now those approvals actually connect to the source data in SurveyMars.

“We’re not technical enough for Zapier.”
The 14-person accounting firm down the street figured it out. You’ve got this.

How to Not Screw This Up

1. Don’t automate everything – save approvals for high-impact surveys
2. Do use Calculated Fields to auto-score survey risk levels
3. Don’t forget to set vacation rules (summer Fridays are real)
4. Do integrate with your CRM (ApproveThis plays nice with 100+ apps)

Bottom Line

If you’re using SurveyMars without approval automation, you’re leaving two types of money on the table:
1. Wasted employee time chasing sign-offs
2. Missed opportunities from slow decision-making

ApproveThis isn’t just another tool – it’s the missing link between collecting data and acting on it. And with the SurveyMars integration via Zapier, you’re not just speeding up approvals – you’re creating a system where better decisions happen by default.

Book a 12-minute demo to see how approval workflows should work. Or start a free trial if you’re the “I’ll figure it out myself” type. Either way, your future self (the one not drowning in approval emails) says thanks.