
ApproveThis manages your Talkative Integration approvals.
April 17, 2025
Integration Category: Customer Support
Why ApproveThis + Talkative Makes Sense
Talkative gives businesses a direct line to customers through video chat, live messaging, and social media. But every conversation carries risk – a poorly handled refund request, an off-brand social media reply, or an unvetted legal response can create bigger problems. This is where ApproveThis adds critical guardrails. By connecting these platforms through Zapier, teams can automate approval checkpoints for customer interactions without slowing down response times.
Consider a financial services company using Talkative's cobrowse feature to help customers with loan applications. With ApproveThis integration, any discussed rate exceptions automatically route to department managers for review before being finalized. The result? Faster customer service with built-in compliance.
Key Integration Use Cases
Customer Support Escalation Management
Support teams using Talkative's live chat often face pressure to resolve issues immediately. The integration allows agents to flag conversations requiring supervisor review directly within their workflow. For example, when a telecom company's support agent discusses a service credit exceeding $500, ApproveThis automatically:
- Routes the request to the shift manager
- Attaches the full chat transcript
- Sets a 2-hour SLA for response
Approvers receive email notifications with one-click approve/reject options, needing no Talkative login. This balances autonomy with oversight.
Marketing Message Compliance
When sales teams use Talkative's video chat to demo premium features, special offers often get discussed verbally. The integration helps capture these commitments: After each call, sales reps complete a short form in ApproveThis detailing any promised discounts or terms. Marketing managers then review these requests against active promotions before they're logged in the CRM. A retail company using this method reduced pricing errors by 34% last quarter.
Legal & Regulatory Safeguards
Healthcare providers using Talkative's chatbot for prescription refills can require attorney review of any off-protocol responses. When the bot flags a complex query, ApproveThis:
- Creates an approval task with conversation context
- Routes it to the compliance officer on duty
- Prevents bot response until approved
This setup helped a telehealth provider maintain 100% audit readiness across 12,000+ monthly interactions.
Implementation Made Simple
Connecting Talkative and ApproveThis takes under 15 minutes through Zapier. Here's how:
- Create a Zapier account (if needed)
- Choose Talkative's "Interaction Completed" trigger
- Select ApproveThis' "Create Request" action
- Map Talkative data (customer ID, transcript excerpt) to ApproveThis fields
- Set approval rules in ApproveThis dashboard
Key configuration tips:
- Use ApproveThis' calculated fields to auto-flag interactions needing review (e.g., chats containing "refund" + dollar amounts over $X)
- Enable vacation delegation to prevent bottlenecks when approvers are out
- Set approval thresholds to auto-approve routine requests
Team-Specific Benefits
Customer Support Teams
Reduce escalations by approving sensitive responses before they're sent. A travel agency using this method cut customer complaints by 41% by vetting compensation offers during flight disruption chats.
Marketing Operations
Maintain brand consistency by reviewing social media responses drafted in Talkative. One e-commerce company routes all Instagram complaint replies through ApproveThis, ensuring tone alignment across 12 agents.
Legal/Compliance
Automatically intercept regulated conversations. A financial advisor firm reviews all Talkative sessions where clients mention "investment opportunities" before allowing follow-ups.
Cross-Functional Collaboration
Product teams can request customer interview approvals through Talkative session replays. Engineers at a SaaS company review 22% fewer low-priority requests since implementing workflow rules.
Critical Features That Make It Work
ApproveThis' email-based approvals let external partners review Talkative interactions without system access. A third-party logistics provider uses this to approve shipment change requests discussed via cobrowse.
Real-time dashboards show pending Talkative-related approvals across departments. One enterprise reduced average approval time from 6 hours to 47 minutes using escalation rules.
Conditional logic routes complex cases to specialists. For example, technical support chats mentioning "data loss" go directly to senior engineers, while billing issues route to finance.
Getting Started
To implement:
1. Sign up for ApproveThis (14-day trial available)
2. Create your Zapier workflow
3. Connect your Talkative account (existing users can log in)
4. Test with non-critical interactions first
For complex setups, ApproveThis offers free configuration sessions. Their team helped a national retailer deploy cross-channel approval rules for Talkative in under 3 days.
The Bottom Line
Combining Talkative's customer access with ApproveThis' governance creates responsive yet controlled communication. Service teams gain autonomy to resolve issues quickly, while managers retain visibility on high-stakes interactions. The Zapier integration removes manual back-and-forth – approvals happen in context, with full records for compliance.
Ready to test drive? Book a personalized demo showing how approval workflows could work with your Talkative setup. Or launch a free trial and connect your first Zap in under an hour.
Integrate with Talkative Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Talkative
Suggested workflows (and their Zapier components) for Talkative
Create approval requests for new Talkative interactions
When a new interaction is completed in Talkative, this integration creates an approval request in ApproveThis to streamline decision-making. It ensures that critical communications go through a review process, enhancing workflow efficiency. *Note: Customize approval criteria in ApproveThis settings as needed.*
Zapier Components

Trigger
Interaction Completed
Triggers when an interaction has been completed
Action
Create Request
Creates a new request, probably with input from previous steps.
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