ApproveThis manages your Tars Integration approvals.

When Chatbots Meet Approval Chains

Let's get real: most approval processes suck. They're either rigid as concrete or slip through cracks like sand. Now imagine your chatbot conversations could kick off approvals automatically - and vice versa. That's what happens when you connect ApproveThis (the approval muscle) with Tars (the conversational brain) through Zapier.

Tars helps marketers convert more leads through smart chat flows. ApproveThis forces decisions to happen before things get stuck. Together? They create a system where customer interactions automatically trigger necessary internal actions, and approvals automatically update customer-facing teams. No more "I thought you were handling that" emails at 11 PM.

Why This Combo Works

Tars chatbots collect information. ApproveThis routes that information to the right people. Basic math, huge impact. While Tars focuses on engaging visitors through conversation, ApproveThis handles the backstage logistics of getting human sign-offs. It's like having a receptionist who not only greets guests but also runs paperwork to your execs.

Key advantage? Approvers using ApproveThis don't need Tars licenses. Critical when dealing with external partners or cross-department reviews. Your legal team doesn't care about your chatbot metrics - they just need to approve/disapprove requests with one click in their email.

Real-World Use Cases That Don't Feel Forced

1. Instant Lead Qualification

Marketing agency scenario: A Tars chatbot on a PPC landing page identifies a enterprise lead. Instead of letting that lead sit in a CRM queue for days, the integration:

• Triggers an ApproveThis request to the sales director
• Auto-attaches chat transcript and lead score
• Routes approval through consensus (sales lead + client success)

Approval threshold feature means deals under $5K get auto-approved with a Slack alert. Over $5K? Escalates to VP. All without the sales team touching a dashboard.

2. Compliance Handshake

Healthcare tech example: Patient intake chatbot collects sensitive data. ApproveThis automatically:

• Creates approval chain with HIPAA compliance officer
• Routes to legal if unusual responses detected
• Uses calculated fields to flag high-risk interactions

If compliance officer is OOO (thanks to vacation delegation), requests go to backup automatically. No training needed - they approve/reject via email.

Setting This Up Without Losing Your Mind

Zapier makes this stupid simple. Here's the playbook:

1. Create Zap in Zapier
2. Trigger: "New Conversation" in Tars
3. Action: "Create Request" in ApproveThis
4. Map chatbot responses to approval fields
5. Set escalation rules in ApproveThis (optional)

Pro tip: Use ApproveThis' calculated fields to auto-flag chats that mention competitors or contain specific keywords needing legal review. Takes 3 extra minutes but saves 3 hours/week.

Department-Specific Wins

Marketing Teams

Stop losing leads between chat and CRM. When high-value leads come through Tars:

- Auto-approve discount offers under 15%
- Escalate custom demo requests to sales leadership
- Get instant sign-off on time-sensitive campaign changes

Operations Teams

Cut procurement delays. Vendor onboarding chatbots can trigger:

- Parallel approvals (legal + finance + department head)
- Auto-denied requests if vendors aren't in preferred network
- Audit trails for compliance reviews

Customer Success

Chatbot identifies at-risk account? ApproveThis instantly routes:

- Discount approval workflows
- Contract amendment requests
- Escalation to senior account managers

Why This Isn't Just Another Integration

Most app integrations just move data. This changes how decisions happen. Tars engages customers conversationally while ApproveThis forces internal clarity. Together, they remove the "I didn't know" excuse from both sides of the equation.

The hidden benefit? Analytics. ApproveThis tracks how long approvals take; Tars shows where conversations stall. Combine the data to spot bottlenecks in both customer experience and internal decision-making.

Getting Started

If you're using Tars for lead gen or customer support, connect it to ApproveThis before your next campaign launch. The setup takes 20 minutes max. Not sure where to start? Book a 15-minute demo and we'll show you three workflows relevant to your industry.

Create free account or schedule demo

Final Reality Check

This isn't magic. If your approval processes are fundamentally broken, automation just breaks them faster. But if you need to:

- Reduce lead response time from days to hours
- Prevent legal bottlenecks on simple requests
- Stop internal ping-pong on routine approvals

...then connecting Tars + ApproveThis through Zapier is the cheapest, fastest efficiency hack you'll try this quarter.