
ApproveThis manages your tawk.to Integration approvals.
April 17, 2025
Integration Category: Customer Support
When Live Chat Meets Approval Power
Let's get real: customer support teams using tawk.to are already crushing real-time conversations. But what happens after the chat ends? That's where things get messy. Enter ApproveThis - the missing link between customer convos and actually getting shit done.
Combine tawk.to's live chat with ApproveThis' approval automation, and you've got a self-operating system that turns customer requests into action items without chasing down managers. We're talking about bridging the gap between "Let me check with my manager" and actually getting that manager's sign-off before the customer loses interest.
Why This Combo Slaps
tawk.to handles the front lines - capturing questions, complaints, and random midnight ideas from your website visitors. ApproveThis takes over when those conversations need money, resources, or a second opinion. Together, they solve the two biggest headaches in customer ops:
- No more screenshots in Slack begging for approvals
- Zero lost requests between chat transcripts and your task management black hole
Real-World Plays for Different Teams
This isn't about hypothetical "what ifs". Here's exactly how mid-sized companies are using the integration:
Customer Support Squads
Picture this: A SaaS company's support team gets a feature request during a chat. Instead of writing a Jira ticket that gets lost for weeks, the Zapier integration automatically:
- Creates an approval request with chat transcript
- Routes to product team based on $ value potential
- Auto-approves common requests under 2hrs dev time
Their product lead approves directly from email while commuting. No logins, no meetings - just actual progress.
E-commerce Operations
An outdoor gear retailer uses tawk.to's ticket trigger to handle warranty claims. Every new ticket kicks off an approval chain:
- First approval: CS manager verifies purchase
- Auto-escalate to logistics if replacement cost >$500
- Final approval triggers shipping label creation
Result? They cut warranty processing from 5 days to 12 hours. Not bad for a free live chat tool working with approval automation.
Agency Life Simplified
Marketing agencies love this setup for client requests. When a client asks for extra work in chat:
1. Transcript becomes approval request with cost calc
2. PM approves scope
3. Finance OKs budget
4. Auto-create Asana task if approved
Bonus: Clients only need tawk.to access - no ApproveThis licenses required. Keep external folks out of your internal tools.
Under the Hood: How It Actually Works
Setting this up takes 15 minutes if you can work Zapier (and let's be honest - if you can use tawk.to, you can handle this):
Step 1: Connect tawk.to to Zapier
Step 2: Pick your trigger (ended chat, new transcript, etc.)
Step 3: Map chat data to ApproveThis fields
Step 4: Set approval rules - thresholds, groups, etc.
Step 5: Test with a live chat
Pro tip: Use ApproveThis' calculated fields to auto-flag high-priority chats based on ticket value or customer tier pulled from your CRM.
Why Your Finance Team Will Care
Approval thresholds turn managers into superheroes:
- Auto-approve refunds under $50
- Escalate discounts over 15% to directors
- Require dual approval for inventory purchases
All while keeping a real-time paper trail that auditors actually understand.
The Quiet Perks You'll Learn to Love
Beyond the obvious time saves, there's some sneaky good stuff here:
Vacation Mode: Approver out? Delegation rules auto-reassign their approvals. No more "Sorry, I was OOO" delays.
Approval Groups: Need 3 engineers to vet a technical support ticket? Set up consensus approval. Need sequential sign-offs from legal? Done.
Email Approvals: Stakeholders can approve from their inbox without another damn login. Works for external partners too.
Who Should Steal This Setup?
If your company does any of these:
- Provides quotes/estimates via chat
- Handles returns/refunds through support
- Escalates technical issues from frontliners
- Gets client change requests mid-project
...then yes, this integration will pay rent in your tech stack.
The Anti-Use Case
Not for teams that:
- Handle zero monetary approvals
- Have single-approver processes
- Enjoy manually forwarding Slack screenshots
Bottom Line
tawk.to catches the requests. ApproveThis gets them resolved. Together, they turn customer conversations into closed tickets faster than your team can say "Let me check with...".
Ready to stop being the approval bottleneck? Get started with ApproveThis or book a 15-minute demo to see the tawk.to integration in action.
P.S. If you're still handling approvals through email chains in 2024, we need to talk. No judgment - just solutions.
Integrate with tawk.to Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for tawk.to
Suggested workflows (and their Zapier components) for tawk.to
Create approval requests for each ended chat
Conclude customer interactions with seamless follow-ups. This integration automatically creates a new approval request in ApproveThis each time a chat ends on tawk.to, facilitating quick action or team review to enhance customer service protocols.
Zapier Components

Trigger
Chat Ended
Triggers when a chat ends. Usually after 90-150 seconds of inactivity.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new chat transcripts
Streamline your chat review process by creating an approval request in ApproveThis each time a new chat transcript is available from tawk.to. This ensures thorough review and follow-up actions are taken to maintain high service standards.
Zapier Components

Trigger
New Chat Transcript
Triggers when a session ends.
Action
Create Request
Creates a new request, probably with input from previous steps.
Generate approval requests for new tickets
Optimize ticket handling by generating an ApproveThis request every time a new ticket is created in tawk.to. This helps ensure ticket escalation is managed efficiently through automated approval workflows.
Zapier Components

Trigger
New Ticket
Triggers when a new ticket is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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