ApproveThis manages your TrueReview approvals.

When Bureaucracy Meets Feedback Loops

Let’s get real – approval processes are the traffic jams of modern business. Meanwhile, customer reviews are the nitro boosters for growth. What happens when you connect the two? You get teams that move faster than a marketing intern deleting a typo-filled tweet, and customer feedback that actually gets used instead of collecting dust in some spreadsheet.

ApproveThis (the approval workflow ninja) and TrueReview (the customer feedback wrangler) might seem like odd allies. But through Zapier, they become the ultimate tag team for mid-sized companies tired of chasing signatures and missing review opportunities. No more "Who approved this?" or "Did we ever ask that client for feedback?" moments.

Why This Combo Doesn’t Suck

Most integrations just shuffle data between apps. This one actually fixes broken processes. TrueReview excels at getting customers to spill the tea about your business. ApproveThis makes sure the right people actually do something with that intel. Together via Zapier, they turn feedback into action without the usual corporate limbo.

Key benefit? Your approvers don’t need to live in TrueReview (or even have a login). External partners can approve requests via email while your team manages reviews – no added software costs or training headaches.

Real Uses for Real Teams

Use Case 1: The Approval-Triggered Review Machine

Scenario: Marketing team launches new product → Needs legal approval for review requests → Approved? Auto-send TrueReview campaign.

How it works:

• Legal approves campaign language in ApproveThis
• Zapier triggers TrueReview to launch drip campaign
• Customers start reviewing while product is hot

Bonus: ApproveThis’ calculated fields auto-approve campaigns under $5K while flagging bigger spends for human review. No more bottlenecking $100 requests.

Use Case 2: The Compliance Two-Step

Scenario: Sales team wants to ask for reviews → Compliance needs to vet messaging → Approved contacts sync to TrueReview automatically.

What happens:

• New contact list hits ApproveThis
• Compliance team approves/vetoes entries via email
• Clean list appears in TrueReview ready for campaigns

Pro tip: Use approval thresholds to auto-approve contacts from your VIP client list. Save human eyes for new accounts.

Use Case 3: The Feedback Firestarter

Scenario: Customer support case gets resolved → Manager approves closure → TrueReview automatically requests feedback.

The magic:

Support manager approves case resolution in ApproveThis → Zapier triggers TrueReview to send review request → Customers complain (or praise) while experience is fresh.

Killer feature: ApproveThis’ vacation delegation means approvals never stall if someone’s OOO. Reviews keep flowing even during summer Fridays.

Who Actually Benefits From This?

Marketing Teams

Stop guessing which review requests got approved last quarter. Now when you get that sweet, sweet approval on campaign copy, TrueReview automatically blasts it to your list. Plus, track approval times in ApproveThis’ dashboard to prove Legal’s slowing you down (with data, not whining).

Customer Success Managers

Auto-request reviews the moment an upsell gets approved. Use calculated fields to segment clients by deal size – $50K+ accounts get personal review requests, others get automated. All without IT’s help.

Operations Nerds

Build conditional workflows where:

Negative review comes in → ApproveThis routes to support lead → Approval required before offering discount → Approved? TrueReview sends make-good offer.

You just prevented a Yelp disaster and looked responsive doing it.

Setting This Up Without Losing Your Mind

Step 1: Create your Zap (takes 8 minutes if you focus)

Step 2: Pick trigger – usually “New Request” in ApproveThis or “New Contact Type” in TrueReview

Step 3: Map critical fields – approval type, dollar thresholds, review campaign IDs

Step 4: Test with small stuff first (like approving a $10 credit request)

Pro move: Use ApproveThis’ email approvals so external partners don’t need logins. Your vendor can approve their own review quote via Gmail without touching your systems.

What You’re Not Getting Elsewhere

Other tools make you choose between rigid approval chains and manual review management. This combo lets you:

- Auto-escalate high-value review requests (CEO gets tagged on enterprise client feedback)
- Create approval paths that mirror your actual hierarchy (regional managers approve local reviews first)
- Track review campaign approvals alongside budget sign-offs in one dashboard

Plus, ApproveThis’ audit trails mean you can actually prove who approved that typo-ridden Google review response. No more “Must’ve been Steve” finger-pointing.

Common “Oh Crap” Moments This Prevents

1. Sales offering unauthorized discounts in exchange for reviews
2. Marketing using unapproved messaging in feedback requests
3. Support closing cases without collecting vital feedback
4. Legal team sitting on review campaigns for weeks
5. Finance missing rogue review incentives blowing the budget

With ApproveThis’ thresholds and TrueReview’s automation, these become “remember when” stories instead of weekly fires.

When Not to Use This

If your approval process is “the founder forwards emails to their assistant,” maybe start smaller. Same if you’ve got five total reviews. But for teams scaling past 50 employees with actual compliance needs? This is your playbook.

Time to Stop Approving Mediocrity

Your current process? It’s like using a flip phone in a TikTok world. ApproveThis + TrueReview via Zapier is the equivalent of giving every team member a productivity jetpack – minus the rocket fuel smell.

Either keep doing approvals manually and hope no one notices the lag, or register for ApproveThis and connect your TrueReview account in under an hour. Your future self (and your annoyed customers) will know which choice you made.

Still need convincing? Book a demo and we’ll show you how to cut approval times for review campaigns by 60% – using your actual workflows, not some generic sales pitch.