ApproveThis manages your Trust approvals.

When Approval Meets Social Proof

Businesses that pair structured approval processes with social proof strategies operate at a different speed. ApproveThis and Trust create a closed-loop system where internal decisions directly fuel external credibility. While Trust captures video testimonials to showcase customer success, ApproveThis ensures every public-facing story aligns with organizational standards through automated approvals. Together, they turn routine compliance checks into reputation-building opportunities.

Why This Integration Matters for Modern Teams

Marketing teams waste 23% of their workweek chasing approvals (2024 MarTech Efficiency Report). Legal departments drown in manual review requests. Customer success leaders struggle to convert client wins into marketable stories. The ApproveThis-Trust integration via Zapier addresses these gaps by:

• Automating testimonial review workflows
• Maintaining brand consistency across public-facing content
• Converting approved client interactions into social proof

Real-World Workflows That Deliver Results

Use Case 1: From Client Feedback to Market-Ready Testimonial

A legal tech startup uses Trust to collect client success stories through automated video requests. When a new testimonial lands in Trust:

1. Zapier triggers an ApproveThis workflow
2. General counsel reviews for compliance
3. Marketing director approves branding alignment
4. Auto-publishes to website upon dual approval

Key Benefit: Reduced 14-day review cycles to 48 hours without compromising legal oversight.

Use Case 2: Approval Audits for Compliance Reporting

A healthcare SaaS company automatically generates Trust testimonials for every approved feature request in ApproveThis. This creates an audit trail showing how client feedback directly influences product roadmaps - crucial for HIPAA compliance documentation and investor reporting.

Specialized Features That Make It Work

Approval Thresholds Meet Testimonial Tiers

Configure ApproveThis to auto-approve testimonials under 60 seconds while requiring manual review for longer case studies. Trust's video analytics help set smart thresholds based on content complexity.

Cross-Platform Visibility

ApproveThis dashboards show pending testimonial reviews alongside other approval types, giving executives a unified view of operational bottlenecks. Trust's engagement metrics reveal which approved testimonials drive actual pipeline growth.

Setup Made Simple

1. Create Zapier connection between ApproveThis and Trust
2. Choose trigger: "New Testimonial" in Trust
3. Set action: "Create Approval Request" in ApproveThis
4. Map fields: Testimonial URL → Approval Attachment, Client Name → Requester Field
5. Activate (Avg. setup time: 11 minutes)

Department-Specific Benefits

Marketing Teams

Cut testimonial approval times by 68% using parallel approval groups. Legal and brand teams review simultaneously rather than sequentially. Approved content auto-publishes to CMS platforms through secondary Zaps.

Customer Success

Automatic approval requests for NPS survey respondents ready to become case studies. ApproveThis' calculated fields prioritize high-ARR clients for fast-track video testimonials in Trust.

Compliance Officers

Maintain regulatory control without bottlenecks. ApproveThis' audit trails integrate with Trust's video metadata to prove proper disclosure agreements are in place before testimonials go live.

The Hidden Advantage: External Collaboration

Client approvers can review testimonial drafts directly in ApproveThis without needing Trust licenses. Vacation delegation ensures holiday schedules don't delay campaign launches. Approval groups allow blended internal/external review teams while keeping permissions segregated.

Beyond Basic Approvals

While many tools handle simple yes/no decisions, ApproveThis adds strategic value to Trust workflows through:

• Conditional approval paths based on testimonial length
• Auto-escalation if legal review exceeds SLA
• Dynamic reminder schedules matching client timezones

Making It Work for Your Business

Implementation tip: Start with high-impact/low-risk testimonials like product reviews before expanding to enterprise case studies. Use ApproveThis' calculated fields to auto-score testimonials based on Trust's engagement metrics - videos with 50%+ completion rates get priority approval routing.

The Bottom Line

Companies using ApproveThis with Trust report 41% faster testimonial production cycles and 83% reduction in compliance-related takedown requests. The integration turns what's traditionally a bureaucratic process into a credibility engine.

Next Steps

Ready to transform how you manage social proof? Book a custom demo showing ApproveThis+Trust workflows for your specific use case. Or start a free trial to test integration with your existing Trust account.