ApproveThis manages your Unicorn Platform approvals.

When Websites Meet Workflows

Let's cut through the buzzwords: You're using Unicorn Platform to build sleek websites fast. Your team's using ApproveThis to keep decisions from getting stuck in email purgatory. But when you connect these two through Zapier? That's when you actually start running like a company that's figured out how to adult.

Think about it - Unicorn helps you collect the data (client requests, content changes, partnership inquiries). ApproveThis helps you act on it. Together, they turn "Hey, should we do this?" into "Done" before your coffee gets cold.

Why This Combo Doesn't Suck

Most integrations are just digital paperwork shuffling. This one's different because:

• No license headaches: Your client's CEO can approve the new landing page without needing a Unicorn account
• Actual time savings: Form submissions → automatic approval chains → updates live before your next standup

We're talking about turning website updates from a multi-day email chain into a process that happens while you're explaining TikTok to your boomer CMO.

Real Uses for Real Teams

1. Client Request Triage (For Agencies Who Hate Chaos)

Scenario: Your client drops a "quick little change" via their Unicorn contact form at 4:59 PM Friday. Normally, this would:

- Get lost in someone's inbox
- Lead to Monday morning panic
- Result in three Slack threads arguing about scope creep

With the integration:
The request auto-creates an ApproveThis workflow that:
1. Checks if it's billable
2. Routes to the PM who actually knows the contract
3. Pings the client for approval if needed
4. Logs the decision in your project tool

Who this helps: Agencies tired of clients "forgetting" about change requests. SaaS companies handling feature requests without drowning in Jira tickets.

2. Content Publishing That Doesn't Require 17 Signoffs

Here's the ugly truth - your legal team doesn't care about your blog post schedule. But they do care if you accidentally publish something that gets the company sued.

Solution: Connect Unicorn's blog editor to ApproveThis with calculated fields. Now:
- Posts under 500 words auto-approve (your SEO guy's problem)
- Anything mentioning "AI" or "disrupt" requires legal review
- Case studies get auto-routed to the client's approval group

Who this helps: Marketing teams shipping content faster than you can say "thought leadership". Startups that need to move fast without breaking compliance.

Setting This Up Without Losing Your Mind

Good news - this isn't one of those "you'll need a developer and a sacrifice to the SaaS gods" setups. Here's the TL;DR:

1. Grab your Zapier account (free tier works)
2. Connect Unicorn Platform → Trigger on form submissions
3. Plug in ApproveThis → Set approval rules once
4. Test with your most annoying form (you know the one)

Pro tip: Use ApproveThis' calculated fields to auto-route requests. Example: If a Unicorn form submission includes "urgent" in the message, escalate to C-level approvers.

Department-Specific Wins

Marketing Teams

Your landing pages need to go live yesterday. But between legal, compliance, and that one exec who insists on tweaking the CTA color, nothing ships. Connect your Unicorn pages to ApproveThis with:

- Brand guideline checks (auto-reject if fonts are wrong)
- Budget approvals tied to ad spend estimates
- Client feedback loops baked into the approval chain

Operations Teams

Every IT request submitted via Unicorn forms gets:
- Automatic cost estimates
- Department budget checks
- Vendor approval from procurement
...all before the ticket even hits your queue.

Client Services

Client submits a change request → ApproveThis checks:
- Is this in scope? (Compares to contract data)
- Who needs to approve? (Client PM + internal team)
- Auto-generates change order if needed

All without making the client log into another damn portal.

Features You'll Actually Use

Beyond the basics, here's where ApproveThis makes this integration actually work:

Approval Thresholds: Auto-approve small website copy changes (≤$500 impact) but require CFO signoff for pricing page updates.

Vacation Delegation: No more "Waiting on Karen from legal" emails. Her approvals automatically go to her backup when she's sipping margaritas in Cabo.

Live Tracking: See every pending Unicorn update in one dashboard. Bonus: Share status with clients without screen-sharing hell.

The Bottom Line

If your company's big enough to have approval processes but small enough that "enterprise software" makes you want to vomit, this combo works. It's about:

- Killing email approval chains
- Letting clients/stakeholders approve stuff without tech support
- Actually knowing where requests stand

And honestly? It's about looking like you've got your shit together when the board asks why website updates take two weeks.

Next Steps (No Sales BS)

If you've got Unicorn Platform and even one approval process that makes you die inside:

1. Grab an ApproveThis trial
2. Build one Zapier flow for your worst approval bottleneck
3. See if it sticks

Worst case? You lose 20 minutes and go back to email hell. Best case? You finally get to leave work at 5.