When Approval Processes Meet Customer Relationships
Let's be real - car dealerships run on two things: moving inventory and managing customer relationships. What they don't need? Approval bottlenecks slowing down deals, service follow-ups, or financing approvals. That's where connecting ApproveThis (your approval muscle) with Walcu CRM (your customer memory bank) through Zapier turns into actual business leverage.
This isn't about "synergy" or other corporate buzzwords. It's about eliminating the three most common headaches we see in dealership workflows:
- Sales teams waiting days for manager sign-off on trade-in valuations
- Service departments missing upsell opportunities because approval requests get buried in email
- Finance managers struggling to track which loan terms need secondary approval
We've seen dealerships using this combo cut approval times by 60% while maintaining complete audit trails. Not bad for a connection that takes 15 minutes to set up.
Four Ways This Combo Actually Works
These aren't hypothetical use cases - these are real workflows we've built with dealerships ranging from single-lot operations to regional chains.
1. Service Department Upsells That Don't Get Stalled
Here's the scenario: Your service advisor recommends $1,200 in additional repairs. Customer says yes, but your policy requires manager approval for any upsell over $800. Without automation, this becomes a game of phone tag while the customer waits at the counter.
With ApproveThis+Walcu:
- Service advisor creates Walcu CRM entry for the upsell opportunity
- Zapier triggers an approval request in ApproveThis
- Service manager approves/denies directly from email (no app login needed)
- Approval status auto-updates in Walcu with time-stamped documentation
Real-world impact: One dealership reduced service drive time by 22 minutes per customer just by eliminating approval delays.
2. Instant Lead Handoffs Between Sales and F&I
Ever have a hot lead go cold because the sales-to-F&I handoff took too long? This integration kills that lag:
When a sales rep marks a deal as "Ready for Financing" in Walcu:
- ApproveThis automatically routes the credit app to your F&I manager
- If approved, Walcu CRM immediately creates a new client file with all deal specifics
- If denied, the sales team gets instant notification to rework the deal
Bonus: ApproveThis' calculated fields automatically flag deals that exceed typical LTV ratios, triggering extra scrutiny before the F&I team even sees the request.
3. No More Ghosted Follow-Ups
Service departments live on recalls, maintenance reminders, and warranty follow-ups. But getting approvals for marketing campaigns or special offers? Usually a black hole.
The fix:
- Marketing creates a campaign proposal in Walcu CRM
- ApproveThis automatically routes it to required approvers (GM, Service Director, etc.)
- Once approved, Walcu triggers the campaign rollout to targeted customers
Dealerships using this workflow report 3x faster campaign launches compared to manual approval processes.
4. Trade-In Approvals That Keep Deals Moving
Here's where most sales managers lose hours each week. A customer wants to trade in their car, but:
- Sales needs used car manager approval
- Appraisal needs to be checked against current inventory targets
- Final number requires GM sign-off if over certain amount
ApproveThis handles this with parallel approvals and conditional thresholds. If the trade-in value is under $15k, it might auto-approve based on preset rules. Over that amount? It escalates to the GM while keeping the sales team updated in real time through Walcu CRM notes.
Why This Isn't Just Another Integration
Most approval tools require everyone to have accounts in both systems. Not here. ApproveThis approvers can:
- Review requests via email (no login required)
- See all relevant context pulled from Walcu CRM
- Approve/deny with one click that updates both systems
This matters when you're dealing with:
- External lenders who need to approve financing terms
- Auction partners confirming vehicle purchases
- Service customers approving additional repairs via text
We've even seen dealers use this for board member approvals on major capital expenditures - all while keeping the actual financials in Walcu CRM secure.
Setting This Up Without Losing Your Mind
If you can order parts through your DMS, you can handle this setup:
1. Create a Zapier account (free tier works for testing)
2. Connect Walcu CRM and ApproveThis as apps in Zapier
3. Choose your trigger (e.g., "New Service Request" in Walcu)
4. Set the action (e.g., "Create Approval Request" in ApproveThis)
5. Map fields between systems (takes 2 minutes)
6. Test with a real scenario
Pro tip: Start with your most painful approval bottleneck. Usually that's either service department upsells or F&I approvals.
Who Actually Benefits Here?
Sales Teams: No more waiting for manager approvals on discounts or trade-ins. Get real-time updates in Walcu CRM when deals are greenlit.
Service Advisors: Instant approvals on recommended repairs means customers stay in the service lane instead of driving off.
F&I Managers: Automatic escalation of high-risk loans prevents compliance issues while speeding up straightforward approvals.
Dealership Leadership: Real-time visibility into which approvals are bottlenecking deals, plus audit trails for every decision.
Why This Beats Manual Processes
Beyond the obvious time savings, there's the liability factor. Every approval in ApproveThis:
- Records who approved what and when
- Tracks any changes made during review
- Integrates with your existing Walcu CRM data
- Works even when managers are off-site (thanks to mobile email approvals)
One dealer group avoided a $47k compliance fine because they could instantly pull the approval chain for a disputed service upsell. Try doing that with email threads.
Making It Stick in Your Workflow
The key to success with any new tool? Making it easier than the old way. With ApproveThis+Walcu:
- Approvers don't need new logins - everything happens through email
- Status updates auto-populate in Walcu CRM notes and timelines
- Mobile-friendly approvals mean managers can greenlight deals from auctions or off-site meetings
We recommend running a 2-week pilot with one department (usually service or sales). Most teams see enough time savings in those two weeks to justify rolling it out dealership-wide.
Ready to Stop Chasing Approvals?
If you're tired of deals getting stuck in approval purgatory, it's time to try the ApproveThis + Walcu CRM combo. Sign up for a free ApproveThis trial and connect it to your Walcu CRM in about the same time it takes to do a tire rotation.
Prefer to see it live? Book a 15-minute demo where we'll show exactly how other dealerships are using this to keep their workflows moving faster than a GT3 on the track.
Integrate with Walcu CRM Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Walcu CRM
Suggested workflows (and their Zapier components) for Walcu CRM
Create aftersale leads for new approval requests in Walcu CRM
Improve your aftersales process by creating a new aftersalelead in Walcu CRM whenever a new approval request is received in ApproveThis. This automation connects your approval workflow directly with customer management, ensuring timely follow-ups.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Aftersalelead
Creates a new aftersalelead.
Initiate approval requests for new items in Walcu CRM
Automate your approval workflow by creating a request in ApproveThis whenever something new is created in Walcu CRM. This ensures that new items are quickly put through your necessary approval process, increasing efficiency and reducing manual effort.
Zapier Components

Trigger
Something Is Created in WalcuCRM
Triggers when something new is created in WalcuCRM
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new clients for approved requests in ApproveThis
Streamline your client onboarding by adding new clients to Walcu CRM whenever a request in ApproveThis is approved. This seamless connection ensures that approved opportunities are immediately acted upon, maintaining momentum and improving client relations.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Client
Creates a new client.
Create approval requests for updates in Walcu CRM
Stay on top of important changes by creating an approval request in ApproveThis whenever an update occurs in Walcu CRM. This ensures oversight and accountability in your CRM updates, facilitating better management and control.
Zapier Components

Trigger
Something Changes in WalcuCRM
Triggers when something changes in WalcuCRM
Action
Create Request
Creates a new request, probably with input from previous steps.
You'll ❤️ these other ApproveThis integrations
-
edoobox
Published: April 17, 2025edoobox is a user-friendly online booking system for courses, seminars and events with a guided process from the announcement, booking / registration to the payment of the offer.
-
Recurly
Published: April 17, 2025Recurly is a subscription management platform delivering a competitive advantage for leading brands worldwide. Trusted by Sling TV, BarkBox, Asana, and thousands more to drive recurring revenue.
-
Ideanote
Published: April 17, 2025Ideanote is an easier and faster way for companies to collect, collaborate and act on ideas from customers and employees.