
ApproveThis manages your Wave Cards Integration approvals.
April 17, 2025
Integration Category: Contacts
When Smart Approvals Meet Smart Networking
Modern businesses face a critical challenge: capturing leads is easy, but operationalizing them quickly requires military-grade coordination. This is where ApproveThis and Wave Cards form an unstoppable alliance through Zapier. While Wave Cards revolutionizes contact sharing through NFC-enabled digital business cards, ApproveThis brings structure to the chaos of decision-making. Together, they create a closed-loop system where new leads automatically trigger approval workflows - ensuring opportunities never get stuck in email limbo.
Why This Integration Changes the Game
Consider these real-world impacts:
- A sales team captures 50 leads at a trade show via Wave Cards - ApproveThis automatically routes high-value prospects to regional managers while sending smaller accounts to junior reps
- Marketing agencies using Wave Cards for client networking can instantly flag enterprise-level contacts for C-level outreach instead of letting them drown in general pipelines
The magic lies in combining Wave Cards' frictionless data capture with ApproveThis' intelligent routing. Unlike basic CRMs that simply notify teams about new leads, this integration forces action through structured accountability.
Core Capabilities Supercharged
Wave Cards' Strengths
As an NFC-powered contact sharing solution, Wave Cards eliminates manual data entry errors at source. Sales teams, realtors, and conference exhibitors can share detailed contact information, social profiles, and marketing materials with a literal wave of their card. The platform automatically logs interactions and centralizes lead data - but that's where traditional systems stop.
ApproveThis' Secret Sauce
ApproveThis adds three critical layers most CRMs lack:
- Decision Automation: Auto-route leads based on deal size, geography, or lead source using calculated fields
- Enforced Accountability: Approval groups with sequential/parallel review prevent decision bottlenecks
- Cross-Platform Visibility: Track lead status across Wave Cards and other tools in one dashboard
Use Cases That Deliver ROI
Enterprise Sales Orchestration
For companies with complex sales hierarchies, the integration ensures leads automatically route to the right approver tier. Example: A $250K manufacturing lead from Wave Cards triggers:
1. Immediate alert to regional sales director
2. Parallel approval from technical pre-sales team
3. Auto-escalation to VP if not approved within 24hrs
This eliminates days of back-and-forth emails between field reps and headquarters.
Marketing Agency Client Management
Agencies using Wave Cards for client-facing teams can:
- Automatically flag leads from priority accounts
- Require client approval before adding contacts to nurture campaigns
- Track lead response SLAs in ApproveThis dashboards
One agency client reduced lead response time from 72 hours to 4.5 hours using this setup.
Technical Setup Made Simple
Connecting the platforms takes under 15 minutes via Zapier:
Step 1: Create Zap with Wave Cards "New Lead Inbox Contact" trigger
Step 2: Map lead data to ApproveThis custom fields (deal size, lead source, etc)
Step 3: Configure approval rules - set thresholds, approver groups, escalation rules
Step 4: Connect approved leads to your CRM/email tools
Pro Tip: Use ApproveThis' calculated fields to auto-score leads based on Wave Cards data before routing for approval.
Department-Specific Wins
Sales Teams
Field reps get automatic alerts when their Wave Cards leads are approved for pursuit. Managers gain visibility into which reps' leads get approved fastest, enabling data-driven coaching.
Marketing Operations
Track which Wave Cards campaigns generate the most approved leads. Use ApproveThis' reporting to calculate true ROI by comparing marketing spend against approved deal value.
Executive Leadership
Real-time dashboards show lead-to-approval conversion rates and bottleneck points. Vacation delegation ensures seasonal slowdowns don't impact approval SLAs.
Why Competitors Can't Keep Up
Alternative solutions falter in three key areas:
1. License Flexibility: ApproveThis doesn't require external partners or clients to have Wave Cards licenses for approval participation - crucial for agencies and B2B partnerships.
2. Email-Centric Workflow: Approvers can review full lead context and approve/deny directly from email - no app login required.
3. Conditional Automation: Most CRMs only offer basic "if-this-then-that" rules. ApproveThis adds multi-variable logic (lead score + geography + deal size) for intelligent routing.
Making It Work for Your Team
Implementation best practices:
Do:
- Start with one high-volume lead source in Wave Cards
- Use approval thresholds to auto-approve small deals
- Schedule monthly reviews of escalation patterns
Don't:
- Try to replicate existing CRM workflows 1:1
- Overcomplicate initial approval rules - iterate over time
- Forget to enable vacation delegation before holiday seasons
The Bottom Line
In 2024, lead response time isn't just a metric - it's a survival requirement. The ApproveThis-Wave Cards integration through Zapier transforms casual lead capture into decisive action. By automating approval workflows while maintaining human oversight, organizations remove friction from their revenue engine.
Whether you're a 10-person startup needing structure or a 1,000-employee enterprise fighting decision paralysis, this integration delivers measurable results. The real question isn't whether you can afford to implement it - but how much revenue you're losing every day without it.
Ready to turn leads into decisions faster? Start your ApproveThis trial or schedule a custom demo to see the integration in action.
Integrate with Wave Cards Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Wave Cards
Suggested workflows (and their Zapier components) for Wave Cards
Create approval requests for new lead inbox contacts
Trigger an approval workflow in ApproveThis whenever a new lead inbox contact is added in Wave Cards. This integration routes lead evaluation requests for quick follow-up and decision making. *Note: Ensure the request details include all necessary lead information for proper review.*
Zapier Components

Trigger
New Lead Inbox Contact
Triggers when a new lead inbox contact is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
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