When Approval Management Meets Customer Engagement
Let's cut to the chase: approval processes suck. They're the soggy fries at the bottom of your business operations takeout bag. ApproveThis is the hot sauce that makes them tolerable. Whautomate? That's the burger - solid CRM meat that keeps your customer engagement engine running. Together through Zapier? Now you've got a full meal deal that actually fuels growth instead of just keeping the lights on.
For companies juggling 50-5,000 employees, this integration isn't about playing nice with software. It's about killing three demons in one shot:
- Sales teams waiting days for client onboarding approvals
- Operations drowning in appointment change requests
- Customer success teams flying blind on compliance statuses
Why This Combo Works Better Than Duct Tape
ApproveThis handles the "who said yes" part like a bouncer with a clipboard. Whautomate runs the customer comms dance floor. Connect them through Zapier, and you've got a nightclub where the VIPs (your approvers) don't need to wait in line (or pay for Whautomate seats).
ApproveThis Brings the Muscle
We're not just talking basic "approve this PDF" stuff. Think conditional logic that routes $50K contract approvals differently than $500 expense reports. Approval groups that make three department heads debate in parallel instead of playing email tennis. Calculated fields that auto-flag requests breaking SLA thresholds before humans even notice.
Whautomate Handles the Heavy Lifting
Whautomate isn't your grandma's CRM. When appointments shift or new clients appear, it's tracking the ripple effects across communication channels. Tags get applied, follow-ups scheduled, sales pipelines adjusted. But here's the rub - none of that matters if your team's still manually rubber-stamping every change.
Real-World Fixes for Actual Business Headaches
Let's break down how mid-sized companies are using this combo without hiring more coordinators:
1. Healthcare: No-Show Prevention That Doesn't Require a Med Degree
Imagine a 200-employee orthopedic clinic. Every rescheduled MRI appointment in Whautomate kicks off an ApproveThis workflow checking:
- Insurance coverage changes (auto-denied if deductible isn't met)
- Radiologist availability via calendar integration
- Patient payment plan compliance
Approvers get email alerts with key data points. Deny it? Whautomate auto-sends a revised options list to the patient. Approved? The system updates the master calendar and triggers prep instructions.
2. Marketing Agencies: Client Onboarding That Doesn't Require Xanax
A 500-person digital agency uses the New Client Created trigger. When Whautomate spots a fresh lead converted to client:
ApproveThis pings:
- Legal (contract compliance)
- Finance (credit check)
- DevOps (resource allocation)
All three approve in parallel. Only when all green lights hit does Whautomate trigger the kickoff sequence. Missed SLAs? The system escalates to department VPs automatically.
3. Commercial Real Estate: Lease Approvals That Don't Kill Deals
Brokerage firms connect Whautomate appointment data to ApproveThis' calculated fields. When a new corporate lease inquiry comes in:
- Square footage x rate calculates total value
- Location triggers different approval chains (retail vs industrial)
- Tenant financials pulled via API auto-populate risk scores
High-value deals get CFO eyes immediately. Smaller renewals route to regional managers. Either way, Whautomate tags the client record appropriately so sales teams know exactly where they stand.
Setting Up Your New Approval Nervous System
Here's the no-BS guide to making this work:
Step 1: Map Your Approval Black Holes
Before touching Zapier, list where approvals currently get stuck. Common culprits:
- Client onboarding delays
- Appointment change bottlenecks
- Compliance check logjams
Step 2: Build Your ApprovalThis Scaffolding
Create workflows in ApproveThis that mirror existing processes but add:
- Conditional branches (amount thresholds, client tiers)
- Approval groups (parallel vs sequential)
- Auto-escalation rules
Step 3: Zap the Gaps Shut
In Zapier, connect:
- Whautomate triggers (new appointments, client adds, reschedules)
→ ApproveThis actions (create requests)
- ApproveThis triggers (approvals/denials)
→ Whautomate actions (tag clients, update records)
Pro tip: Use ApproveThis' calculated fields to pass key Whautomate data (deal size, client tier) into approval logic.
Department-Specific Wins
Sales Teams: Stop Chasing Signatures
When Whautomate logs a new enterprise lead, ApproveThis auto-routes:
- Pricing approvals to VP Sales
- Legal terms to counsel
- Implementation capacity checks to Ops
All while the AE keeps selling instead of herding approval cats.
Customer Success: No More Awkward "Waiting on Legal" Updates
Approval statuses from ApproveThis trigger Whautomate tags like:
- "Contract Pending" → auto-delay renewal outreach
- "Compliance Approved" → unlock premium features
- "Payment Plan Denied" → route to collections specialist
Operations: Escape Spreadsheet Purgatory
Appointment reschedules in Whautomate kick off ApproveThis checks against:
- Staffing coverage rules
- Facility maintenance schedules
- Inventory restocking timelines
Auto-approved if no conflicts. Flagged for human review only when thresholds get tripped.
The Nuts and Bolts You Care About
Cost Saver: Approvers Don't Need Whautomate Seats
Your legal team approves contracts via ApproveThis emails. They couldn't care less about Whautomate logins. This setup keeps CRM licenses for customer-facing staff only.
Audit Trail: No More "Who Approved That?!"
ApproveThis logs every decision with timestamps and comments. Sync these to Whautomate client records automatically. Now compliance audits take hours, not weeks.
Mobile Fix: Approve from the Golf Course
Approvers click email links to approve/deny. No app installs needed. Sales ops gets Whautomate updates in real-time without chasing down execs at their kid's soccer game.
Bottom Line: This Isn't About Software
It's about fixing the approval black holes sucking the life out of your growth. Every minute your team isn't chasing signoffs is a minute spent actually moving deals forward.
ApproveThis + Whautomate via Zapier works because:
- It's flexible enough for 50 or 5,000 employees
- It's visible without requiring another dashboard
- It's accountable without micromanaging
Ready to stop being your company's approval babysitter? Get ApproveThis rolling and connect your Whautomate flows in an afternoon. Or grab a demo to see how conditional approvals work with your actual use cases.
Either way, your future self (and your sales team) will thank you.
Integrate with Whautomate Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Whautomate
Suggested workflows (and their Zapier components) for Whautomate
Create approval request for new scheduled appointments
When a new appointment is scheduled in Whautomate, an approval request is created in ApproveThis to validate the booking. This integration streamlines approval workflows for appointment management. *Note: Configure approval criteria in ApproveThis.*
Zapier Components

Trigger
New Appointment Scheduled
Triggers when a new appointment is scheduled in Whautomate.
Action
Create Request
Creates a new request, probably with input from previous steps.
Assign tag to client for new approval requests
When a new approval request is initiated in ApproveThis, update client records in Whautomate by assigning relevant tags. This integration ensures client data reflects current approval statuses. *Note: Confirm matching client identifiers across systems.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Assign Tag(s) to Client
Assigns Tag(s) to an existing Client in Whautomate.
Create approval request for rescheduled appointments
When an appointment is rescheduled in Whautomate, an approval request in ApproveThis confirms the changes. This automation boosts oversight in appointment modifications. *Note: Adjust approval routing based on reschedule criteria.*
Zapier Components

Trigger
Appointment Rescheduled
Triggers when an appointment is rescheduled in Whautomate.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval request for new clients
When a new client is added in Whautomate, an approval request is generated in ApproveThis to review client details. This integration streamlines client onboarding and compliance approval. *Note: Update approval parameters for client reviews.*
Zapier Components

Trigger
New Client Created
Triggers when a new client is created in Whautomate.
Action
Create Request
Creates a new request, probably with input from previous steps.
Assign tag to contact for approved requests
After an approval decision is completed in ApproveThis, update contact records in Whautomate with specific tags. This integration enhances data accuracy following approval outcomes. *Note: Verify tag configuration aligns with approval statuses.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Assign Tag(s) to Contact
Assigns Tag(s) to an existing contact in Whautomate.
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