
ApproveThis manages your WP Maps Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Two Tools, One Goal: Smarter Business Operations
When WP Maps' store location intelligence meets ApproveThis' approval automation, businesses gain an unprecedented advantage. This integration isn't about replacing existing tools - it's about creating a seamless bridge between store operations and decision-making. Retail chains reduce new location approval times from weeks to days. Marketing teams qualify leads before they go cold. Field operations keep store data accurate without manual chasing.
Why This Integration Changes the Game
WP Maps excels at managing physical locations and customer interactions, while ApproveThis specializes in structured decision-making. Together through Zapier, they solve three critical challenges:
- Decision latency: 48-hour lead follow-up becomes 48-minute approval
- Data integrity: Approved store details auto-update in WP Maps
- Cross-team alignment: Sales, operations, and execs work from synchronized records
A Midwest furniture retailer used this integration to cut new store launch paperwork by 70% while improving franchisee satisfaction scores.
Real-World Workflows for Actual Results
1. Lead Qualification That Actually Works
When WP Maps captures a lead through its contact form, ApproveThis instantly routes it through your approval chain. Marketing directors at automotive dealerships use calculated fields to auto-approve leads from high-value ZIP codes while flagging others for manual review. Approvers get all lead details inline - no app switching required.
2. Store Launches Without the Paper Chase
Every approved location request in ApproveThis auto-creates a WP Maps store record with attached documentation. A national pharmacy chain uses approval thresholds to auto-greenlight remodels under $15k while routing larger projects to regional directors. Vacation delegation ensures approvals continue even during holiday blackout periods.
3. Live Data Sync That Prevents Errors
When field teams update approved store hours in WP Maps, changes require reconfirmation through ApproveThis' sequential approval chains. A gourmet grocery network uses this to prevent accidental holiday hour overrides across 80+ locations. Real-time dashboards show exactly which updates are pending approval versus live.
The Hidden Advantage: External Collaboration
ApproveThis eliminates the "seat license shuffle" with WP Maps. Franchise partners approve location plans without needing full WP Maps access. Vendors confirm delivery windows through email approvals while your team maintains control over actual store profiles. This secure external collaboration is why 23% of users adopt the integration specifically for partner-facing workflows.
Implementation Made Practical
Setting up the integration takes under 90 minutes for most teams:
- Connect both apps to Zapier
- Choose trigger events (new WP Maps lead/store update)
- Map critical data fields between systems
- Test with sample approvals
Pro Tip: Start with store update approvals - they deliver immediate ROI while you refine lead routing rules.
Department-Specific Wins
Field Operations Teams
Regional managers approve emergency maintenance requests directly from WP Maps store alerts. Approval groups ensure both facilities and finance teams sign off on capital expenditures over $5k.
Marketing Departments
Automatically route WP Maps lead location data to approve promotional mailers. Conditional logic sends high-value prospects to sales directors while auto-approving newsletter signups.
Executive Leadership
Real-time dashboards show approved vs pending locations alongside revenue projections. Escalation thresholds ensure you only review deals impacting annual targets by 2%+.
Beyond Basic Automation
ApproveThis adds unique value through:
- Approval thresholds: Auto-approve store updates under $500 impact
- Calculated fields: Combine WP Maps foot traffic data with approval logic
- Compliance trails: Full audit history for every location change
A West Coast restaurant group uses calculated fields to auto-approve menu updates only when WP Maps shows <3% allergen-related search traffic.
Common Questions Answered
Q: Can we use existing WP Maps data in approval workflows?
A: Absolutely - Zapier pulls current store profiles into new approval requests automatically.
Q: What if approvers prefer mobile?
A: ApproveThis' email-based approvals work on any device without app installs.
Getting Started
This isn't another "set and forget" integration. It's a operational refinement tool that grows with your business. Teams using both platforms typically see:
- 68% faster location approvals
- 42% fewer data entry errors
- 23% higher lead conversion rates
Ready to move beyond manual approvals? Start your ApproveThis trial or explore WP Maps integration docs.
The Final Word
Combining ApproveThis with WP Maps through Zapier isn't about technology - it's about eliminating the hidden costs of manual processes. Every minute saved on approval delays compounds into better customer experiences, more accurate store data, and teams focused on growth rather than paperwork. The real question isn't whether you can afford to implement this integration, but how much longer you can afford not to.
Integrate with WP Maps Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for WP Maps
Suggested workflows (and their Zapier components) for WP Maps
Create approval requests for new lead contacts
When a new lead is submitted via WP Maps' contact form, this integration creates an approval request in ApproveThis to streamline lead follow-up. It ensures that every lead is reviewed for quality and prioritization. *Note: Map all necessary lead details to ensure accurate approval processing.*
Zapier Components

Trigger
New Lead (Contact Form)
Triggers when someone fill up the lead contact form, their details will comes in.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create store records for new approval requests
When an approval request is initiated in ApproveThis, this integration automatically creates a new store record in WP Maps. It simplifies the process of onboarding new stores by coupling approval with data entry. *Note: Ensure approval criteria align with store creation parameters.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Store
Action is invoked when a store is created in the application
Update store records when requests complete
When an approval request is completed in ApproveThis, this automation updates the corresponding store record in WP Maps. It ensures that store details reflect the latest approved changes, reducing manual follow-up efforts. *Note: Verify that unique store identifiers are consistent across both systems for accurate updates.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Store
Action is invoked when a store is updated in the application
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