ApproveThis manages your Yotpo Integration approvals.

Why These Two Tools Make Sense

Let’s cut to the chase: approvals suck. They’re the traffic jam of business operations. Now imagine if your team could approve a discount campaign at 3 PM and have it automatically launch to 50,000 customers by 3:15 – without anyone manually pushing buttons in your marketing tools. That’s what happens when you connect ApproveThis (the approval ninja) with Yotpo (the eCommerce marketing powerhouse) through Zapier.

The Nuts and Bolts Combo

ApproveThis isn’t just another “click approve” tool. It’s built for companies where five different people need to sign off on a $50K influencer campaign before marketing can even think about hitting publish. Yotpo? They’re the behind-the-scenes engine that turns those approvals into actual revenue through reviews, SMS campaigns, and loyalty programs.

Where They Overlap (Without Stepping on Each Other’s Toes)

Yotpo handles the what – sending campaigns, collecting reviews, managing subscribers. ApproveThis owns the who and when – making sure the right people sign off before anything goes live. Together, they turn “Did legal review this?” from a 3-day email chain into a 20-minute process that automatically updates your customer engagement tools.

Real-World Uses That Don’t Feel Like Busywork

1. Launch Campaigns When Approvals Clear (Not When Someone Remembers)

Picture this: Your merchandising team approves a 24-hour flash sale through ApproveThis. Before the last approver finishes their coffee, Yotpo’s already:
- Sent SMS blasts to high-value customers
- Updated email campaign triggers
- Created loyalty reward events

Who needs this: eCommerce teams running time-sensitive promotions. No more “Why isn’t the discount live?!” Slack messages at 8 PM.

2. Stop Guessing About Subscriber Compliance

When new SMS/email subscribers pop up in Yotpo, ApproveThis automatically routes them for legal or compliance review. If your approval team rejects a subscriber list? Yotpo automatically unsubscribes them before you risk GDPR fines.

Real talk: This is gold for healthcare or financial services companies selling through DTC channels. Compliance teams stay happy, marketing keeps moving.

3. Kill Zombie Subscribers Automatically

Customer requests to unsubscribe through Yotpo? Route them through ApproveThis first. Your retention team can approve exceptions (like unsubscribing VIP customers), while automatically handling 95% of standard requests without human intervention.

Cool factor: ApproveThis’ calculated fields can auto-approve requests under $X value, so you’re only reviewing what matters.

Setup That Doesn’t Require a PhD

1. Connect via Zapier – 10 minutes max
2. Pick your triggers:
- Approval updates from ApproveThis
- New subscribers/campaigns in Yotpo
3. Set rules: “When X gets approved, do Y in Yotpo”
4. Test with a $10 test campaign before going live

Why Your Teams Will Actually Like This

For Marketing:

No more begging for approvals in Slack. Set up campaigns in Yotpo that only go live once ApproveThis gives the all-clear. Bonus: Use approval thresholds to auto-approve campaigns under $5K so your team isn’t stuck reviewing pocket change promotions.

For Legal/Compliance:

All subscriber lists and campaign copy get reviewed in one place. Plus, ApproveThis keeps an audit trail – crucial for regulated industries. And no, approvers don’t need Yotpo logins. External counsels can review directly via email.

For Ops:

Two words: Vacation delegation. ApproveThis automatically reroutes approvals when team members are OOO, so Yotpo campaigns don’t get stuck because someone’s hiking the Pacific Crest Trail.

The Quietly Powerful Features You’ll Use Daily

- Email approvals: Approvers can reject/approve from their inbox – no app login required
- Yotpo UGC sync: Auto-approve user-generated content that meets brand guidelines
- Real-time dashboards: See which Yotpo campaigns are stuck in approval limbo

Common Objections (And Why They’re BS)

“We already use Yotpo’s approval features!”
Cool – but can they handle multi-department sign-offs with conditional logic? Didn’t think so.

“Zapier integrations are fragile.”
We’ve got built-in error handling. If an approval fails, it retries twice and alerts your team before anything breaks in Yotpo.

Bottom Line

If you’re using Yotpo without approval automation, you’re leaving money on the table. Not because your team is slow – but because every hour spent chasing sign-offs is an hour not spent optimizing campaigns.

Get started with ApproveThis today, or book a 15-minute demo to see how it plays with Yotpo. No sales jargon, just a quick walkthrough tailored to your approval headaches.