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Affinity Integration

ApproveThis manages your Affinity Integration approvals.

April 17, 2025

Integration Category: Crm

How ApproveThis + Affinity Automates Approval Chaos (Without the Headaches)

Let’s cut to the chase: approval processes suck. They’re the traffic jam in your workflow highway. But here’s the thing – they don’t have to. When you connect ApproveThis (your approval muscle) with Affinity (your relationship brain) through Zapier, you’re not just streamlining processes – you’re building a decision-making engine that actually works for your team.

Why This Combo Works Like a Swiss Watch

ApproveThis cuts through approval bottlenecks with surgical precision. Affinity maps your business relationships like a GPS for deals. Together? They turn “Hey, who needs to sign off on this?” into “Done. What’s next?” Here’s the real kicker:

  • No more license limbo: Approvers click “Approve” in their email – no Affinity login required. Perfect for external partners or cross-team collabs.
  • Relationship-aware approvals: Affinity’s intelligence tells you who needs to approve based on actual connections, not just org charts.

Four Ways This Duplicate Saves Your Sanity

1. Auto-Create Deals When Approvals Hit

The Setup: New approval request in ApproveThis → Auto-create Affinity organization
Who Cares: Venture capital firms tracking portfolio companies
Real Results: When a partner approves a new investment, Affinity automatically creates the org record. Your BD team’s already scheduling intro calls before the ink dries.

2. New Contact? Queue the Approval Train

The Flow: Affinity adds person → ApproveThis pings compliance
Enterprise Use Case: Healthcare companies onboarding vendors
Why It Slaps: Compliance gets vendor approval requests before Affinity even finishes syncing. No more chasing down signatures for basic vendor setup.

3. Approved? Instant Opportunity Creation

Magic Trick: Approved request → Affinity opportunity created
Manufacturing Play: New supplier approval triggers raw material RFPs
Bottom Line: Your procurement team gains 3 days per approval cycle. Multiply that across 50 suppliers annually – you do the math.

4. Field Changes = Auto-Approval Triggers

Workflow: Affinity data change → ApproveThis request
Legal Team Hack: Client risk rating changes trigger compliance review
Risk Mitigation: No more manual checks. Your system auto-flags high-risk changes before they become liability lawsuits.

Setting This Up Without Losing Your Mind

1. Zapier account (existing or new)
2. ApproveThis + Affinity connected via Zapier
3. Pick your trigger (we’ve got templates)
4. Test with a $50 approval limit first
5. Scale to enterprise-level flows

Pro tip: Use ApproveThis’ calculated fields to auto-route high-value deals to execs while lower tiers stay with managers. Affinity’s relationship data ensures the right eyes see it first.

Who Gets the Biggest Win?

Business Development Teams

Deal approvals used to take 72 hours. Now? 8. Because when a partner approves in ApproveThis, Affinity auto-logs the opportunity and alerts your BD rep. Bonus: Approval groups mean regional leads only see deals in their territory.

Legal & Compliance

Remember chasing down 14 people to approve a simple NDA? Now Affinity triggers an approval chain based on the counterparty’s risk score. High-risk? Automatic escalation to senior counsel. Low-risk? Paralegal approval suffices.

Procurement Squads

Vendor approval thresholds get smart. A $5k office supply order auto-approves if the vendor’s Affinity score is green. $50k software purchase? Triggers a 3-step approval with budget checks via calculated fields.

Why This Isn’t Just Another Integration

Most CRMs handle approvals like a sledgehammer – all force, no finesse. Affinity tells you who matters, ApproveThis tells them when to act. Together, they:

  • Cut approval cycles by 65% (actual client number)
  • Reduce “Who’s got this?” Slack messages by ≈ 80%
  • Auto-archive denied requests so Affinity stays clean

Cool Features You’ll Actually Use

Vacation Delegation: Approver OOO? ApproveThis auto-reassigns to their Affinity-linked backup. No more “Waiting on Jim” statuses.
Approval Thresholds: Auto-approve small potatoes, escalate big bets. All based on Affinity’s relationship data.
Email Approvals: Because making execs log into another system is career-limiting.

The Bottom Line

This isn’t about automation. It’s about making decisions at the speed of your business. When your CRM knows the players and your approval tool knows the rules, you stop pushing paperwork and start closing deals.

Next Steps:
- Get ApproveThis (free trial, no CC)
- Connect via Zapier in 18 minutes
- Or book a 15-minute demo to see the Affinity magic live

Approval processes shouldn’t be your bottleneck. With ApproveThis and Affinity, they become your accelerator. Time to press go.

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Integrate with Affinity Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for Affinity

Suggested workflows (and their Zapier components) for Affinity

Create organizations for new approval requests with Affinity

Efficiently add new organizations to Affinity whenever a new approval request workflow is initiated in ApproveThis. This integration helps you seamlessly manage potential business relationships as soon as new projects arise, ensuring timely engagement.

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

Affinity Logo

Action

Create a Organization

Create a new organization. Use a Search if you do not want duplicates to be created.

Initiate approval requests for new people in Affinity

Automatically start an approval process in ApproveThis each time a new person is added in Affinity. This automation saves time by streamlining the onboarding or approval processes for new contacts, ensuring no step is missed.

Zapier Components

Affinity Logo

Trigger

New Person

Triggers when a new person is added.

Action

Create Request

Creates a new request, probably with input from previous steps.

Log opportunities for approved requests in Affinity

Capture new opportunities in Affinity automatically whenever a request is approved in ApproveThis. This automation helps keep your business development team informed of new potential ventures without manual data entry.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Affinity Logo

Action

New Opportunity List Entry

Add an opportunity to a list. Duplicate entries can be created.

Create requests for field changes in Affinity

Automatically generate approval requests in ApproveThis whenever there are field changes detected in Affinity. This integration ensures that any significant data alterations are reviewed promptly and accurately.

Zapier Components

Affinity Logo

Trigger

Field Value Changes

Triggers when a field value changes (addition, deletion, or update)

Action

Create Request

Creates a new request, probably with input from previous steps.