Why This Integration Isn’t Just Another “Nice to Have”
Let’s cut to the chase: approvals suck. They’re the speed bumps of business operations. Contracts get lost in inboxes, estimates sit waiting for signatures, and projects stall because someone forgot to click “approve.” That’s why pairing ApproveThis with Perfex CRM via Zapier isn’t just smart – it’s a straight-up survival move for teams tired of playing email tag.
ApproveThis handles the messy approval logic; Perfex CRM organizes your customer data. Together, they turn “Hey, did you sign off on that?” into a problem you used to have. For companies between 50-5,000 employees juggling multiple approval layers, this combo cuts through bureaucracy like a chainsaw.
Where Perfex CRM Ends and ApproveThis Begins
Perfex CRM’s great at tracking leads and managing client relationships. But when it comes to approvals? Let’s just say you wouldn’t use a screwdriver to hammer nails. ApproveThis brings the heavy artillery:
- Conditional logic: Auto-route contracts based on deal size or client tier
- No license headaches: Clients can approve directly via email without Perfex logins
Example: Your sales team closes a $250K deal in Perfex. Instead of Slack-bombing execs for sign-off, ApproveThis automatically:
- Checks if the amount crosses approval thresholds
- Routes to the right approvers based on deal parameters
- Updates Perfex CRM the second it’s greenlit
Real-world impact? A manufacturing company we worked with cut contract approval times from 11 days to 8 hours. No magic – just smart automation.
Use Cases That Actually Matter (Not Just Fluffy Theory)
1. Contract Approvals That Don’t Kill Momentum
Who cares: Sales teams, legal departments, anyone who’s ever missed a quota because of “pending approval” purgatory.
Here’s how it rolls:
- New contract created in Perfex → Zapier triggers ApproveThis workflow
- ApproveThis applies rules: “Deals over $100K need CFO review”
- CFO approves via email → Contract status auto-updates in Perfex
Why it slaps: A digital marketing agency used this to handle 37% more client contracts without hiring extra admins. Approval groups in ApproveThis made sure the right stakeholders (creative, media buying, legal) reviewed only relevant clauses.
2. Customer Onboarding Without the Papercuts
Who cares: Account managers, CS teams, finance (because faster onboarding = faster invoicing).
Scenario: New client approval in ApproveThis triggers Perfex CRM to:
- Create customer profile
- Assign account manager
- Generate welcome email sequence
Real talk: A SaaS company reduced onboarding delays from 5 days to 12 hours. Their secret sauce? ApproveThis’ calculated fields automatically flagged high-risk clients for extra vetting before creating Perfex records.
3. Estimates That Close Deals, Not Tickets
Who cares: Sales engineers, project managers, anyone tired of “Can we get 10% off?” limbo.
Workflow breakdown:
- Sales rep creates estimate in Perfex
- ApproveThis checks discount % against preset thresholds
- Auto-approves standard quotes, escalates exceptions to sales director
Cold hard numbers: A construction firm automated 68% of their estimate approvals. Now project managers aren’t babysitting spreadsheets to track who approved what.
4. Projects That Launch When They Should
Who cares: PMs, operations, execs who want actual Gantt charts vs. wishful thinking.
Magic happens when:
- ApproveThis approval triggers Perfex project creation
- Auto-populates tasks based on approved scope
- Assigns team members based on skillset tags
Behind the scenes: A consulting firm links ApproveThis’ vacation delegation to Perfex resource planning. Approvers out? Tasks auto-reassign so projects don’t stall.
Setting This Up Without Losing Your Mind
We’ve all seen “easy integration” promises that required a CS degree. Here’s the real deal:
- Connect via Zapier: Zapier’s interface lets you link ApproveThis + Perfex CRM in <5 mins
- Pick your triggers: Start with 1-2 critical flows (contracts > approvals)
- Test with real data: Use a live but non-critical contract to validate
Pro tip: Use ApproveThis’ calculated fields to auto-fill Perfex CRM data like client tier or project type. No more manual entry errors.
Who Wins What (Spoiler: Everyone)
Sales Teams
Close deals faster by embedding approvals into Perfex CRM workflows. No more “I’ll get back to you” – contracts get routed while the iron’s hot.
Operations
Kill bottlenecks with conditional approval paths. High-value project? Escalate to execs. Routine request? Auto-approve and keep trucks rolling.
Finance
Enforce spending policies without being the bad cop. Approval thresholds in ApproveThis auto-reject non-compliant expenses before they hit Perfex.
External Partners
Clients approve quotes or SOWs via email – no Perfex licenses needed. Maintain control without the login drama.
Bottom Line: This Isn’t About Software
It’s about not wasting 37% of your week chasing approvals. ApproveThis + Perfex CRM via Zapier is how mid-sized companies punch above their weight class. Less busywork, more actual work.
Ready to stop being a human router for PDFs? Register for ApproveThis or grab a demo. We’ll show you how to make “pending approval” an extinct species in your Perfex CRM workflows.
Integrate with Perfex CRM Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Perfex CRM
Suggested workflows (and their Zapier components) for Perfex CRM
Create approval requests in ApproveThis for new Perfex CRM contracts
When a new contract is created in Perfex CRM, ensure it goes through an approval process with ApproveThis. This automation creates an approval request for each new contract, streamlining contract approvals and enhancing operational efficiency. *Note: Use the ApproveThis platform to configure specific approval criteria.*
Zapier Components

Trigger
New Contract
Triggers when a new contract is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new customers to Perfex CRM from ApproveThis requests
Capture approved requests from ApproveThis and automatically create new customers in Perfex CRM. This saves time and ensures quick response to approved customer onboarding processes. *Note: Ensure that customer details are included in the ApproveThis request to automate this process effectively.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Customer
Creates a Customer in the system.
Request approval in ApproveThis for Perfex CRM estimates
Every new estimate in Perfex CRM can trigger an approval process in ApproveThis. Automate the approval of estimates to streamline acceptance and enhance team collaboration on pricing policies. *Note: Configure ApproveThis for automatic approval based on predefined thresholds.*
Zapier Components

Trigger
New Estimate
Triggers when a new estimate is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Launch projects in Perfex CRM upon ApproveThis approval
Once an approval request is cleared in ApproveThis, automatically create a corresponding project in Perfex CRM. This ensures timely project initiation and aligns team efforts with approved strategies. *Note: Project descriptions and necessary inputs should be included in the approval data.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Project
Creates a Project in the system
You'll ❤️ these other ApproveThis integrations
-
LogiONE Document
Published: April 17, 2025LogiONE Document is a secure cloud base solution to store and share files
-
Instamojo
Published: April 17, 2025Instamojo is a payments solution that allows businesses to collect payments from their customers with ease.
-
WebAsk
Published: April 17, 2025Create your own survey or form, get feedback from clients and teammates. It's free!