ApproveThis manages your Bloom Intelligence Integration approvals.

Let’s cut to the chase: if your business uses Bloom Intelligence’s WiFi analytics, you’re sitting on a goldmine of customer behavior data. But collecting data is only half the battle. The real win comes from acting on it quickly – especially when decisions require approvals from managers, clients, or cross-functional teams. That’s where ApproveThis comes in. We’ll show you how connecting these two platforms through Zapier turns insights into action without the bureaucratic sludge.

Why Combine ApproveThis and Bloom Intelligence?

Bloom Intelligence tells you what customers are doing in your physical locations – first-time WiFi logins, repeat visits, dwell times. ApproveThis handles the who, when, and how of decision-making. Together, they solve a critical problem: bridging the gap between data and decisive action.

Think about it: every time someone connects to your guest WiFi, you could trigger approvals for marketing list additions, security reviews, or VIP access. But manually tracking these events and routing them to the right people? That’s how opportunities die in inbox purgatory.

The Nuts and Bolts of the Integration

Here’s how it works: Bloom Intelligence detects a WiFi event (like a customer registration) → Zapier sends that data to ApproveThis → An approval workflow kicks off with the right stakeholders. Approvers get email notifications (no need to log into Bloom) and decisions automatically update both systems.

Key advantage: Approvers don’t need Bloom Intelligence licenses. Perfect for external agencies approving marketing campaigns or regional managers overseeing multiple locations.

Real-World Applications for Teams

Marketing Teams: From WiFi Logins to Lead Nurturing

Scenario: A retail chain uses Bloom’s first-time registration data to grow their email list. But legal requires explicit opt-in consent for GDPR compliance.

Solution: Auto-create ApproveThis requests for every new registration. The legal team reviews consent language compliance via email, approves/denies, and approved contacts flow into your CRM. No more spreadsheet handoffs.

Operations: Security Made Simple

Scenario: A hotel chain notices suspicious WiFi login patterns. Front desk staff need to verify guest identities but lack authority to block access.

Solution: Trigger ApproveThis requests for IT security when Bloom detects logins from blacklisted IPs or unusual locations. IT approves lockdowns or escalates incidents – all within their existing email workflow.

Multi-Location Management

Scenario: A restaurant franchise uses Bloom data to approve local promotions based on foot traffic. District managers need to sign off but hate juggling 12 different tools.

Solution: ApproveThis routes promotion requests based on location data from Bloom. Approvers get context like “25% increase in lunch traffic at Store #42” directly in their approval email. Decisions happen 68% faster (based on typical customer results).

Setting This Up Without Losing Your Mind

1. Connect Bloom Intelligence to Zapier: Use Bloom’s Zapier integration to trigger on WiFi events.
2. Map the data: Send Bloom details (location, device type, visit frequency) to ApproveThis.
3. Build approval rules: Use ApproveThis’ conditional logic like:
- Auto-approve repeat visitors
- Require manager sign-off for high-value locations
- Escalate stale requests after 24 hours

Pro tip: Use ApproveThis’ calculated fields to add context – like estimating customer lifetime value based on Bloom’s visit history during approvals.

Why This Isn’t Just Another Automation

Most Zapier integrations just move data. This one closes the loop between customer behavior and business decisions. Example: A car dealership’s service center uses Bloom to track customer wait times. When a VIP client arrives (identified via WiFi), ApproveThis automatically routes a “Priority Service” approval to the shop foreman. Approved? The CRM updates and the service team gets an alert. Denied? Escalate to the service manager. All before the customer finishes their free latte.

The Hidden Perks You’ll Actually Use

- Vacation Delegation: Regional manager out? ApproveThis auto-reassigns their Bloom-related approvals.
- Threshold Rules: Auto-approve WiFi access requests under 10 visits/month; require CFO sign-off over 100.
- Audit Trails: Every approval includes Bloom’s raw data – useful for compliance or settling inter-departmental bets.

Who Should Steal This Idea First?

Retail Chains: Approve in-store promo displays based on real-time foot traffic dips/spikes.
Co-Working Spaces: Member login approvals with tiered access levels.
Healthcare Providers: Patient WiFi access reviews compliant with HIPAA audit trails.

Common Objections (And Why They’re Wrong)

“We already have a ticketing system for this.”
Cool. Does it auto-prioritize based on customer value scores from Bloom? Handle parallel approvals from marketing and legal? Create audit trails with customer behavior context? Didn’t think so.

Getting Started Without the BS

1. Sign up for ApproveThis (free trial covers this use case)
2. Identify one Bloom Intelligence trigger that currently causes approval delays
3. Build a single Zap – we recommend starting with first-time WiFi registrations
4. Test with a small location or team

Total setup time: 23 minutes (average for customers). Maintenance: Zero. ROI: Depends how much you value not chasing people for sign-offs.

The Bottom Line

Bloom Intelligence tells you what’s happening in your locations. ApproveThis ensures something happens about it – without the meetings, forwarded emails, or “Did you see my Slack?” follow-ups. It’s not magic; it’s just workflow design that doesn’t suck.

Next step: Book a 12-minute demo showing exactly how a retail chain cut approval delays by 81% using this integration. No sales jargon – just the facts and a working template you can steal.