
ApproveThis manages your Spotler CRM Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Why Bother Connecting These Two?
Let’s cut to the chase: approval processes suck when you’re copy-pasting data between systems or chasing down execs hiding in their inboxes. ApproveThis and Spotler CRM connected through Zapier fixes that. Think of it like giving your sales ops team a caffeine-free energy boost – approvals happen faster, with less human error, and nobody needs to learn another software interface.
Spotler’s great at tracking leads and managing accounts. ApproveThis is great at getting people to actually make decisions. Together? You get a system where every new account, task, or contact doesn’t get stuck in email limbo. For companies scaling past 50 employees, this isn’t “nice to have” – it’s how you avoid becoming a chaotic mess.
What This Combo Actually Does For You
Kills Bottlenecks Before They Kill Your Momentum
Imagine your sales team closes a deal with a new enterprise client. Normally, someone would email legal, CC finance, then wait three days for replies. With ApproveThis+Spotler:
1. The new account gets created in Spotler
2. ApproveThis auto-triggers a tailored approval workflow
3. Legal gets an email they can approve/reject in one click
4. Approved? Spotler auto-updates the account status
5. Denied? Sales gets notified to fix issues immediately
Real example: A mid-sized cybersecurity firm used this setup to cut contract approval time from 72 hours to 4.5 hours. No magic – just removing the “where’s that approval?” Slack messages.
You Actually Know What’s Happening (For Once)
Approval tracking in spreadsheets is like herding cats. ApproveThis gives every request a centralized paper trail – who approved what, when, and why. Connect that to Spotler, and suddenly:
- Sales managers see approval statuses directly in CRM account records
- Finance can audit approved contracts without asking for screenshots
- Clients get updates automatically when their project clears internal reviews
Bonus: Approvers don’t need Spotler licenses. Useful when dealing with external partners who shouldn’t have full CRM access.
Use Cases That Don’t Put People to Sleep
1. New Account Vetting That Doesn’t Annoy Everyone
The Problem: Sales reps create accounts for unvetted leads, clogging the pipeline with junk.
The Fix: Auto-send new Spotler accounts for manager approval before they’re visible in reports.
Who Cares: Marketing agencies working with third-party vendors. Approve new partner accounts with compliance checks baked into the workflow. Denied requests automatically trigger Spotler cleanup tasks.
2. Task Approvals That Don’t Require 17 Emails
The Problem: New client tasks get created in Spotler, but nobody knows who should action them.
The Fix: Auto-generate ApproveThis requests with task details, assign to team leads based on workload.
Who Cares: SaaS companies managing feature requests. Product leads approve priority tasks; approved items auto-update Spotler with deadlines. Denied requests get routed back to sales for client renegotiation.
3. Keeping CRM Contacts From Turning Into a Graveyard
The Problem: Sales adds every LinkedIn connection to Spotler, creating bloated contact lists.
The Fix: New contacts trigger approval workflows requiring marketing/sales alignment before syncing.
Who Cares: Manufacturing companies dealing with distributor networks. Regional managers approve new distributor contacts; approved entries auto-enrich with Spotler tags for territory management.
Setting This Up Without Losing Your Mind
If you can set up an out-of-office email, you can handle this:
Step 1: Get ApproveThis (14-day trial, no CC required)
Step 2: In Zapier, connect Spotler and ApproveThis
Step 3: Pick a trigger (e.g., “New Account in Spotler”)
Step 4: Set action to “Create Approval Request” in ApproveThis
Step 5: Test with a real account – does the approval email show up?
Step 6: Activate and stop micromanaging
Pro Tip: Use ApproveThis’ calculated fields to auto-approve small account requests under $5k, but require CFO sign-off above that. Saves 40% of approval volume immediately.
Why Different Teams Will Actually Use This
Sales Teams
They care about: Not having deals stuck in legal review
What changes: Approved contracts auto-update Spotler opportunities to “Closed-Won”. Denials include comments explaining why, so reps can fix issues instead of guessing.
Finance Teams
They care about: Audit trails for compliance
What changes: Every approved request in ApproveThis logs who approved budget allocations. Connect to Spotler reports to show real-time approved vs. actual spend.
Operations Teams
They care about: Not being human routers
What changes: New Spotler tasks auto-assign approval workflows based on department. Vacation delegation means no approvals expire because someone’s at a conference.
The Part Where We Tell You What to Do Next
If you’re still handling approvals through email chains or – shudder – printed forms, you’re leaving speed and accountability on the table. The ApproveThis + Spotler combo isn’t some “digital transformation” buzzword – it’s a practical way to keep growing without process debt killing your momentum.
Try This:
1. Start an ApproveThis trial
2. Bookmark the Spotler CRM docs for reference
3. Build one Zap this week – start with new account approvals
4. Next week, add another workflow (tasks, contacts, etc.)
Or, if you’d rather see exactly how this works with your current setup, schedule a 15-minute demo. We’ll show you how other teams in your industry automated their worst approval bottlenecks.
Integrate with Spotler CRM Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Spotler CRM
Suggested workflows (and their Zapier components) for Spotler CRM
Create approval requests for new accounts
When a new or updated account is detected in Spotler CRM, this automation creates an approval request in ApproveThis for further review. It ensures that new account entries are verified before being fully integrated into your system. *Note: Ensure necessary approval criteria are configured in ApproveThis.*
Zapier Components

Trigger
New/Updated Account
Triggers on a new or updated account
Action
Create Request
Creates a new request, probably with input from previous steps.
Create contacts for new approval requests
When an approval request is initiated in ApproveThis, this automation creates a new contact in Spotler CRM automatically. It streamlines the process of updating your CRM with contacts that have been approved. *Note: Validate that contact fields are mapped correctly.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a contact.
Create approval requests for new tasks
When a new task appears in Spotler CRM, this integration sends an approval request through ApproveThis to verify and assign the task appropriately. It reduces manual oversight and accelerates task validation. *Note: Adjust approval workflow rules in ApproveThis as needed.*
Zapier Components

Trigger
New Task
Triggers on a new task.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update dropdown lists for completed approvals
When an approval request is finalized in ApproveThis, this automation updates a lookup table in Spotler CRM with the latest approval status. It helps keep your dropdown selections current without manual intervention. *Note: Confirm that the lookup table is properly configured in Spotler CRM.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Dropdown List
Appends Dropdown list items
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