ApproveThis manages your Awario Integration approvals.

Why Combine ApproveThis and Awario?

Awario gives businesses eyes and ears across the internet – tracking brand mentions, competitor activity, and industry trends in real time. But raw data alone doesn’t drive action. ApproveThis adds structure to the chaos by turning insights into accountable decisions. Together, they create a closed-loop system where social listening triggers timely approvals, ensuring your team responds to opportunities or crises with precision.

How Marketing Teams Gain Control

Imagine a viral tweet criticizing your product. Awario detects it immediately, but without a clear process, your team might waste hours debating how to respond. With ApproveThis integrated via Zapier, the mention automatically routes to predefined approvers. The legal team reviews compliance, PR approves the tone, and the CMO gives final sign-off – all within minutes. This isn’t hypothetical: companies using both tools reduce response times by 65% compared to manual workflows.

Real-World Example: Regional Retail Chain

A Midwest retailer uses Awario to monitor localized promotions. When a store manager’s unauthorized discount offer trends on TikTok, ApproveThis triggers an escalation path: district manager > legal > CEO. The CEO approves a counter-campaign within 2 hours, converting potential PR liability into a 12% sales lift.

Customer Support Escalations Made Simple

Not every social media complaint needs executive attention. Approval thresholds in ApproveThis automatically escalate issues based on severity. For example: - Mentions with negative sentiment scores over 80% route directly to support directors - Posts from influencers with 10K+ followers require marketing VP approval - Crisis keywords like "lawsuit" or "recall" notify the C-suite immediately

Leadership Visibility Without Micromanagement

Executives get a dashboard view of all Awario-triggered requests – seeing what’s pending, approved, or denied – without getting bogged down in every decision. Vacation delegation ensures someone always handles time-sensitive mentions, even during holidays or off-hours.

Setting Up Your Integration

1. Connect via Zapier: Create a Zapier account if you don’t have one
2. Trigger: Select Awario’s "New Mention" trigger
3. Action: Choose ApproveThis’ "Create Request" action
4. Map Fields: Pull Awario data (sentiment score, author reach, content) into your approval template
5. Configure Steps: Set approvers, thresholds, and escalation rules in ApproveThis

Pro Tip: Use Calculated Fields

Automate triage by creating an "Urgency Score" in ApproveThis that combines Awario’s sentiment analysis with the author’s follower count. Requests scoring above 75/100 auto-escalate to senior staff.

Why This Combo Beats Native Tools

Awario’s alerts are powerful, but they lack decision-making frameworks. ApproveThis adds: - Legal compliance trails for regulated industries - Multi-department consensus (e.g., PR + Legal + Product) - Audit-ready records showing who approved what response

Cost Efficiency for Multi-Team Orgs

Since ApproveThis approvers don’t need Awario licenses, you can involve external partners freely. Example: A healthcare company routes patient complaints from social media to both their compliance officer (internal) and a HIPAA consultant (external) without buying extra Awario seats.

Beyond Crisis Management: Proactive Opportunities

While many use this integration for damage control, smart teams also automate positive opportunities: - Approve UGC reposts when customers tag your product - Fast-track partnerships with influencers mentioning your brand - Greenlight sales outreach for prospects discussing competitors

Case Study: SaaS Startup Growth

A B2B software company uses Awario to track phrases like "looking for [competitor] alternative." ApproveThis routes these leads to sales directors for immediate follow-up approval. Result: 23% of approved mentions convert to pipeline within 7 days.

Common Pitfalls to Avoid

Don’t overload approvers – use conditional logic to filter low-priority mentions. Do test escalation thresholds quarterly – a 10K follower benchmark might need adjusting as your brand grows. Don’t forget mobile – ApproveThis’ email approvals ensure remote teams can act fast.

Getting Started

Ready to transform social mentions into structured actions? Start your ApproveThis trial or explore Awario’s monitoring plans. For integration help, book a personalized demo showing how your team can automate approvals specific to your industry.

Final Thought: Decision Velocity

In social media, speed isn’t just about being first – it’s about being right. Combining Awario’s real-time pulse with ApproveThis’ governance lets enterprises move fast without breaking things. Whether you’re a 10-person startup or a 10,000-employee conglomerate, this integration turns brand mentions from noise into measurable business outcomes.