ApproveThis manages your Mention Integration approvals.

Why These Two Apps Should Be Best Friends

Let's cut to the chase: Approval processes are like that one coworker who always asks for "just one more tweak" before signing off. Meanwhile, brand mentions online move at the speed of a viral TikTok dance. Combine ApproveThis (the approval ninja) with Mention (the brand surveillance copilot) via Zapier, and you've got a system where urgent decisions actually keep up with real-time internet chatter.

What Each Brings to the Table

ApproveThis handles the boring-but-critical stuff: routing requests to the right people, chasing down signatures, and making sure Karen from legal doesn't ghost your contract approval. Key features like email-based approvals and vacation delegation mean stuff gets done even when your team's scattered across time zones.

Mention acts as your brand's digital watchdog, sniffing out every tweet, blog post, or obscure forum thread where your company gets named. It's like having a 24/7 intern who never sleeps – except it actually works.

The Good Stuff That Happens When They Work Together

Connect these two through Zapier, and you turn brand monitoring from a reporting tool into an action engine. Every mention becomes a trigger for actual decisions – no more letting critical alerts die in someone's inbox.

Real-World Scenarios That Won't Make You Snooze

1. Crisis Management That Doesn't Require Panic Rooms

PR agencies live for this combo. When Mention detects a trending negative review, Zapier automatically creates an ApproveThis request for the crisis comms plan. The legal team gets it in their approval queue before the CEO finishes their "WTF?!" Slack message.

Why it matters: Reduces response time from "days of internal emails" to "hours with audit trails."

2. Influencer Campaigns That Don't Require Mind Reading

E-commerce teams use this to approve influencer content fast. Mention tracks UGC with branded hashtags, triggers approval requests in ApproveThis, and marketing leads can greenlight reposts directly from their phones. No more "Sorry, we missed your DM!" moments.

Bonus: Approval thresholds auto-approve micro-influencer posts under $500, saving time for bigger deals.

3. Compliance Teams Finally Keeping Up

Financial services companies monitor forums for compliance risks. When Mention spots "how to hack [your app]" discussions, ApproveThis routes escalation requests to security leads with all context attached. Legal gets CC'd automatically if the thread gains traction.

Key feature: Calculated fields in ApproveThis automatically prioritize alerts based on mention volume and sentiment scores pulled from Mention.

Setting This Up Without Losing Your Mind

Zapier's the glue here. You'll create "Zaps" that either:

• Trigger: New mention in Mention -> Action: Create approval request in ApproveThis
• Trigger: Approval decision in ApproveThis -> Action: Create monitoring alert in Mention

Step-by-step for the most useful integration (New Mention -> Approval Request):

1. In Zapier, choose Mention as trigger app -> "New Mention" event
2. Connect your Mention account (takes 2 minutes)
3. Set filters – maybe only mentions with >100 engagements or negative sentiment
4. Add ApproveThis as action app -> "Create Request"
5. Map Mention data (URL, content snippet) to ApproveThis request fields
6. Test with a real mention – check that approvals route correctly

Pro tip: Use ApproveThis' approval groups to require consensus between PR, legal, and execs for high-risk mentions.

Who Actually Benefits From This Wizardry

Marketing Teams: From Reactive to (Actually) Proactive

No more manual spreadsheets tracking which user-generated content got approved. When Mention spots a TikTok review, ApproveThis automatically pings the social lead and logs the decision. Plus, vacation delegation means campaigns don't stall because someone's at Burning Man.

Customer Support: Escalations That Don't Require Telepathy

Support teams monitoring forums can trigger approval requests for issuing refunds/credits when Mention detects rage-post trends. Approval thresholds auto-approve small amounts, while big cases get fast-tracked with all context attached.

Legal/Compliance: Audit Trails That Don't Suck

Every risky mention gets a paper trail – who approved the response, when, and with what rationale. ApproveThis' real-time dashboard shows pending legal reviews, while Mention monitors how resolved issues play out publicly.

The Quiet Advantages You Might Not See Coming

No license headaches: External partners (like PR firms) can approve requests via email without needing Mention logins. Your sales ops team can approve contract-related mentions without getting access to the full monitoring tool.

Sentiment meets spend: Combine Mention's sentiment analysis with ApproveThis' calculated fields to auto-approve responses for minor issues, while flagging firestorms for exec review.

Common "Yeah, But..." Moments Addressed

"Won't this create more approval noise?"
Use Mention's advanced filters and ApproveThis' conditional logic. Only route mentions that hit certain engagement/sentiment thresholds, or auto-archive trivial stuff.

"Our approvers hate new tech."
They'll never know it's there. Approvals happen via email or existing chat tools. The magic happens behind the scenes.

How to Not Screw This Up

Do:
- Start with one high-impact use case (crisis mentions, influencer approvals)
- Use ApproveThis' calculated fields to prioritize urgent requests
- Set up Mention alerts for post-approval monitoring (did the decision stick?)

Don't:
- Auto-approve every mention (defeats the purpose)
- Forget to test sentiment analysis thresholds (avoid false positives)
- Leave Zapier connections unmonitored (check logs monthly)

Ready to Stop Playing Tag With Approvals?

This isn't about adding more tools – it's about making the ones you (kinda) already use actually talk to each other. The combo works whether you're a 100-person SaaS company tired of spreadsheet approvals or a 5,000-employee retailer needing to coordinate across regions.

Best part? You can try it without rearranging your whole stack. ApproveThis offers a free trial, and Mention has tiered plans that won't require CFO approval to test.

Book a 15-minute demo to see how approval workflows could work with your current Mention setup. Or go rogue and connect the apps yourself – we won't tell your IT department.