
ApproveThis manages your InsertChat Integration approvals.
April 17, 2025
Integration Category: Ai Tools
Why Bother Connecting These Two?
Let's cut through the noise: approval processes suck when you're using five different tools that don't talk to each other. ApproveThis handles the decision-making bureaucracy. InsertChat manages your AI chatbots and customer conversations. Connect them through Zapier, and you've got a system where approvals actually keep pace with your operations instead of slowing them down.
What This Combo Actually Fixes
Most companies using InsertChat hit the same wall - you build a slick new chatbot, then wait three days for legal/compliance/finance to approve it. Meanwhile, your customer support team's getting roasted because the "coming soon" chatbot isn't live. With ApproveThis baked into InsertChat's workflows via Zapier:
- Chatbot launches get approved in hours, not days
- Compliance teams see exactly what they're approving (no more guessing games)
- Sales gets notified in chat when deals are approved
Real Teams Using This Right Now
Customer Support Teams
Here's how it plays out: Your support lead creates a new chatbot in InsertChat to handle refund requests. The moment they hit "save," ApproveThis pings the finance manager via email. Finance approves directly from their inbox because they don't need an InsertChat license to review the request. Chatbot goes live 47 minutes later instead of next week.
Compliance Departments
Every new training module in InsertChat needs legal sign-off. Instead of emailing PDFs that get lost, ApproveThis attaches the actual training content to the approval request. Lawyers click through the material, reject it with comments if needed, and everyone sleeps better at night.
Sales Operations
When a sales rep finalizes a custom proposal in InsertChat's chat interface, ApproveThis automatically routes it to their director. Once approved, InsertChat pushes the finalized terms to the client's chat session. No more "let me check with my manager" delays during negotiations.
The Nuts and Bolts Setup
We're talking 15 minutes if you've used Zapier before. Create a Zap that triggers when specific events happen in InsertChat (new chatbot, training module, chat session). Map the relevant data to ApproveThis fields - chatbot script previews, training content excerpts, deal amounts. Set who needs to approve what, and whether it's sequential (legal then finance) or parallel (both at once). Done.
Pro tip: Use ApproveThis' calculated fields to auto-flag requests over $10k for extra scrutiny. Or set up vacation delegates so approvals don't stall when someone's OOO.
Why This Isn't Just Another Integration
Most approval tools make external collaborators jump through hoops. ApproveThis approvers only need email - no new logins, no InsertChat licenses required. This matters when you're dealing with:
- External clients approving project scope changes
- Contract lawyers reviewing chatbot scripts
- Execs who refuse to learn new software
Specific Use Cases That Don't Suck
1. Chatbot Launch Approvals
Marketing team builds a new lead gen chatbot in InsertChat. Instead of Slack-bombing the CMO, ApproveThis routes the chatbot script + proposed answers to stakeholders. Legal checks for compliance, marketing director approves the tone. Goes live same day.
2. Training Module Validations
HR uploads new compliance training in InsertChat. ApproveThis requires sign-off from both the HR director and department heads. Comments get logged directly in the approval thread, no more 12-email chains about wording changes.
3. High-Stakes Deal Signoffs
Sales negotiates a custom contract via InsertChat. When they hit predetermined terms (discounts over 15%, extended SLAs), ApproveThis forces VP approval. Once given, InsertChat automatically updates the client's chat with finalized terms.
The Quietly Powerful Features You'll Use
Beyond basic approvals, this combo handles:
Automatic Escalations: If InsertChat detects 5+ complaints about a chatbot response, ApproveThis can trigger an emergency re-approval workflow.
Approval Audits: Every chat session approval is logged with timestamps and comments. Useful for compliance reviews or just CYA moments.
Cross-Team Routing: Chatbot change requests from engineering go to DevOps. Marketing copy edits go to MarCom. All handled through conditional logic in ApproveThis.
Who Actually Benefits Here?
Mid-market companies (50-500 employees): You're big enough to need process, but small enough that manual approvals kill velocity. This scales without adding headcount.
Industries with compliance needs: Healthcare, finance, legal - anywhere approvals require documentation. The audit trail is built-in.
Teams using InsertChat for critical workflows: If your chatbots handle sales, support, or internal comms, uncontrolled changes risk real damage.
How to Not Screw This Up
- Do: Map InsertChat's custom fields to ApproveThis' calculated fields for auto-approvals under certain thresholds
- Don't: Let every chatbot edit trigger an approval - use InsertChat's version control for minor changes
- Do: Set up parallel approvals for multi-department signoffs
- Don't: Forget to configure vacation delegates - approvals rotting in an absent approver's inbox defeats the purpose
Getting Started
1. Create a Zapier account if you don't have one
2. Connect InsertChat and ApproveThis as Zapier apps
3. Pick your trigger (new chatbot, chat session, etc.)
4. Map key data points to ApproveThis fields
5. Set approval rules (who, sequence, thresholds)
6. Test with a low-risk workflow first
For teams handling over 50 approvals/month, use ApproveThis' approval thresholds to auto-approve routine requests. Saves everyone's time for the exceptions that actually need human eyes.
Bottom Line
InsertChat's AI chatbots shouldn't be held hostage by slow approvals. ApproveThis cuts the red tape without sacrificing control. Either you're manually herding approval cats through email, or you set up this integration and actually focus on work that matters.
Get started with ApproveThis (free for up to 100 approvals/month) or book a custom demo to see how it works with your InsertChat setup.
Integrate with InsertChat Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for InsertChat
Suggested workflows (and their Zapier components) for InsertChat
Create approval for new AI chatbots from InsertChat
When a new AI chatbot is created in InsertChat, an approval request is automatically generated in ApproveThis to validate its launch. This integration ensures quality control before chatbots go live. *Note: Ensure proper field mappings between InsertChat and ApproveThis.*
Zapier Components

Trigger
New AI Chatbot
Triggers when a new AI chatbot is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send chat messages for approved requests from ApproveThis
When a request is approved or denied in ApproveThis, a notification message is pushed into an existing chat session in InsertChat. This automation keeps teams informed of approval decisions in real time. *Note: Verify chat session identifiers are correctly configured.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Push a New Message Into an Existing Chat Session
Pushes a new message into an existing chat session in InsertChat.
Create approval for new chat sessions in InsertChat
When a new chat session starts in InsertChat, an approval request is triggered in ApproveThis to ensure compliance and quality standards are met. This automation helps manage sessions before proceeding with follow-ups. *Note: Confirm the approval workflow details prior to activation.*
Zapier Components

Trigger
New Chat Session
Triggers when a new chat session is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval for new training containers in InsertChat
When a new training container is created in InsertChat, an approval request is automatically initiated in ApproveThis to review training content quality. This integration minimizes manual oversight and speeds up training validations. *Note: Adjust field mappings to suit your training workflow.*
Zapier Components

Trigger
New Training Container
Triggers when a new training container is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create leads for new approval requests from ApproveThis
When a new approval request workflow is initiated in ApproveThis, a fresh lead is created in InsertChat to capture potential opportunities. This integration links approval processes with lead generation efforts seamlessly. *Note: Ensure data fields between approval and lead details are accurately aligned.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create a New Lead
Creates a new lead in InsertChat.
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