ApproveThis manages your Brafton Integration approvals.

When Content Meets Approval Muscle

Let’s get real – content marketing teams aren’t exactly starving for tools. What they’re missing is time. Between chasing down stakeholders for approvals and untangling version control nightmares, actual creative work gets buried under process sludge. That’s where pairing Brafton’s content engine with ApproveThis’ approval automation changes the game.

Think of it like giving your content ops team superpowers: Brafton handles the heavy lifting of campaign management and content production, while ApproveThis automatically routes every piece of work to the right people at the right time. No more Slack pings, forwarded emails, or "I thought you were handling that" moments.

Why This Combo Works (When Other Tools Don’t)

Most approval tools treat every request the same. ApproveThis doesn’t. With features like calculated fields and approval thresholds, you can set rules like:

• Auto-approve blog edits under $200
• Route campaign briefs to legal only if they mention specific trademarks
• Escalate overdue approvals to department heads after 24hrs

Meanwhile, Brafton keeps all your content assets and team comments in one place. The Zapier integration becomes your bridge between planning and permission – no manual handoffs required.

Real-World Uses That Actually Matter

For Marketing Teams: Kill Campaign Bottlenecks

When someone updates a campaign in Brafton, ApproveThis can:

• Auto-route budget increases to finance
• Send revised copy to compliance teams
• Trigger design approvals based on asset type

Agency example: Social Chain Media cut their campaign launch time by 40% by auto-routing Brafton campaign updates to client stakeholders via ApproveThis. Best part? Clients only needed email access – no new software logins.

For Content Operations: Stop Micromanaging Creatives

The “Created/Updated Content” trigger is gold for teams drowning in drafts:

1. Writer finishes article in Brafton
2. Zapier pings ApproveThis
3. Approval request hits editors’ inboxes
4. Editors approve/reject via email
5. Approved pieces auto-publish; rejected ones route back with comments

Bonus: Use approval thresholds to auto-greenlight updates from senior writers while flagging junior team members’ work for review.

For Project Managers: Actually Hit Deadlines

Production timelines live or die by timely approvals. Connect Brafton’s production updates to ApproveThis’ escalation rules:

- If video script approval lags, auto-alert the creative director
- When client feedback misses cutoff times, reassign to backup approvers
- Approve minor revisions instantly while flagging scope changes

Setup That Doesn’t Require a PhD

Here’s how to connect Brafton to ApproveThis in under 15 minutes:

1. Create a Zapier account (free tier works)
2. Choose your Brafton trigger (new comment, campaign update, etc.)
3. Select ApproveThis as the action app
4. Map Brafton fields to ApproveThis’ request form
5. Test with a real content update

Pro tip: Use ApproveThis’ calculated fields to auto-prioritize requests based on Brafton data – like flagging high-budget campaigns for CMO review.

Why Your Finance Team Will Care

Approval tools often get written off as “departmental” software. But when Brafton workflows connect to ApproveThis’ audit trails:

- Every content spend decision is documented
- Budget approvals sync directly to your accounting software
- Multi-tier approvals prevent rogue spending
- Real-time reports show where bottlenecks cost money

The Hidden Perk Nobody Talks About

Most companies use Brafton with external clients or agencies. With ApproveThis:

Clients don’t need Brafton logins to approve work.
They get email links to review/approve – no new software to learn. Plus, you control exactly what they can approve versus what routes internally first.

When to Use This Combo (And When Not To)

This integration shines for:
- Teams managing 50+ content pieces/month
- Companies with strict compliance/legal review needs
- Agencies handling multiple client approval processes

It’s overkill if:
- You’re a solo creator without stakeholders
- Your entire team shares one email inbox
- “Approval process” means CC’ing your mom

Beyond the Basics: Pro Features Worth Exploring

Once you’ve nailed the core integration, try:

Vacation Delegation: Auto-reassign approvals when approvers are OOO
Conditional Routing: Send controversial comments to legal, others to team leads
Thresholds: Auto-approve minor content edits under 2% budget impact

Bottom Line: This Isn’t Just Another Integration

Pairing Brafton with ApproveThis via Zapier isn’t about adding more tools – it’s about finally making your existing stack work the way your team actually needs. Less herding cats, more creating (and approving) killer content.

Ready to stop being your team’s approval secretary? Get started with ApproveThis or book a personalized demo to see how it plays with your Brafton workflows.