ApproveThis manages your Dot.vu approvals.

Why These Two Tools? Let’s Cut to the Chase

Dot.vu makes interactive content – quizzes, surveys, videos – that actually engages people. ApproveThis makes sure your legal team doesn’t lose their minds reviewing every single piece of it. Together? They’re the unglamorous but essential backbone of getting creative work out the door without drowning in Slack threads.

Here’s the thing: Marketing teams live in tools like Dot.vu. Legal, finance, and operations live in spreadsheets and email chains. The disconnect creates bottlenecks – campaigns get delayed, someone approves the wrong version, and suddenly you’re explaining to the CEO why the quiz about “Which Office Character Are You?” accidentally included that meme from HR.

ApproveThis plugs into Dot.vu via Zapier to automate the grunt work. When a new piece of content is ready for review in Dot.vu, it kicks off a structured approval chain in ApproveThis. No more chasing down VPs in parking lots for signatures.

What This Actually Fixes (Besides Your Sanity)

For Marketing Teams: Dot.vu’s interactive content is great for lead gen…until legal needs to vet every GDPR checkbox. ApproveThis lets you set up automatic legal reviews before that quiz goes live, with a clear audit trail if compliance comes knocking.

For Operations: Custom approval thresholds mean a $500 vendor request from the Dot.vu team gets auto-approved, while anything over $5k pings the CFO. No more surprise budget overruns because someone ‘forgot’ the process.

Biggest Win? Approvers don’t need a Dot.vu license. Send that compliance checklist to your external legal counsel via email – they click ‘Approve,’ it syncs back, and you’re done. No more paying for seats just so someone can rubber-stamp a PDF.

Real-World Use Cases That Don’t Suck

1. Killing the “Approval Black Hole” for Campaigns

A fitness app uses Dot.vu to build a “Find Your Perfect Workout” quiz. Their marketing team needs compliance approval on health disclaimers, plus a finance sign-off if the prize budget exceeds $1k.

How it works: Dot.vu triggers an ApproveThis workflow the moment the quiz is finalized. Compliance gets 24 hours to review. If they reject it, the creator gets specific feedback in ApproveThis, not a vague “Fix slide 3” email. Finance only gets involved if the prize field hits $1k. All approvals happen in email or a centralized dashboard – no switching tools.

2. HR Training Modules That Don’t Take 6 Months to Launch

A retail chain uses Dot.vu for interactive training videos. Each module needs sign-off from department heads, legal, and the VP of HR. Previously, this meant 12+ email threads and at least one version where the “Diversity & Inclusion” video accidentally used the 2017 handbook.

How it works: Submit the video in Dot.vu → ApproveThis routes it sequentially: department head first (to check accuracy), then legal (compliance), then HR (final sign-off). If the legal reviewer is OOO, their delegate gets auto-assigned. Every change is tracked, so when Legal asks, “Who approved this section on Page 2?” you have receipts.

3. Sales Proposals That Close Faster

A SaaS company uses Dot.vu for personalized demo videos. Sales reps can’t send proposals without manager approval if discounts exceed 15%. Problem? Reps would “forget” to ask until the last minute, delaying deals.

How it works: When a rep adds a 20% discount in their Dot.vu proposal, ApproveThis automatically notifies their manager. The manager reviews in ApproveThis (even on mobile), approves/denies, and the rep gets instant feedback. No more “Waiting on Finance” pipeline stalls.

Setting This Up Without Hiring a Zapier Expert

Step 1: Connect Dot.vu + ApproveThis in Zapier. This takes 2 minutes if you’ve used Zapier before. If not, it’s like setting up a Twitter account but slightly less depressing.

Step 2: Pick your Dot.vu trigger. Usually, it’s when a new piece of content is marked “Ready for Review” or hits a specific milestone (e.g., budget field over $5k).

Step 3: Map the important stuff from Dot.vu into ApproveThis. This could be the content title, budget, due date, or a link to preview the asset. Pro tip: Use ApproveThis’s calculated fields to auto-flag high-risk requests (e.g., “If Budget > $10k, require CFO approval”).

Step 4: Test it with a real request. Send a $1k Dot.vu project through – does it route to the right person? Good. Now try a $10k one – does it escalate? Even better.

Features You’ll Actually Use (No Fluff)

Email Approvals: Approvers don’t need to log into yet another tool. They can approve/reject directly from Gmail. If they ignore it, ApproveThis sends reminders that escalate to their manager after 48 hours. Petty? Maybe. Effective? Absolutely.

Vacation Delegation: Legal lead on PTO? ApproveThis auto-reassigns their pending requests to a delegate. No more “Sorry, I was offline” excuses holding up launches.

Conditional Logic: If the Dot.vu project is tagged “High Risk,” add an extra compliance step. If it’s under $500, skip straight to the final approver. Set it once and stop micromanaging every request.

Why This Beats “Just Using Email” or Buying Some Fancy AI Tool

Email chains get lost. Spreadsheets get edited by accident. Fancy AI tools promise the world but require a PhD to configure. This integration is boringly reliable: Dot.vu handles the creative, ApproveThis handles the bureaucracy, and Zapier makes them talk without IT getting involved.

Plus, ApproveThis scales as you grow. Start with simple 1-step approvals for blog posts. Later, add multi-tier workflows for global campaigns needing regional legal reviews. No need to switch platforms when compliance gets complicated.

Bottom Line: This Isn’t Sexy, But Neither Are Payroll Systems

You didn’t get into marketing or operations to babysit approval processes. Automate the drudgery so your team can focus on the work that matters – creating content that actually drives results.

Ready to stop herding cats? Sign up for ApproveThis, connect your Dot.vu account via Zapier, and set up your first workflow in under an hour. Or, if you’re the skeptical type, book a demo and we’ll show you how to shave 8 hours off your next campaign launch.