ApproveThis manages your UpContent approvals.

When Content Curation Meets Approval Automation

Let’s be real – content marketing teams aren’t exactly starving for more work. Between chasing down subject matter experts for input and waiting days for legal sign-off, half your week disappears before anything gets published. That’s where combining UpContent’s curation muscle with ApproveThis’ approval automation changes the game.

UpContent helps you find third-party content that actually resonates with your audience. ApproveThis makes sure that content gets reviewed, approved, and out the door without six rounds of “Did you see my email?” Together through Zapier, they handle the grunt work so your team can focus on strategy instead of chasing approvals.

Why This Combo Works for Mid-Sized Companies

If you’re managing 50-5,000 employees across multiple departments, you need tools that play nice with each other. UpContent surfaces the right articles, while ApproveThis ensures compliance and speeds up decision-making – especially when dealing with:

• Marketing teams approving curated content for social/media campaigns
• Legal/Compliance reviewing third-party articles for risk

The kicker? Approvers in ApproveThis don’t need UpContent licenses. Perfect for getting quick sign-offs from external partners or execs who shouldn’t be billed as full users.

Two Workflows That Actually Matter

1. Auto-Create Approval Requests for New Content

Zap: When UpContent adds an article → Create ApproveThis request

Marketing agencies love this one. Every time your team finds a new industry report or trending article in UpContent, ApproveThis automatically routes it to:

• Legal for compliance checks
• Subject matter experts for accuracy review
• Social media managers for scheduling approval

Bonus: Use ApproveThis’ approval thresholds to auto-approve articles under $0 licensing fees, or escalate high-cost content to department heads.

2. Turn Approval Requests Into Curated Content

Zap: New ApproveThis request → Add to UpContent collection

Ideal for compliance teams auditing third-party content. Every denied approval request gets logged in UpContent as a “Do Not Use” reference. Approved pieces get tagged for future campaigns. Pro tip: Use ApproveThis’ calculated fields to auto-score content risk levels before curation.

Where This Gets Real for Different Teams

Marketing: No More Approval Black Holes

Your social media coordinator finds a perfect industry commentary in UpContent. Instead of Slack-pinging three VPs and waiting days, ApproveThis routes it through parallel approvals:

1. Legal checks for compliance red flags
2. Product team verifies technical accuracy
3. CMO gives final green light

All while the original requester tracks progress in real-time dashboards. If someone’s OOO, vacation delegation auto-reassigns their approvals.

Compliance: Audit Trails That Don’t Suck

Every UpContent article added to your “Approved for Q3” collection automatically generates an ApproveThis audit trail showing:

- Who reviewed it
- When they approved
- Any comments or conditions added

No more spreadsheets. No more “I thought Bob approved that.”

Operations: Cut the Process Junk

Your IT team shouldn’t care about content approvals – until someone uploads a risky article. With conditional workflows:

- High-risk domains trigger extra security reviews
- Articles mentioning competitors require exec sign-off
- Time-sensitive pieces bypass junior reviewers after 24 hrs

Setting This Up Without the Headache

1. Connect via Zapier – takes 8 minutes if you’ve used Zaps before
2. Pick your triggers:
  - UpContent’s “Article Added to Collection”
  - ApproveThis’ “New Request”
3. Map custom fields like content risk scores or approval tiers
4. Test with low-stakes content first

Pro move: Use ApproveThis’ approval groups to require consensus from all legal team members, but just one marketing approver.

The Quiet Advantage You’re Missing

Most approval tools make you choose between speed and control. This setup gives both:

- Speed: Auto-route content based on type/risk
- Control: Full audit trails + conditional escalations
- Scale: Handle 10x more content without adding staff

And because approvers only interact via email or ApproveThis’ dashboard, you’re not burning UpContent seats on occasional reviewers.

Who Should Steal This Setup?

- Marketing agencies managing 20+ client accounts
- SaaS companies requiring legal/compliance checks
- Any team where “content approval” is code for “week-long email chain”

Bottom Line

Approving curated content shouldn’t mean herding cats through Outlook. With UpContent finding the gems and ApproveThis handling the logistics through Zapier, your team can:

- Cut approval times from days to hours
- Eliminate “I didn’t see the email” excuses
- Prove compliance without manual reports

Get started with ApproveThis (takes 5 minutes), or book a demo to see how it plays with your UpContent workflow.