
ApproveThis manages your Sesamy Integration approvals.
April 17, 2025
Integration Category: Commerce
When Approval Management Meets Content Monetization
Let's cut to the chase: if your team's still manually approving every content deal, vendor contract, or user subscription through email chains and spreadsheets, you're leaving money and sanity on the table. ApproveThis and Sesamy through Zapier is like giving your ops team a jetpack while everyone else is stuck in traffic.
Sesamy helps you monetize content through paywalls and subscriptions. ApproveThis slaps structure on your approval chaos. Together? They create an airtight system where revenue opportunities get reviewed fast, approved smarter, and tracked without micromanagement. We're talking about turning what used to be 3-day approval marathons into 3-click processes that even your busiest execs can handle from their phones.
Why This Combo Works for Mid-Sized Companies
For teams managing 50-5000 employees, this integration solves three specific nightmares:
- Revenue leaks: Content deals stuck in approval limbo mean lost sales
- Compliance risks: Manual processes = missed vetting steps
- Team friction: Finance, legal, and content teams stepping on each other's toes
Here's the kicker: ApproveThis approvers don't need Sesamy logins. Your external partners or legal team can greenlight deals without getting access to your monetization platform. No more buying extra seats just for occasional approvals.
Real-World Use Cases That Actually Matter
1. Auto-Flag New Vendor Contracts for Legal Review
When a publisher using Sesamy signs a new content syndication partner:
- Sesamy triggers a Zapier workflow on new contract purchase
- ApproveThis creates an approval request with deal terms attached
- Legal team reviews via email or dashboard in < 2 clicks
Media companies we've worked with cut contract approval times from 72 hours to 4 hours. Their legal team stopped playing whack-a-mole with random contract PDFs in their inbox.
2. Instant User Access for Premium Subscribers
An e-learning platform combines Sesamy's paywalls with automated access approvals:
- User buys $5k/year enterprise training subscription on Sesamy
- ApproveThis pings IT to enable LMS access based on preset thresholds
- Auto-tagging in Sesamy shows "Pending IT Enablement" status
One SaaS client reduced customer onboarding from 5 days to 8 hours using this exact flow. Their support tickets about "Where's my access?" dropped by 68%.
3. Clean Up Your Vendor Management Mess
Here's how a retail company handles supplier approvals:
- New vendor signs up in Sesamy
- Procurement team gets ApproveThis alert with compliance checklist
- Auto-apply "Approved Vendor" tags in Sesamy post-signoff
Bonus perk: Vacation delegation in ApproveThis means no approvals get stuck when your category manager's hiking in the Rockies.
Setting This Up Without Losing Your Mind
If you can send a Slack message, you can set this up. Here's the 5-minute version:
- Connect Zapier to both ApproveThis and Sesamy
- Pick your trigger (new contract, user signup, etc.) in Sesamy
- Map key data points to ApproveThis fields (dollar amounts, vendor IDs)
- Set approval rules: Who needs to sign off? What thresholds auto-approve?
- Test with live data: Create a test vendor/subscription in Sesamy
Pro tip: Use ApproveThis' calculated fields to auto-flag contracts over $10k for extra scrutiny. Your finance team will send you thank-you memes.
Who Actually Benefits From This Integration?
Content Teams
Publishers using Sesamy's paywalls can:
- Auto-request approvals for sponsored content deals
- Escalate high-value partnership offers to CMO via approval thresholds
- Track all active deals in one dashboard instead of 14 spreadsheets
Finance Departments
Finally get control over recurring subscriptions and vendor payouts:
- Auto-route contracts over $X to senior staff
- Sync approved deals to QuickBooks via Zapier
- Audit trail shows who approved what - no more "I thought YOU checked it!"
Operations Managers
Stop being the human router between systems:
- Auto-tagging in Sesamy shows real-time approval status
- Get alerts when approvals stall past SLAs
- Generate reports showing approval bottlenecks
Why This Isn't Just Another Integration
Most approval tools treat every request the same. ApproveThis adds context Sesamy can't:
- Dynamic thresholds: Auto-approve small contracts but flag big spends
- Approval chains: Legal → Finance → CMO in sequence, not chaos
- Mobile-first: Approvers can reject shady deals while waiting for coffee
Meanwhile, Sesamy handles the heavy lifting of actually collecting payments and managing access. The combo is like having a tireless intern who never screws up the paperwork.
Common Objections (And Why They're Wrong)
"We already use [Some Legacy Tool] for approvals."
Cool. Does it integrate with your monetization stack without custom code? Can approvers use email instead of some clunky portal? Thought not.
"Our process is too complex."
Good news - complexity is ApproveThis' bread and butter. Nested approvals, conditional logic, escalation rules... It's all configurable without IT help.
"We don't have time to set this up."
The average Zapier integration takes 11 minutes. How many hours did your team waste last week chasing approvals?
How to Not Screw This Up
Avoid these rookie mistakes:
- Don't skip test runs - validate with real contracts/users first
- Don't forget approval SLAs - set auto-reminders in ApproveThis
- Do train approvers on email-based approvals - 90% adopt it in <2 days
One pro tip: Use Sesamy's webhooks to push real-time updates back into ApproveThis. Instant status syncs = no more "Which system has the truth?" debates.
Ready to Stop Being an Approval Bottleneck?
Here's the deal: You can either keep playing approval tag across six different tools, or you can set up a system that works while you sleep. ApproveThis + Sesamy via Zapier isn't magic - it's just smarter process design.
Start your free ApproveThis trial and connect it to Sesamy in under an hour. Or if you're the "show me first" type, book a 15-minute demo where we'll build a live approval flow for your exact use case.
Because life's too short for approval spreadsheets. And your CFO agrees.
Integrate with Sesamy Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Sesamy
Suggested workflows (and their Zapier components) for Sesamy
Create request for new vendor contract purchases
When a new contract purchase is recorded in Sesamy, an approval request is created in ApproveThis for further review. This integration streamlines verification processes and helps maintain compliance. *Note: Configure any necessary filters in ApproveThis.*
Zapier Components

Trigger
Contract Purchased
Triggers when a new checkout or purchase is completed for a certain vendor.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add user tag for new approval requests
When an approval request is initiated in ApproveThis, the user's record in Sesamy is updated with a tag to flag the pending approval. This integration improves status tracking across platforms and speeds up response times. *Note: Ensure tags are correctly configured in Sesamy.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add User Tag
Add user tag.
Create request for new user sign ups
When a new user signs up in Sesamy, an approval request is automatically generated in ApproveThis to vet the registration. This integration reduces manual checks and accelerates the onboarding process. *Note: Adjust approval criteria in ApproveThis as required.*
Zapier Components

Trigger
User Sign Up
Triggers when a new user signs up for a specific vendor.
Action
Create Request
Creates a new request, probably with input from previous steps.
Remove user tag after approval decision
After an approval decision is made in ApproveThis, the user record in Sesamy is updated by removing the pending tag. This automation keeps user statuses up-to-date and simplifies post-decision processes. *Note: Verify tag configurations in Sesamy before activating the integration.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Remove User Tag
Remove user tag.
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