How ApproveThis and Allswers Work Together to Automate Decisions and Feedback

Why Approval Workflows and Surveys Belong Together

Approval processes and customer/employee surveys often feel like separate worlds. One deals with internal decision-making, the other with external insights. But when you connect these workflows, you unlock a powerful cycle: faster approvals lead to quicker action on feedback, while survey data can trigger smarter approval decisions. This is where the Zapier-powered integration between ApproveThis and Allswers changes the game.

What Each Platform Does Best

ApproveThis specializes in replacing messy email chains and Slack approvals with structured workflows. Its secret weapon? Approvers don't need licenses for other tools in the process. When combined with Allswers – a survey platform built for operational impact rather than academic research – you create closed-loop systems where every decision or response automatically triggers the next action.

Three Business Problems This Integration Solves

1. Quality Control for Sensitive Feedback

A manufacturing company uses Allswers to collect supplier quality reports. Instead of letting these sit in a spreadsheet, ApproveThis automatically routes low-scoring surveys to procurement managers. Approval thresholds (like auto-escalating any score below 60%) ensure urgent issues get attention, while calculated fields prioritize based on shipment value.

2. Complaints That Trigger Real Action

Customer success teams using Allswers for NPS surveys can set up instant approval requests when detractors (score ≤6) mention specific issues. The workflow: Detractor response → Approval request for account manager → Auto-assign follow-up task in CRM. Since ApproveThis integrates with tools like Salesforce via Zapier, there’s no manual handoff.

3. Compliance-Driven Audits

Healthcare providers requiring patient satisfaction documentation use Allswers to collect responses. ApproveThis then routes these to compliance officers based on department-specific rules. If a survey mentions privacy concerns, vacation delegation ensures someone’s always available to approve audit requests within SLA.

Setting Up the Integration

1. Connect via Zapier: Create a Zapier account if you don’t have one (free tier works for testing).
2. Choose Your Trigger: Start with either "New Survey Response" in Allswers or "New Approval Request" in ApproveThis.
3. Map Critical Fields: For survey-driven approvals, attach response data to the approval request. For approval-triggered surveys, ensure contact info passes to Allswers.
4. Test with Real Data: Submit a test survey or approval to confirm the workflow moves as expected.

Team-Specific Benefits

HR Teams

Employee engagement surveys in Allswers can trigger approval workflows for:
- Manager training requests when scores dip in specific departments
- Budget approvals for team-building events after positive feedback
Approval groups ensure HRBP, finance, and department heads all review requests in order without license costs for Allswers.

Customer Success

CSAT surveys via Allswers automatically create:
- Discount approval requests for unhappy customers
- Escalation approvals when multiple users report the same bug
Using calculated fields, ApproveThis can prioritize requests based on account MRR pulled from your CRM.

Operations

Facility maintenance surveys (cleanliness, equipment issues) routed through ApproveThis to:
- Auto-approve small purchases under $500 via thresholds
- Escalate urgent safety concerns to multiple stakeholders
Real-time dashboards show approval rates per location, identifying process bottlenecks.

Advanced Features Worth Exploring

Conditional Approval Paths: If an Allswers survey indicates a high-value account, route approvals to senior leadership instead of standard managers.
Dynamic SLAs: Start approval deadlines based on survey submission dates – critical feedback gets faster turnaround.
Approval Analytics: Measure how survey-driven requests impact approval cycle times across departments.

Common Setup Mistakes to Avoid

- Not testing vacation delegation rules – ensure out-of-office approvers don’t stall survey-triggered requests
- Overcomplicating initial workflows – start with 1-2 approval steps, then add conditional logic
- Forgetting field mappings – approval requests need context from surveys to be actionable

When to Consider Custom Development

While Zapier handles most use cases, enterprises might need direct API connections for:
- Real-time approval status updates in Allswers dashboards
- Bulk approval of survey batches during quarterly reporting
- Advanced calculated fields combining survey scores with CRM data

Getting Started

This integration works best for companies already using surveys to drive operational decisions. If you’re just starting, focus on one high-impact workflow:
1. Identify a survey process needing faster follow-up
2. Map the current approval path for those responses
3. Build the Zapier flow with 2-3 critical data points
4. Train approvers on email-based decisions to minimize tool switching

Ready to turn survey insights into action? Sign up for ApproveThis and connect your Allswers account in under an hour. For complex use cases, request a demo to see conditional logic and approval thresholds in action.