ApproveThis manages your Benchmark Email Integration approvals.

When Approval Workflows Meet Email Marketing

Let’s be real – nobody wakes up excited to chase down email campaign approvals. But every marketing team knows the pain of waiting for legal to sign off on a promotion or watching sales leads rot in someone’s inbox. That’s where connecting ApproveThis and Benchmark Email through Zapier turns bureaucratic sludge into something that actually works.

ApproveThis cuts through approval bottlenecks like a chainsaw through butter. Benchmark Email handles the pretty newsletters and lead nurturing. Together? They make sure your campaigns move at the speed of business, not the speed of your slowest approver.

Why This Combo Works (Besides Saving Your Sanity)

Most companies use Benchmark for one thing – sending emails – and ApproveThis for another – getting shit approved. But when you connect them, you create guardrails that actually help marketing move faster:

• No more Frankenstein spreadsheets tracking which campaigns are approved
• Zero “Oops, forgot to CC legal” moments that delay launches
• Automatic list hygiene so unqualified leads don’t clog your pipelines

Best part? Approvers don’t need Benchmark licenses. Perfect for agencies handling client approvals or companies with tight SaaS budgets.

Real-World Use Cases That Don’t Suck

1. Vetting New Leads Before They Hit Your List

The problem: Sales teams adding unqualified contacts to nurture campaigns. Marketing ends up paying for dead leads.

The fix: Auto-create approval requests in ApproveThis whenever someone’s added to Benchmark. Sales ops managers get an email to approve/reject with one click. Approved? Contact stays. Denied? Gone in 60 seconds.

Who uses this:
- Healthcare companies complying with HIPAA
- Agencies managing multiple client lists
- Anyone tired of sales reps gaming their lead quotas

2. Killing Zombie Subscribers Automatically

The problem: Dead contacts tanking your email performance metrics.

The fix: When ApproveThis denies a renewal request (say, for an expired contract), Zapier automatically unsubscribes them in Benchmark. No manual cleanup, no accidental sends to former clients.

Who cares:
- Finance teams needing clean lists for compliance audits
- Subscription businesses with high churn rates
- Anyone who’s been yelled at by GDPR-compliance officers

3. Turning Clicks Into Immediate Action

The problem: Hot leads clicking your “Request Demo” link… then waiting days for a response.

The fix: When someone clicks a tracked link in your Benchmark email, ApproveThis kicks off an approval workflow. Sales managers get an email to assign the lead immediately. No more lead decay.

Who wins:
- SaaS companies with free trial conversions on the line
- Event teams managing limited-seat webinars
- Sales managers tired of reps cherry-picking leads

Features You’ll Actually Use (No Fluff)

ApproveThis isn’t just another approval tool. These features matter when connected to Benchmark:

Approval Thresholds That Make Sense

Auto-approve small discount requests (under 10%) but escalate bigger deals to execs. Stops $500K deals from getting stuck because someone’s at lunch.

Vacation Delegation That Doesn’t Require a PhD

Legal lead out? Approvals automatically reroute to their backup. No expired campaigns waiting on OOO replies.

Calculated Fields for Sane Decisions

Automatically calculate lead scores based on Benchmark engagement data. High score? Route to sales. Low? Send to nurture campaigns.

Setting This Up Without Losing Your Mind

If you can send a Slack message, you can connect these tools:

1. Create a Zapier account (free tier works)
2. Connect your Benchmark Email account
3. Connect ApproveThis (takes 2 minutes)
4. Pick a trigger (“New Contact Added” etc.)
5. Choose the ApproveThis action (“Create Request”)
6. Test with real data (not some fake “user123” crap)

Pro tip: Use ApproveThis’s calculated fields to pull Benchmark data like open rates or lead scores into approval requests. Helps approvers make actual informed decisions.

Who Actually Benefits From This?

Marketing Teams

Stop being the approval police. Set rules once in ApproveThis, then focus on creating campaigns that don’t suck. Auto-remove unsubscribes, get legal sign-offs faster, and prove ROI with cleaner analytics.

Sales Ops

No more “Why’s this lead in the system?” arguments. Qualified contacts get approved automatically. Tire-kickers get booted before cluttering your CRM.

Legal/Compliance

Review marketing campaigns in ApproveThis’s dashboard instead of digging through email threads. All comments/versions stay in one audit trail.

The Bottom Line (No MBA Jargon)

Connecting ApproveThis and Benchmark Email isn’t about automation porn. It’s about removing the crap that makes marketing and sales teams hate each other.

Approvals become background noise instead of all-hands emergencies. Email lists stay clean without manual bitch work. And somehow, you look like the office hero who “fixed” marketing ops.

Ready to stop herding cats? Register for ApproveThis or schedule a demo. We’ll even show you how to set up the first Zap while your coffee’s still hot.