ApproveThis manages your Kit Integration approvals.

When Approval Workflows Meet Email Marketing

Let's cut through the corporate jargon: combining ApproveThis with Kit through Zapier isn't about adding more tools to your stack. It's about finally making your approval processes stop bottlenecking your email campaigns. For teams managing lead magnets, paid newsletters, or content upgrades, this integration acts like a caffeine shot for your operational efficiency.

ApproveThis handles the bureaucratic heavy lifting – routing decisions, chasing down approvers, keeping audit trails. Kit does what it does best: converting subscribers into paying customers. Together, they create closed-loop automation where approvals trigger actions and subscriber behavior kicks off reviews. No more spreadsheet ping-pong or Slack threads that disappear into the void.

Why This Combo Works for Mid-Sized Teams

Companies between 50-5,000 employees hit a sweet spot here. You're big enough that "just CC me" doesn't scale anymore, but small enough that buying enterprise software feels like using a flamethrower to light a candle. This integration solves three specific headaches:

• Approval Black Holes: No more guessing whether that discount code request got approved before the campaign launch
• Context Switching: Keep marketing teams in Kit, finance teams in ApproveThis – no forced platform migrations

The kicker? Approvers only need ApproveThis access. External partners or execs don't need Kit licenses to greenlight campaigns. Saves money, reduces onboarding headaches.

Real Workflows for Actual Businesses

1. Content Upgrades That Don't Require Babysitting

Imagine a cybersecurity blog offering a "Dark Web Scan" lead magnet. Every subscriber needs legal approval before receiving sensitive data. With this integration:

1. Subscriber signs up via Kit form
2. Zapier triggers ApproveThis request to legal team
3. Upon approval, Kit automatically delivers the scan

Law firms using this setup reduced approval delays by 83%. Their compliance team lives in ApproveThis, marketers stay in Kit – no stepping on each other's toes.

2. Killing Campaign Bottlenecks

A niche publisher runs $10K/week in newsletter sponsorships. Their old process:

• Sales rep emails PDF proposal to "ads@..."
• Finance director searches inbox for "URGENT" tags
• Approval gets lost in Slack

New workflow:

1. Sponsor signs Kit purchase form
2. ApproveThis auto-routes to finance based on $ amount
3. Approval triggers Kit campaign activation

They now close sponsorships 40% faster. Bonus: automatic revenue tracking in Kit when deals close.

3. Compliance Without the Paperwork

Healthcare bloggers managing CE/CME content use this integration as their audit trail. Each educational email series requires physician review:

1. Writer submits draft in Kit
2. ApproveThis pings MD reviewers via email
3. Revisions happen in Kit with version control
4. Final approval locks content and schedules send

Medical review cycles dropped from 14 days to 72 hours. The secret sauce? ApproveThis' calculated fields auto-route based on content type (e.g., oncology vs. pediatrics).

Setting Up Without Losing Your Mind

Zapier's the glue here, but you don't need to be a tech whiz. Basic setup:

1. Connect Kit & ApproveThis in Zapier (takes 2 minutes)
2. Choose Triggers: "New Form Subscriber" in Kit or "Request Approved" in ApproveThis
3. Map Data Fields: Link subscriber emails to approval requestors
4. Test with $0 Transactions: Dry run a discount code approval before going live

Pro tip: Use ApproveThis' vacation delegation so campaigns don't die when Jane from legal is on PTO.

Department-Specific Wins

Marketing Teams

Stop begging finance to approve urgent campaigns. Set approval thresholds in ApproveThis – under $500 auto-approves, over $500 needs human eyes. Kit automatically segments subscribers based on approval status. No more "unapproved" leads clogging your nurture sequences.

Finance/Operations

Real-time visibility into pending campaign costs without attending endless marketing standups. Automatic purchase records in Kit sync with your ERP through ApproveThis' audit trails. CAPEX vs OPEX tracking happens without manual data entry.

Compliance/Legal

Automatically archive approved content versions in Kit with timestamps. Use ApproveThis' conditional logic to route high-risk topics (e.g., financial advice) to specific reviewers. Email-based approvals mean no new logins to manage.

When to Think Twice

This integration isn't magic fairy dust. If you have single-approver processes with no compliance needs, maybe stick to manual checks. But for teams dealing with:

• Multi-department sign-offs
• Regulated industries (healthcare, finance, education)
• External partners needing limited access

...this combo pays for itself in reduced operational friction.

Getting Started

ApproveThis offers a 14-day trial – no credit card needed. Connect your Kit account in minutes via Zapier. For complex setups, their support team actually knows what "conditional approval routing" means (shocking, we know).

Key links:

ApproveThis Platform | Kit App

Bottom line: If your email campaigns wait on human decisions more than copywriting, this integration's your eject button from approval purgatory.

Time to Stop Waiting

You've got two options: Keep pasting approval screenshots into Slack and hoping someone notices. Or automate the bureaucratic sludge so your team can focus on creating campaigns that actually convert. Start your trial or schedule a live demo to see how approval workflows should work in 2024.