Why Approval Automation Matters for Event Teams
Let's be real - nobody got into event planning because they love chasing down signatures. But when you're managing registrations, vendor contracts, and budget approvals across multiple teams, those "quick sign-offs" often turn into week-long email chains. That's where connecting Bravura's event management platform with ApproveThis' approval workflows changes the game.
Together, they handle the administrative heavy lifting so your team can focus on what actually matters: creating killer events. We're talking automated routing of registration approvals, instant updates when venue contracts get signed, and real-time budget tracking - all without making people jump between six different systems.
What Each Platform Brings to the Table
Bravura's Event Management Muscle
Bravura (bravuratechnologies.com) handles the operational guts of events:
- Registration portals and ticket management
- Venue/vendor database tracking
ApproveThis' Approval Superpowers
ApproveThis adds the decision-making layer:
- Multi-step approvals with conditional logic
- Email-based approvals (no app logins required)
The magic happens when Bravura's event data triggers automatic approval workflows, and those approval decisions feed right back into Bravura. No more manual data entry. No more "I thought you approved that?"
Real-World Use Cases That Actually Matter
1. Registration Approval Chains That Don't Suck
Scenario: A healthcare conference requiring MD verification for medical attendees.
How it works: New Bravura registration → Auto-create ApproveThis request → Route to compliance team → Approved? Update Bravura status. Denied? Trigger refund process.
Why it rules: Medical review teams don't need Bravura access. They approve via email, compliance gets audit trails, and attendees aren't left hanging.
2. Budget Approvals That Keep Events Profitable
Scenario: A 500-person product launch with 23 vendor contracts.
How it works: Bravura contract details → ApproveThis calculates total spend → If over $10k, auto-route to CFO → Approved? Unlock Bravura payment processing. Denied? Alert procurement team.
Secret weapon: ApproveThis' calculated fields automatically tally line items from Bravura data. No more spreadsheet gymnastics.
3. Last-Minute Venue Changes Without the Panic
Scenario: Hurricane forces relocation of 800-person summit.
How it works: Updated venue in Bravura → Trigger emergency approval chain → Legal reviews contract → Ops confirms capacity → Auto-update Bravura event page.
Life saver: Vacation delegation ensures absent approvers don't bottleneck the process. Deputy CLO gets auto-notified if legal lead is out.
Setting This Up Without an IT Degree
Using Zapier, you're basically creating "if this, then that" rules:
- Connect Bravura → ApproveThis for outgoing approvals
- Connect ApproveThis → Bravura for decision updates
Pro tip: Start with one workflow (like registration approvals) before scaling to complex chains. Map Bravura's custom fields to ApproveThis' templates once, reuse forever.
Department-Specific Wins
Marketing Teams
Auto-approve VIP guest lists against CRM data. Denied entries? Automatically trigger Bravura waitlist promotions.
Finance Teams
Approve budget line items directly from Bravura invoices. Threshold rules auto-approve small expenses but require receipts over $500.
Operations Teams
Get venue change requests approved by safety, catering, AND accessibility teams in parallel. No sequential bottlenecks.
Why This Isn't Just Another Integration
Most approval tools make you choose between flexibility and simplicity. ApproveThis+Bravura through Zapier gives both:
For approvers: No new logins. Email approvals work for external partners and execs who won't learn another system.
For admins: Real-time dashboards show exactly where every request is stuck. Not "maybe check with IT?"
For everyone: Automatic audit trails that actually match what happened in Bravura. No more reconciliation nightmares.
Getting Started Without the BS
1. Grab an ApproveThis trial (takes 3 minutes)
2. Connect to Bravura via Zapier (existing users: auth link here)
3. Clone our pre-built template for your first workflow
Not sure where to start? Book a 15-minute demo. We'll show how other event teams cut approval delays by 60%+ in the first month. No sales jargon - just actual workflow screenshots.
The Bottom Line
Approval processes shouldn't be the star of your event planning show. By connecting Bravura and ApproveThis, you're not just automating clicks - you're eliminating the approval anxiety that keeps event planners awake at night. Less chasing, more creating. Isn't that why we got into this business?
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