ApproveThis manages your Ventla Integration approvals.

Why Approval Automation Matters for Event Teams

Event planners juggle countless details – vendor contracts, budget sign-offs, speaker confirmations, and attendee registrations. Traditional email chains and spreadsheet tracking create bottlenecks that delay critical decisions. This is where combining Ventla's event management capabilities with ApproveThis's approval automation creates a competitive advantage. Together, they turn approval delays into strategic momentum.

The Hidden Cost of Manual Processes

Consider a conference organizer using Ventla to manage registrations. Without automation:

• VIP attendee requests sit unanswered in a manager's inbox
• Last-minute speaker contracts await legal review
• Venue deposit approvals miss accounting deadlines

ApproveThis eliminates these friction points by adding structured approval workflows directly into Ventla's event data flow.

How It Works: Ventla Triggers Meet Approval Actions

The integration uses Zapier to connect two key processes:

Real-World Example: Corporate Conference Planning

When a C-suite executive registers for an industry summit through Ventla:

1. Ventla triggers a Zapier workflow upon registration
2. ApproveThis automatically routes a custom approval request to:
   • The events team (confirm seating capacity)
   • Security director (VIP access requirements)
   • CFO (approve complimentary ticket exceptions)
3. All parties approve/reject via email or dashboard
4. Ventla automatically updates attendee status based on outcome

This process compresses a 3-day approval cycle into 90 minutes.

Key Features That Make This Integration Powerful

For Large-Scale Events

ApproveThis' calculated fields automatically flag registrations needing special review. If a Ventla attendee selects "Press Pass" or "Speaker" status, approval workflows can:

• Require media credential verification
• Trigger speaker contract generation
• Route to legal for NDA approval

For Multi-Department Coordination

Marketing teams using Ventla for webinar promotions can set approval thresholds:

• Auto-approve registrations under 500 attendees
• Require CMO review for larger events
• Escalate to IT if tech requirements exceed current capacity

Implementation Guide: Start Automating in 45 Minutes

Step 1: Map Your Approval Process

Identify which Ventla triggers need oversight:

• High-value vendor contracts
• Complimentary ticket requests
• Venue change orders

Step 2: Configure ApproveThis Workflows

Set up:

• Sequential vs parallel approvals
• Conditional escalation rules
• Automatic reminders

Step 3: Connect via Zapier

Use the pre-built template to link:

• Ventla's "Invitation Accepted" trigger
• ApproveThis' "Create Request" action

Test with live data before full deployment.

Team-Specific Benefits

Event Operations

Reduce last-minute scrambles by:

• Auto-approving routine requests
• Flagging exceptions early
• Maintaining audit trails for compliance

Finance Teams

Prevent budget overruns through:

• Dollar-limit approvals on Venue deposits
• Multi-currency calculations
• Spend visibility across all events

External Partners

Enable secure collaboration without Ventla licenses:

• Caterers approve menu changes via email
• Sponsors review booth layouts
• Speakers confirm session details

Advanced Use Cases

Global Event Coordination

Automatically adjust approval chains based on:

• Time zones (sequential routing)
• Local compliance requirements
• Language preferences

Crisis Management

If Ventla detects attendee cancellations exceeding 20%:

• Trigger emergency budget re-approvals
• Reassign venue contracts
• Update catering minimums

Getting Started

Ready to eliminate approval bottlenecks?

• Register for ApproveThis (free 14-day trial)
• Schedule a Ventla demo
• Use Zapier to connect within 1 business day

Pro Tip: Start with one high-impact workflow (e.g., speaker contracts) before scaling to other use cases.

Why This Integration Wins

Competitors force event teams to choose between:

• Rigid built-in approval systems
• Manual workarounds that create risk

ApproveThis + Ventla delivers enterprise-grade control without sacrificing flexibility. Approval logic adapts as your events scale, while maintaining full visibility across all stakeholders.