ApproveThis manages your Centiment approvals.

Integration Categories:

Forms

When Feedback Meets Action

Businesses live or die by their ability to act on insights quickly. Centiment’s real-time sentiment analysis gives teams the raw data they need to understand customer and employee perspectives. But data alone doesn’t change outcomes – decisions do. This is where ApproveThis steps in, transforming analyzed feedback into actionable approvals through automated workflows.

By connecting Centiment to ApproveThis via Zapier, organizations create a closed-loop system where survey results automatically trigger review processes. Marketing teams can escalate negative product feedback for immediate resolution. HR departments route employee satisfaction metrics to department heads with one click. Finance leaders approve budget adjustments based on customer demand signals – all without manual handoffs.

Why This Integration Works

Centiment excels at capturing nuanced opinions through customizable surveys distributed across 100+ countries. But its true value emerges when paired with ApproveThis’ structured decision-making framework:

Automatic Request Generation: Negative sentiment scores or specific feedback keywords in Centiment can automatically create approval requests in ApproveThis. A customer’s 1-star rating mentioning "defective packaging" triggers a quality control review.

Contextual Approvals: Embed Centiment response data directly into approval requests. Approvers see verbatim customer quotes alongside historical feedback trends without switching tools.

Multi-Team Coordination: Route feedback requiring cross-departmental action through parallel approval paths. A product complaint might need simultaneous reviews by R&D, customer support, and legal teams.

Real-World Use Cases

Customer Experience Teams: Closing the Loop Faster

When a luxury hotel chain noticed recurring complaints about slow check-in times in Centiment surveys, they implemented an approval workflow requiring:

1. Front desk manager review within 2 hours
2. Automatic escalation to regional ops if unresolved
3. Final approval on staffing changes by GM

By connecting Centiment to ApproveThis, resolution time dropped 68% in Q3. Approvers received mobile-friendly requests with embedded guest comments and historical response comparisons.

Product Managers: From Feedback to Feature Prioritization

A SaaS company using Centiment’s audience panel automatically routes feature requests through a gated approval process:

- Requests with 50+ upvotes trigger engineering review
- Paid-tier customer suggestions get priority routing
- VP approval required for features impacting roadmap

Approval thresholds in ApproveThis ensure only validated ideas reach development, while calculated fields automatically weigh request volume against implementation costs.

Technical Setup Made Simple

Connecting Centiment to ApproveThis takes under 15 minutes through Zapier:

Step 1: Create a Zap with Centiment’s "New Response" trigger
Step 2: Map critical data points to ApproveThis fields (e.g., sentiment score → approval type)
Step 3: Configure approval rules based on response content
Step 4: Test with live data

Key mapping considerations include setting conditional thresholds (e.g., auto-approve suggestions with 90%+ positive sentiment) and attaching raw response data as PDFs for context.

Need help? Zapier’s guided setup walks through each step with visual examples.

Team-Specific Benefits

For Executives: Risk Mitigation

C-suite leaders gain visibility into critical feedback through ApproveThis’ dashboard while maintaining control via approval groups. Vacation delegation ensures no decision delays during travel.

For Operations: Process Transparency

Regional managers track approval status across locations in real time. Sequential approvals enforce compliance hierarchies without email chains.

For External Partners: Secure Collaboration

Agencies and contractors review client feedback via ApproveThis without needing Centiment logins. Email-based approvals keep external users in the loop securely.

Beyond Basic Approvals

While the core integration focuses on request automation, advanced users leverage:

Calculated Fields: Automatically score feedback urgency based on sentiment intensity + respondent demographics
Escalation Paths: Reroute stalled approvals based on SLA expiration dates
Bi-Directional Sync: Push approval decisions back to Centiment for closed-loop reporting

A European retailer combines these features to prioritize store renovations based on localized feedback trends, achieving 92% approval compliance.

Common Pitfalls to Avoid

While powerful, the integration requires thoughtful setup:

Don’t: Auto-approve all positive feedback – even 5-star reviews may contain hidden issues
Do: Use conditional logic to route specific feedback types (e.g., safety concerns → legal team)
Don’t: Overload approvers with minor requests – set monetary/sentiment thresholds
Do: Attach Centiment’s raw data PDFs for context-rich approvals

The Bottom Line

Organizations using Centiment for feedback collection miss 60% of potential value by not connecting insights to action. ApproveThis bridges this gap through:

- 53% faster decision cycles (Forrester data)
- 41% reduction in compliance errors
- 6.2x ROI through prevented churn

By automating the path from sentiment analysis to approved action, teams turn surveys into strategic assets rather than archived reports.