ApproveThis manages your Iterate Integration approvals.

When Surveys Meet Approvals: No More Black Holes

Let's be real - most companies treat survey feedback like shouting into a void. You spend weeks crafting questions in Iterate, get hundreds of responses, then... crickets. Data sits untouched while teams argue about who should review what. By the time anyone approves next steps, the insights are colder than last week's coffee.

ApproveThis fixes this by adding guardrails to your Iterate workflows. Think of it as putting your survey process on rails: automatic routing, real-time tracking, and enforceable decision deadlines. When someone completes an Iterate survey, Zapier instantly creates approval tasks for specific teams or individuals. No more lost spreadsheets or "I thought Marketing was handling that" excuses.

Why This Combo Works (Besides Saving Your Sanity)

Iterate's great at collecting raw data. ApproveThis specializes in making actual decisions happen. Together through Zapier, they handle the messy middle between feedback and action:

• No more approval bottlenecks: Critical responses automatically route to decision-makers instead of dying in inboxes
• External approvals made simple: Clients or contractors can approve/reject via email without Iterate logins

Take product teams - they use Iterate to gauge feature demand, but often stall at prioritizing requests. Connect the two tools, and every "Must have!" response triggers an approval workflow with engineering leads. Suddenly, customer feedback directly fuels your roadmap instead of collecting dust.

Real-World Use Cases That Don't Suck

We've seen two patterns work exceptionally well across mid-sized companies:

1. Full Survey Fire Drill Mode

When a completed Iterate survey hits Zapier, ApproveThis:

• Creates an approval task with key response data baked in
• Routes to stakeholders based on survey type (CSAT → Support Lead, Pricing Feedback → CFO)
• Auto-escalates if no decision within set timeframes

Who this helps: HR teams drowning in exit interview data. Connect employee surveys to approval workflows that route compensation issues to payroll, culture concerns to managers, and benefits feedback to HRBP's. No more HR generalists playing hot potato with sensitive data.

2. Per-Question Triage System

For complex surveys where individual answers need immediate attention, Zapier triggers ApproveThis workflows for each response. Example: A manufacturing client uses Iterate for equipment safety checks. Every "Yes" to "Did you encounter hazards?" auto-creates urgent maintenance approvals with photos and location data attached.

Pro tip: Use ApproveThis' calculated fields to auto-approve low-risk responses while flagging outliers. Customer service surveys could auto-route only NPS scores below 6 to managers, saving 80% of review time.

Department-Specific Wins

Product Teams: Kill Feature Bloat

Connect Iterate feature requests to ApproveThis thresholds. Automatically approve ideas with 70%+ user support, send 50-69% to committee review, and bin anything below. PMs save 12+ hours/week otherwise spent herding stakeholder opinions.

HR: Actually Fix Employee Concerns

Annual engagement survey? More like annual disappointment tracker. Route Iterate results through ApproveThis to:

- Require managers to submit action plans for low-scoring areas
- Automatically escalate unresolved issues to department heads after 14 days
- Track follow-through via approval status updates

Marketing: Budget Without Begging

When Iterate campaign surveys show high-performing channels, ApproveThis triggers budget reallocation requests. CMO pre-approves shifts under $5k using approval thresholds, anything larger goes to finance. No more 37-slide decks to move Facebook ad money.

Setup That Doesn't Require IT

If you can make toast, you can connect these tools:

1. Create a Zapier account (free tier works)
2. Choose Iterate's "New Full Survey Response" trigger
3. Map critical survey fields to ApproveThis' request form
4. Set approval rules (who decides, escalation timelines, auto-approve thresholds)
5. Test with live data - we recommend using Iterate's test survey mode first

Total time? About 18 minutes. Less time than it takes to get coffee for that "quick sync" meeting about improving survey processes.

Why This Beats Native Approvals

Iterate's basic approval features work for simple yes/no decisions. ApproveThis adds:

- Conditional routing: Send $10k+ budget requests to CFO, under to department heads
- Approval chains: Legal reviews contracts first, then procurement signs off
- Real-time dashboards: See which surveys are stuck in limbo (and who to bug about it)

Plus, approvers only need email - no Iterate licenses required. Perfect for involving clients or contractors without adding them to your Iterate account.

Stop Analyzing, Start Doing

Surveys shouldn't be autopsy reports - by the time you review them, the patient's already dead. ApproveThis keeps Iterate data alive by forcing decisions while insights still matter.

Ready to turn feedback into action? Try ApproveThis free for 14 days or book a 10-minute demo to see the integration live. No sales scripts, just a real human showing how to eliminate approval delays.

Still using spreadsheets to track survey follow-ups? We don't judge. Much.