ApproveThis manages your BDOW (FKA Sumo) Integration approvals.

Why These Two Tools Make Sense Together (Besides the Fact That Manual Processes Suck)

Let’s cut through the noise: approvals are the traffic jams of business productivity. BDOW (formerly Sumo) helps you capture leads and build email lists. ApproveThis slaps a jet engine on your decision-making. Together, they turn “waiting for sign-off” into “done, what’s next?”

BDOW’s pop-ups and forms grab attention. ApproveThis turns those leads into actionable workflows. Need to vet high-value subscribers before adding them to your VIP newsletter? Want to automatically showcase social proof only after internal sign-off? That’s where this integration shines. No more back-and-forth emails. No more “I thought YOU approved this.”

The Big Wins You Actually Care About

This isn’t about “streamlining synergies.” It’s about fixing three real problems:

• Speed: Turn days of email tag into clicks. Approvers get requests in their inbox, hit approve/reject, done.
• Audit Trails: Every decision is logged – who approved what, when, and why. Legal teams love this. Auditors too.

And here’s the kicker: approvers don’t need BDOW licenses. Your external partners or execs can review requests without getting access to your marketing tools. Saves money, keeps things secure.

Use Case 1: Filtering Email Subscribers Like a Bouncer at a Club

BDOW captures leads. ApproveThis decides if they get past the velvet rope. Say you’re a SaaS company running a beta program. Every new subscriber from your BDOW form triggers an approval request to vet their company size or use case. Only approved leads get added to your email sequence.

How it works: New BDOW subscriber → Zapier sends their details to ApproveThis → Your product team reviews → Approved? They’re added to HubSpot. Denied? They get a polite “thanks but no thanks” email.

Bonus: Use ApproveThis’ calculated fields to auto-approve subscribers from specific domains (like your existing clients) and flag others for review.

Use Case 2: Turning Approvals Into Social Proof (Without the Cringe)

Nothing kills credibility faster than a “10,000 subscribers!” pop-up that’s clearly BS. BDOW’s social proof notifications become legit when tied to actual approvals. Example: A marketing agency uses ApproveThis to sign off on case studies. Once approved, BDOW automatically displays “XYZ Corp just trusted us with their $500K campaign” on their site.

Why it matters: Visitors see validated wins, not vanity metrics. Plus, approvals ensure you’re not accidentally leaking sensitive client details.

Who Actually Uses This? (Spoiler: More Teams Than You’d Think)

Marketing Teams: Get compliance sign-off on campaigns before leads hit your CRM. No more “Why are we emailing this guy?” panic.

Operations: Automate client onboarding approvals. New BDOW subscriber → request to provision their account → IT approves → welcome email sent.

Finance: Connect BDOW lead data to budget approvals. Example: Auto-approve demo requests under $10K in potential revenue. Flag bigger deals for CFO review.

How to Set This Up Without Losing Your Mind

Zapier does the heavy lifting. You’ll need:

1. A BDOW account (obviously)
2. An ApproveThis account
3. 15 minutes (10 if you’ve had coffee)

Step 1: Create a Zap starting with BDOW’s “New Email Subscriber” trigger.
Step 2: Add an ApproveThis “Create Request” action. Map BDOW fields (like email or custom form data) to your approval template.
Step 3: (Optional) Add a second Zap to trigger BDOW social proof events when ApproveThis requests are approved.

Pro tip: Use ApproveThis’ conditional logic to route requests. VIP leads go to the sales director; free trial signups go to a junior rep.

Features You’ll Wish You’d Used Sooner

Approval Thresholds: Auto-approve small requests. Example: Let regional managers approve leads under $50K potential value. Escalate bigger deals upward.

Vacation Delegation: Sales director OOO? Requests auto-reassign. No bottlenecks.

Email Approvals: Approvers don’t need to log into yet another tool. They can review from their phone while pretending to listen in meetings.

The Bottom Line (Because You’re Busy)

ApproveThis + BDOW via Zapier is for companies tired of approvals being the slowest part of their process. It’s not about doing more – it’s about finally keeping up.

Ready to stop losing leads in approval purgatory? Get started with ApproveThis, or book a demo to see how it works with BDOW.