ApproveThis manages your Popup Maker Integration approvals.

Why These Two Tools Together? Let’s Get Real

Popup Maker captures leads. ApproveThis kills bottlenecks. Put them together through Zapier, and you’ve got a system where marketing campaigns don’t just generate leads – they actively push those leads through your approval processes before your sales team even finishes their coffee. For companies between 50-5,000 employees juggling multiple approval layers (we see you, ecommerce teams and agencies), this combo turns “waiting for sign-off” from a business killer to a non-issue.

The Problem They Solve Together

Popup Maker’s great at grabbing contact info through popups, but then what? Those leads often sit in spreadsheets or CRMs while someone chases down approvals for discounts, demo bookings, or custom offers. ApproveThis cuts the chase. When a new lead hits Popup Maker, Zapier automatically fires off an approval request with all relevant details. Decision-makers get everything they need in one click – no logins, no digging through other apps.

Use Cases That Don’t Suck

1. High-Stakes Lead Handling for Ecommerce

Picture this: A visitor on your Shopify site triggers a Popup Maker offer for 15% off their first order if they sign up in the next 2 minutes. Without approval automation, that lead might wait hours for a manager to approve the discount code. With ApproveThis? The moment they opt in, Zapier triggers an approval request sent directly to the marketing lead’s email. They click “Approve” before the customer even checks their inbox. Instant gratification for the buyer, zero manual work for your team.

2. Agency Client Approvals That Don’t Require 27 Emails

Marketing agencies using Popup Maker for client sites can set up client-specific approval chains. When a new lead comes through a client’s campaign, ApproveThis automatically routes it to both the agency PM and the client contact via email. No extra logins for the client, no “Did you get that thing I sent you?” follow-ups. Bonus: Use calculated fields to flag high-value leads (like enterprise inquiries) for immediate escalation.

Features You’ll Actually Use

Approval Thresholds That Do the Math For You

Say your Popup Maker form captures lead budget size. Set an ApproveThis threshold to auto-approve demo requests for leads over $50k potential deal size – no human needed. For smaller leads, route to SDRs for qualification. This isn’t just about speed; it’s about making sure junior staff aren’t accidentally approving enterprise-level resource asks.

Vacation Delegation That Doesn’t Require an HR Memo

When your CMO is on vacation but needs to approve VIP lead offers, ApproveThis automatically reassigns those requests to their designated backup. No more “Sorry for the delay, we were waiting on someone who’s hiking the Andes” emails to frustrated sales teams.

Setup That Takes Less Time Than Your Daily Standup

1. Connect Zapier: Log into your Zapier account (or make one – it’s free to start).
2. Choose Your Popup Maker Trigger: Pick either “New Contact” or “New Subscriber” based on your lead capture setup in Popup Maker.
3. Set Up ApproveThis Action: Map the Popup Maker data fields to your ApproveThis request template. Pro tip: Use calculated fields to auto-add lead quality scores.
4. Test With Real Data: Trigger a test popup submission and watch the approval request land in the right inboxes.

What This Looks Like Day-to-Day

Your marketing ops person spends 20 minutes setting this up on a Tuesday. By Wednesday afternoon, the sales director is getting auto-generated approval requests for high-value leads captured via exit-intent popups. They approve/reject directly from their phone’s email client during commute time. Approved leads hit the CRM with all necessary tags; rejected ones get automated follow-up sequences. No spreadsheets, no status meetings, no “I thought you were handling that.”

Team Benefits That Matter

For Marketing: No More “Why’d We Miss That Lead?”

Real-time tracking in ApproveThis shows exactly where each popup-generated lead is in the approval chain. If a request sits too long, automated reminders nudge approvers. Plus, approval data becomes measurable – now you can track how offer approval delays impact conversion rates.

For Sales: Less Admin, More Selling

When approvals happen before leads hit Salesforce (or HubSpot, or Pipedrive), your AEs get accounts that are pre-qualified and ready for immediate outreach. They’re not wasting time on unapproved discounts or chasing leads that ops hasn’t cleared yet.

For Leadership: Actual Process Control

Custom workflows in ApproveThis mean you can require C-suite sign-off on enterprise deals captured through popups, while letting mid-level managers handle SMB leads. All without creating complex permission structures in your CRM or marketing tools.

The Big Picture Stuff

This integration isn’t just about speed – it’s about removing the human bottlenecks that make employees hate enterprise software. ApproveThis doesn’t try to replace your CRM or marketing tools; it becomes the air traffic control tower for decisions that normally happen in 17 different inboxes. And because approvers don’t need ApproveThis licenses (or access to Popup Maker), you’re not blowing your budget on software seats for occasional users.

When to Steal This Idea

- You’re running limited-time offers through popups that need legal/marketing sign-off
- Your sales team complains about unvetted leads wasting their time
- You have multiple client stakeholders who need to approve campaign-generated leads
- Your finance team keeps finding unauthorized discounts given to popup responders

Cool, How Do I Stop Doing Manual Approvals Yesterday?

If you’re using Popup Maker and have even one approval process that makes your team groan, you need this. Register for ApproveThis, connect it to your popups via Zapier, and set up your first automated workflow in about the time it takes to watch a TikTok tutorial. Or schedule a demo to see how approval automation could slice 8-15 hours per month off your team’s administrative work.

Pro tip: Start with your most annoying approval process – the one where people constantly follow up over Slack. Automate that first, then watch as other teams actually ask to be added to the system.