
ApproveThis manages your Feature Upvote Integration approvals.
April 17, 2025
Integration Category: Product Management
When Feedback Meets Action
Let’s be real: collecting product ideas is the easy part. The hard part? Deciding what to actually build. Feature Upvote helps teams crowdsource feedback, but without a clear path to approval, those brilliant suggestions often gather digital dust. That’s where ApproveThis comes in – it’s the missing link between “Hey, we should do this!” and “Okay, let’s actually do this.” By connecting these two tools through Zapier, you’re not just streamlining workflows – you’re turning feedback loops into revenue drivers.
Why This Combo Works (Besides the Obvious)
Feature Upvote is like your team’s suggestion box on steroids. It surfaces what users say they want. ApproveThis is the no-nonsense decision engine that figures out what makes business sense. Together, they solve the classic product team dilemma: too many ideas, not enough clarity. For mid-sized companies scaling fast, this integration isn’t just convenient – it’s survival. You get to:
- Automatically route high-impact ideas to decision-makers before they get lost in Slack
- Apply actual business rules (budgets, timelines, ROI) to crowd-sourced requests
- Give stakeholders visibility without letting them derail your roadmap
Real-World Use Cases That Don’t Suck
1. From User Rant to Roadmap (Without the Meetings)
Imagine you’re a SaaS company drowning in feature requests. Every “Add dark mode!!!” comment in Feature Upvote triggers an approval workflow in ApproveThis. But here’s the twist: requests over 500 votes skip straight to your CTO’s queue. Smaller asks get auto-approved if they fit this quarter’s dev budget. Result? Your product team stops being glorified suggestion sorters and starts shipping.
2. When Legal Needs to Play Nice with Product
E-commerce company example: A vendor suggests a integration through Feature Upvote. Zapier fires that to ApproveThis where it needs Legal’s sign-off on API terms and Product’s greenlight on feasibility. Legal’s VP is on vacation? Approval gets auto-delegated. No license needed for the external vendor to track progress – they just get status updates via email. Everyone stays in their lane, but the lanes actually connect.
3. Killing Zombie Projects Before They Bite
Tech startup scenario: That AI chatbot idea got 1,200 upvotes… six months ago. Your ApproveThis workflow automatically re-evaluates stale suggestions against current OKRs. If the numbers don’t add up now, it routes to execs for formal closure. The kicker? Feature Upvote automatically updates the original submitter with a templated “Not right now” message. No ghosting, no hurt feelings.
Setup That Won’t Make You Swear
If you can make toast, you can set this up. Here’s the cheat code:
- In Zapier, create a new Zap
- Trigger: “New Suggestion” in Feature Upvote
- Action: “Create Request” in ApproveThis
- Map critical fields (Vote count → Approval threshold, Submitter → Requester)
- Add conditional logic like: “If votes > 500, route directly to VP”
Pro tip: Use ApproveThis’ calculated fields to auto-priority score based on Feature Upvote’s voting data. Saves 3-5 business days of pointless debates.
Who Actually Benefits (Besides Your Sanity)
Product Teams: From Roadmap Circus to Actual Strategy
PMs stop herding cats. Now there’s a clear funnel: Feature Upvote collects ideas → ApproveThis applies scoring/routing → prioritized list appears. Bonus: When ApproveThis pings stakeholders via email, they can approve/deny without logging into yet another tool.
Customer Support: Turning Complaints Into Upsells
That enterprise client’s “urgent” feature demand? Now it doesn’t die in a support ticket. It goes through proper approval channels. Even if denied, the transparent process turns frustrated users into understood partners. (And sometimes that “No” becomes “Not yet, but here’s our enterprise tier...”)
Execs: Visibility Without Micromanaging
C-suite gets dashboard visibility into what’s being requested and approved across departments. No more surprise “Why are we building this?!” meetings. CFOs particularly love the auto-escalation for budget-impacting ideas.
The Unsexy Features That Make This Work
Vacation delegation isn’t glamorous until your approver’s hiking the Alps. Approval thresholds sound boring until they auto-approve 80% of routine requests. These features matter because:
- Email approvals mean external partners don’t need app logins
- Calculated fields turn subjective debates into “If X then Y” rules
- Real-time tracking kills the “Did you see my email?” follow-ups
Common Mistakes (Save Yourself the Rage)
Don’t let perfect be the enemy of shipped. Start with one workflow – maybe just routing high-vote features to product leads. Avoid overcomplicating approval chains; three steps max. And for god’s sake, set up those auto-responders in Feature Upvote so people know their idea didn’t vanish into the void.
Bottom Line: This Isn’t About Tools
It’s about closing the gap between what users want and what your business can realistically deliver. Feature Upvote tells you the “what.” ApproveThis handles the “how” and “when.” Together through Zapier, they turn the messy democracy of product feedback into actionable, accountable decisions. No more innovation theater – just actual progress.
Ready to stop letting great ideas die in spreadsheets? Book a demo or start a free trial. Your roadmap will thank you.
Integrate with Feature Upvote Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Feature Upvote
Suggested workflows (and their Zapier components) for Feature Upvote
Create approval requests for new feature suggestions
When a new suggestion is submitted in Feature Upvote, this integration creates an approval request in ApproveThis to streamline decision-making. *Note: Configure approval workflows in ApproveThis for tailored review processes.*
Zapier Components

Trigger
New Suggestion
Triggers when a new suggestion is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update feature suggestions for new approval requests
When a new request is initiated in ApproveThis, this integration updates existing suggestions in Feature Upvote with the relevant approval data. *Note: Ensure that the request details are correctly mapped to suggestion fields.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Update Suggestion
Updates an existing suggestion.
Create feature suggestions for completed approvals
After an approval decision is made in ApproveThis, this integration creates a new suggestion in Feature Upvote to reflect the final outcome. *Note: Map approval results to the corresponding suggestion attributes.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Suggestion
Creates a new suggestion.
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