ApproveThis manages your ReviewInc Integration approvals.

Why Bother Connecting These Two?

Let’s cut to the chase: if your company deals with customer reviews and internal approvals, you’re probably wasting time manually copy-pasting data between systems. ApproveThis and ReviewInc solve very different problems – one handles the bureaucratic sludge of approvals, the other manages your online reputation. But together? They’re like a well-oiled machine that stops your team from drowning in redundant busywork.

ApproveThis cuts approval times by automating routing, escalations, and reminders. ReviewInc keeps your Google/Yelp ratings from tanking by managing feedback. Connect them via Zapier, and you’ve got a system where customer reviews trigger approval workflows, and approvals update customer journeys – all without human middlemen.

Where ReviewInc Ends and ApproveThis Begins

ReviewInc’s great at monitoring reviews and nudging customers for feedback. But what happens when a scathing 1-star review hits? Or when a glowing testimonial needs legal approval before you plaster it on your homepage? That’s where most companies hit a wall – endless Slack threads, forwarded emails, and “Who approved this?” chaos.

ApproveThis handles the decision-making layer ReviewInc can’t. Example: A hotel chain uses ReviewInc to track guest reviews. When a negative review mentions bedbugs (yikes), ApproveThis automatically routes it to operations, PR, and legal for response approval. No more rogue interns replying “Our beds are clean, we swear!” without oversight.

Real-World Use Cases That Don’t Suck

1. Damage Control for Public Reviews

Scenario: A pissed-off customer leaves a 2-star Google review claiming your SaaS platform deleted their data. ReviewInc detects it instantly. Zapier triggers an ApproveThis workflow requiring:

• Tech lead verifies the bug
• Support manager drafts apology
• Legal approves compensation offer

Who cares: Mid-sized e-commerce companies where a single viral review can crater sales. Instead of 12 hours of panic meetings, approvals happen in 45 minutes via email.

2. Closing the Feedback Loop

Scenario: Marketing wants to showcase customer testimonials, but legal needs to vet them. Every. Single. Time. ApproveThis auto-creates requests when ReviewInc flags a 5-star review. Legal approves/denies in two clicks. Approved? ReviewInc automatically adds it to your website’s testimonial rotator. Denied? It gets flagged for follow-up without derailing the team.

Who cares: Healthcare or financial services firms where compliance isn’t optional. No more “accidentally” publishing non-compliant reviews.

3. Proactive Reputation Mining

Scenario: Your sales team closes a big deal. Instead of waiting for organic feedback, ApproveThis triggers a ReviewInc campaign the moment the contract gets final approval. Customers get review requests while the win’s fresh, all without sales nagging them.

Who cares: B2B companies with long sales cycles. Turns approvals into reputation-building opportunities.

Setup: Less Painful Than You’d Think

If you can set up a Slack channel, you can connect these two. Here’s the cheat sheet:

1. Zapier account: Free tier works. Sign up here if you’re living under a rock.
2. Trigger: Pick your ReviewInc event (new review, contact stage change, etc.).
3. Action: Select ApproveThis’s “Create Request” or vice versa.
4. Map fields: Drag-and-drop what matters (review text, customer info).

Pro tip: Use ApproveThis’s calculated fields to auto-flag reviews with specific keywords (e.g., “refund” or “lawsuit”) for high-priority approvals.

Why Your Teams Will Actually Use This

Customer Support

No more guessing if they’re allowed to offer a 20% discount to pacify an angry reviewer. Pre-approved compensation tiers in ApproveThis let them resolve issues fast without manager sign-off.

Legal/Compliance

They’ll finally stop micromanaging every review response. Set approval thresholds – anything with “sue” or “breach” escalates automatically. Everything else? Trust the template.

Marketing

Turn approved testimonials into case studies without chasing down stakeholders. Bonus: Use approval groups to require consensus from product, sales, and legal in one workflow.

The Killer Feature Everyone Misses

ApproveThis approvers don’t need a ReviewInc license. Huge for:

• External partners (agencies, contractors) who just need to approve/deny
• Cross-departmental reviews where most approvers barely use ReviewInc

Example: A franchise restaurant chain lets regional managers (non-ReviewInc users) approve local review responses via email. Corporate comms maintains control without paying for 50 extra licenses.

When to Avoid This Integration

This isn’t magic fairy dust. Don’t bother if:

• You have three employees (just yell across the room)
• Your approval process is “the CEO forwards emails when he’s bored”
• You’re still using Google Sheets as your CRM

But if you’re scaling past 50 people and reviews impact revenue? This combo saves real money. One retail client cut their “review-to-apology” time from 3 days to 4 hours. That’s fewer refunds and better SEO from resolved issues.

Bottom Line

ApproveThis + ReviewInc via Zapier is for companies tired of:

• Sales reps begging for testimonials
• Legal being the bottleneck on every review response
• Important reviews getting lost in CC’d email chains

It’s not sexy. It doesn’t need to be. It just works.

Get started with ApproveThis – free for 14 days. Or book a 10-minute demo if you’d rather see the magic first.