
ApproveThis manages your DropFunnels Integration approvals.
April 17, 2025
Integration Category: Cms
When Approval Workflows Meet Sales Funnel Muscle
Let's cut through the corporate speak: approvals suck when they slow down deals. DropFunnels helps you capture leads and move them through pipelines. ApproveThis makes sure decisions get made without the endless Slack pings. Connect them through Zapier, and you've got a system where sales ops doesn't become the bottleneck every time you need a discount approved or a custom offer validated.
Why This Combo Works for Mid-Sized Companies
DropFunnels handles the heavy lifting of lead capture and course delivery. ApproveThis handles the politics of getting multiple stakeholders to sign off on critical decisions. Together, they solve two universal problems:
- Problem: Deals stuck waiting for internal approvals
- Solution: Automated routing + real-time visibility
For companies scaling past 50 employees, this isn't about features – it's about preventing your own processes from sabotaging growth.
Real-World Use Cases That Move Needles
1. Auto-Escalate High-Value Deals
Scenario: Your sales team closes a $50K enterprise deal requiring CFO sign-off. Without automation, this sits in someone's inbox for days.
Integration Fix: When DropFunnels records a deal exceeding your threshold, ApproveThis:
- Routes to CFO + legal automatically
- Sends daily reminders until resolved
- Updates DropFunnels pipeline status upon decision
Who Benefits: SaaS companies with enterprise tiers, agencies pitching retainers over $10K/month.
2. Course Completion Certifications
Scenario: A student finishes your $2K cohort-based course. Their certificate needs instructor validation before granting access to alumni perks.
Integration Fix: DropFunnels triggers an approval request in ApproveThis that:
- Verifies completion metrics
- Routes to assigned educator
- Auto-enrolls student upon approval
- Flags issues for review if denied
Who Benefits: Edtech platforms, corporate training programs with compliance requirements.
3. Instant Lead Recycling
Scenario: A lead gets denied for credit terms. Normally, they'd rot in a spreadsheet. Now, DropFunnels immediately moves them to a cash-only nurture track.
Integration Fix: ApproveThis denial triggers DropFunnels to:
- Update lead scoring
- Assign to high-touch sales rep
- Trigger payment plan email sequence
Who Benefits: B2B companies with complex qualification processes, manufacturers extending net terms.
4. Bulk Discount Approvals
Scenario: A repeat customer wants 30% off on a 500-unit order. Sales needs quick approval to counter without losing momentum.
Integration Fix: DropFunnels order details auto-populate an approval request that:
- Checks against historical LTV
- Requires VP Sales + Finance concurrence
- Updates offer terms in real-time upon approval
Who Benefits: E-commerce brands, wholesalers, any biz with tiered pricing.
Features That Actually Matter When Connected
ApproveThis isn't just about getting a "yes" or "no." These features make the integration strategic:
Approval Thresholds: Auto-approve discounts under 10% but escalate anything higher. No more micromanaging routine deals.
Vacation Coverage: Sales approver OOO? Requests auto-reroute without missing SLAs.
Calculated Fields: Automatically factor in deal size, customer tier, and profit margins to guide approval logic.
Approval Groups: Need consensus from marketing + finance on partnership deals? Configure once, reuse across all relevant requests.
Team-Specific Benefits That Get Budget Approved
Sales Ops: Cut approval cycle times from 72 hours to 4.7 hours average (actual client result).
Finance: Audit trail shows exactly who approved what discount – and why.
Customer Success: Conditional approvals trigger automatic upsell campaigns in DropFunnels.
Execs: Real-time dashboards show bottlenecks in deal flow.
How to Set This Up Without IT Involvement
Zapier does the heavy lifting. Here's the playbook:
1. Connect DropFunnels to Zapier
2. Choose trigger events (new lead, course completion, etc.)
3. Map fields to ApproveThis request templates
4. Set up approval rules (who decides what)
5. Configure DropFunnels actions post-decision
Pro Tip: Use ApproveThis' email approvals so external partners (agencies, investors) can weigh in without needing another software login.
Why This Isn't Just Another Integration
Most approval tools create more work. This combo actually removes friction because:
- Approvers don't need DropFunnels logins (huge for external stakeholders)
- Decisions happen in context via email or Slack
- Denials automatically trigger next-best actions
- All data syncs without manual entry
Bottom Line for Growth-Focused Teams
If your sales team complains about "approval bureaucracy" more than actual selling, this integration pays for itself in 90 days. It's not about adding another tool – it's about removing the crap that makes scaling painful.
Next Steps:
- Register for ApproveThis (free 14-day trial)
- Explore DropFunnels workflows
- Or schedule a live demo to see real client setups
No sales jargon. No "digital transformation" buzzwords. Just fewer missed deals because someone didn't check their email.
Integrate with DropFunnels Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for DropFunnels
Suggested workflows (and their Zapier components) for DropFunnels
Create approval requests for new DropFunnels appointments
Efficiently manage new calendar appointments by automatically generating approval requests. Each time an appointment is scheduled in DropFunnels, an approval request is created in ApproveThis, ensuring your team is aware and can take timely action.
Zapier Components

Trigger
Appointment Created
Triggers when a new calendar appointment is created
Action
Create Request
Creates a new request, probably with input from previous steps.
Generate new leads after approval or denial in ApproveThis
Streamline lead management by automatically creating new leads in your funnel whenever an approval request in ApproveThis is either approved or denied. This ensures you can quickly move to the next steps based on decision outcomes.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Lead
Create a lead into a funnel or pipeline stage.
Submit approval requests for completed courses
Automatically generate an approval request whenever a course is completed in DropFunnels. This allows educational coordinators to quickly assess and certify the completion, ensuring quality control and appropriate follow-up actions.
Zapier Components

Trigger
Course Completed
Triggers when a member completed any course.
Action
Create Request
Creates a new request, probably with input from previous steps.
Move leads for new approval requests in ApproveThis
Enhance your lead management by automatically moving leads along the pipeline when a new approval request is initiated in ApproveThis. This keeps your sales process aligned with ongoing decisions and approvals.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Move Lead in Pipeline
Move lead from one pipeline to another pipeline.
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