Why This Integration Isn’t Just Another “Workflow Hack”
Let’s cut to the chase: approvals slow down sales. Whether it’s signing off on a custom quote, greenlighting a discount, or verifying a new client’s credit terms, every minute spent waiting for a decision is money left on the table. That’s where combining ApproveThis (the approval muscle) with OnePageCRM (the sales execution engine) changes the game. Together, they turn “We’ll get back to you” into “Approved – let’s move.”
What Each Tool Does Best (And Where They Need Backup)
OnePageCRM thrives at keeping sales teams focused on the next action – call this lead, send that proposal, close the deal. But when those next actions require sign-off from finance, legal, or leadership? That’s where things stall. ApproveThis steps in as the decision-making layer that works with your CRM, not against it. Think of it like adding traffic lights to your sales highway – no more pileups at approval intersections.
Real-World Use Cases That Actually Matter
Here’s how mid-sized companies are using this integration to outpace competitors:
1. Instant Lead Qualification for High-Volume Teams
The Setup: Every new OnePageCRM contact triggers an ApproveThis request to verify lead quality before sales engagement.
Who Cares: Marketing agencies juggling 50+ new leads weekly. Instead of letting junior reps chase unvetted contacts, ApproveThis routes lead validation to team leads. Approved? The CRM automatically creates a Next Action. Denied? Contacts get tagged for nurturing.
Secret Weapon: Approval Thresholds. Auto-approve leads under $5K potential value, escalate bigger fish to execs.
2. Discount Authority Without the Micromanagement
The Setup: When a sales rep marks “Discount Request” as complete in OnePageCRM, ApproveThis instantly routes the deal for approval.
Who Cares: SaaS companies with tiered pricing. Regional managers approve 10% discounts, VP-level sign-off required beyond that. Approvers get all deal context via email – no CRM login needed.
Secret Weapon: Vacation Delegation. No more “Waiting for Janice” delays when approvers are OOO.
3. Contract Finalization That Doesn’t Kill Momentum
The Setup: Completing the “Draft Contract” action in OnePageCRM triggers legal review via ApproveThis.
Who Cares: Manufacturing suppliers dealing with custom orders. Legal team gets contracts with built-in SLAs, automatically enforcing 24-hour review deadlines. Approved docs sync back as CRM attachments.
Secret Weapon: Calculated Fields. Auto-flag contracts needing compliance review based on deal size or jurisdiction.
Setting This Up Without Drowning in Zapier Configs
We’re not here to waste your time with 20-step tutorials. The core recipe:
- Connect both apps to Zapier (takes 3 minutes – here’s the Zapier link)
- Pick your trigger: New Contact? Completed Action? Your call.
- Map critical CRM data to ApproveThis fields: Deal size, client tier, urgency level.
- Set approval rules: Who needs to sign off based on which criteria.
- Test with live data: Start with small deals to refine thresholds.
Pro Tip: Use ApproveThis’ Calculated Fields to auto-calculate discount impacts or ROI projections right in the approval request. No more back-and-forth for basic math.
Why Your Finance Team Will Actually Love This
Approvals aren’t just about control – they’re visibility. When every discount request from OnePageCRM routes through ApproveThis:
- Real-time spend exposure reports
- Auto-archived audit trails
- Quarterly approval heatmaps showing bottleneck stages
Plus, approvers from accounting don’t need OnePageCRM licenses. They review via email, click approve, and get back to work. No new software to learn.
The Silent Killer of Deals (And How to Fix It)
“Approver unavailable” statuses destroy more pipelines than competitors. ApproveThis’ Vacation Delegation automatically reroutes requests to backup approvers after 24 hours of inactivity. Combine this with OnePageCRM’s task prioritization, and stalled deals become extinct.
For the Operations Nerds: What This Does to Your Metrics
Companies using both tools report:
- 23% faster approval cycles (from 72 to 55 hours average)
- 12% increase in sales team productivity (less approval babysitting)
- 30% reduction in compliance write-ups (thanks to enforced thresholds)
Not bad for a setup that takes an afternoon to configure.
When Not to Use This Integration (Yes, Really)
If your sales process has zero approval needs, cool – this isn’t for you. But if you’re in industries like healthcare, finance, or government contracting where sign-offs are non-negotiable, keep reading.
The Hidden Benefit Nobody Talks About
External approvals. Client needs to sign off on project scope? Vendor requires PO approval? Add them as approvers in ApproveThis without buying OnePageCRM seats. They get email links, review on their phone, and decisions sync back to your CRM. No more “Can you resend that PDF?”
Ready to Stop Chasing Approvals?
This isn’t about adding more software – it’s about making your existing stack actually work together. ApproveThis + OnePageCRM via Zapier is that rare integration that both your sales team and CFO will high-five you for implementing.
Next Steps:
1. Grab an ApproveThis trial (takes 2 minutes)
2. Connect it to your OnePageCRM account via Zapier
3. Start with one approval flow – discounts, contracts, or lead validation
4. Watch deals move faster than your coffee breaks
Or if you’re the “show me first” type, book a 15-minute demo. We’ll map out your stickiest approval bottlenecks and prove this works before you commit.
Integrate with OnePageCRM Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for OnePageCRM
Suggested workflows (and their Zapier components) for OnePageCRM
Create requests in ApproveThis for new OnePageCRM contacts
This integration creates an approval request in ApproveThis whenever a new contact is added in OnePageCRM, ensuring immediate review and assignment. Perfect for teams that require verification and validation before proceeding with further customer engagement.
Zapier Components

Trigger
New Contact
Triggers when a contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create OnePageCRM next actions for new ApproveThis requests
Efficiently manage tasks by creating a next action in OnePageCRM for each new approval request in ApproveThis. Ideal for sales teams who want to swiftly address pending requests.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Next Action
Creates a new Next Action for contact.
Create ApproveThis requests for completed OnePageCRM actions
Automate your approval process by creating a request in ApproveThis every time a OnePageCRM action is completed. This keeps the sales process aligned with internal validations, minimizing errors and delays.
Zapier Components

Trigger
Completed Next Action
Triggers when a next action is completed.
Action
Create Request
Creates a new request, probably with input from previous steps.
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