ApproveThis manages your Mailshake Integration approvals.

When Slow Kills Deals

Let's get real: Sales teams live in two worlds. One where leads pour in through campaigns, and another where deals get stuck waiting for legal sign-off, budget approvals, or manager blessings. Mailshake gets your outreach flying - until someone hits "pause" waiting for internal decisions. That's where 87% of sales pipelines leak revenue.

Why This Combo Works Like a Swiss Watch

ApproveThis isn't another app your team needs to log into. It's the invisible layer that connects Mailshake's outreach engine to the people who need to greenlight next steps. Think of it as adding traffic lights to your sales highway - except these lights actually keep things moving.

The Nuts & Bolts

Mailshake handles the heavy lifting of personalized outreach at scale. ApproveThis handles the human part - getting decisions made fast without chasing people through Slack. Connect them via Zapier, and you've got a system where:

• Approval requests auto-create when leads hit specific criteria
• Decisions trigger immediate actions in Mailshake sequences
• External partners can approve without Mailshake access

Real Teams Using This Right Now

1. The SaaS Playbook: From Demo Request to Contract in 72 Hours

A mid-sized HR tech company uses Mailshake sequences to book demos. Their Zapier integration creates an ApproveThis request whenever:

• A lead requests an enterprise demo
• Prospect mentions "legal review needed" in email replies
• Deal size exceeds $25k/month

Approvers get an email with embedded CALLOUT: "No Mailshake login needed" - legal just clicks Approve/Deny. Approved? The lead gets auto-added to their contract workflow. Denied? Sales gets a templated follow-up path.

2. Manufacturing's Secret Weapon: Cutting PO Approval Time by 60%

A industrial parts supplier runs Mailshake campaigns to distributors. When buyers reply with order quantities, ApproveThis:

- Checks inventory levels via calculated fields
- Routes POs to correct regional approver
- Auto-approves repeat orders under $10k

Result? Their AP team stopped being the bottleneck on confirmed orders.

3. Marketing Teams: Launch Campaigns Without the Legal Limbo

Here's how a 200-person cybersecurity firm operates:
1. Marketing builds Mailshake sequences
2. Any campaign needing compliance review triggers approval
3. Legal team approves via email (no logins)
4. Approved campaigns auto-send to target lists

They've reduced campaign launch delays from 5 days to 4 hours.

Making It Work For Your Team

Setting this up isn't brain surgery, but there are right ways to do it:

The 5-Minute Connector

1. Create your Zapier account (free tier works)
2. Connect Mailshake and ApproveThis
3. Choose your trigger:
- New lead status changes
- Specific email replies
- Campaign metrics hitting thresholds
4. Set approval rules in ApproveThis:
- Who needs to approve
- Automatic escalation paths
- Vacation overrides
5. Test with real data

Pro Tips From the Field

- Use ApproveThis' calculated fields to auto-approve repeat orders under $X
- Set Mailshake reply monitoring to trigger urgent approvals
- Enable vacation delegation so campaigns don't die when someone's OOO

Why Your CFO Will Love This

Beyond faster deals, this combo solves two finance headaches:
1. No buying extra Mailshake seats for occasional approvers
2. Audit trails for every decision (who approved what when)

One client reduced their SaaS licensing costs by $18k/year by removing "just in case" Mailshake seats.

The Hidden Benefit Nobody Talks About

Consistent approval processes actually improve Mailshake performance. How? By ensuring:
- All leads get equal follow-up
- Compliance reduces email bounce risks
- Sales doesn't overpromise without checks

A logistics company saw 22% higher reply rates after implementing approval checks on their outreach templates.

When Not to Use This

This isn't magic fairy dust. If your team:
- Has zero structured approval needs
- Runs entirely solo without compliance checks
- Prefers chaotic manual processes
...then maybe stick to spreadsheets. For everyone else:

Your Move

This isn't about adding more software. It's about removing friction between "interested lead" and "closed deal." The companies winning right now are those making internal processes invisible to buyers.

ApproveThis + Mailshake via Zapier works because it respects how sales actually happens - fast, messy, and needing quick human decisions. But those decisions shouldn't require 17 Slack pings and a carrier pigeon.

Next step: Grab your ApproveThis trial, connect it to your Mailshake account in under 10 minutes, and start killing approval delays tomorrow. Or book a live walkthrough to see how other teams in your industry are using this combo.