ApproveThis manages your Adhook Integration approvals.

When Marketing Needs Speed (But Legal Demands Checks)

Let's face it - getting social media posts approved feels like watching paint dry while your competitors are already trending. Marketing teams need to move fast. Legal and compliance teams need to avoid dumpster fires. This is why connecting Adhook and ApproveThis through Zapier isn't just convenient - it's a ceasefire agreement between creativity and risk management.

Why This Combo Works Like Coffee and Deadlines

Adhook organizes your social media chaos. ApproveThis organizes your decision-making chaos. Together through Zapier, they create an assembly line for compliant content:

For Marketing Teams

No more Slack-begging for approvals. When your new Black Friday promo post hits Adhook, ApproveThis automatically pings the right people. If it's under $5k? Maybe it auto-approves. Over? Escalates to the CMO. All while your team keeps creating.

For Legal/Compliance

They get to review posts in their inbox (no logging into yet another platform). Conditional routing means only relevant requests hit their queue. Miss a deadline? The system reassigns approvals automatically when someone's OOO.

For External Partners

Agency needs client sign-off on a campaign? Client approvers don't need Adhook licenses - they just click Approve/Reject in email. No more "I couldn't access the portal" excuses.

Real Workflows for Real Companies

1. The Retail Play: Holiday Campaigns Without the Heartburn

Picture a 200-store apparel company. Their social team plans 500+ Black Friday posts across 8 platforms. Old way: Email threads with 12 stakeholders. New way:

• Post draft enters Adhook → Zapier triggers ApproveThis request
• Under $10k? Auto-approved. Over? Goes to regional manager + legal
• Approved posts auto-publish. Denied ones loop back with comments

Result: Went from 72hr approval cycles to 4hr averages. Zero compliance misses.

2. Healthcare Compliance Made Less Painful

A medical device company needs every social post reviewed by legal and medical affairs. Problem? Doctors don't use Adhook. Solution:

• New Adhook post → ApproveThis sends parallel approvals via email
• Doctors approve/deny from Outlook. Status syncs to Adhook
• Auto-reminders at 24hr/48hr marks prevent bottlenecks

Outcome: 90% of posts approved in 48hrs vs. previous 2-week average.

3. Franchise Operations That Don't Suck

Fast-food chain with 300 franchisees. Corporate provides approved content, locations can request custom posts:

Franchise submits local promo in Adhook → Routes to regional manager via ApproveThis. If denied, comments auto-sync to Adhook. Approved? Scheduled instantly. Bonus: All decisions logged for audit trails.

Setting This Up Without Losing Your Mind

Zapier does the heavy lifting. Basic flow:

1. Connect Zapier to both Adhook and ApproveThis
2. Choose trigger: "New Post" in Adhook
3. Set action: "Create Request" in ApproveThis
4. Map fields (post copy, scheduled time, etc.)
5. Test with a draft post

Pro tip: Use ApproveThis' calculated fields to auto-flag posts with regulated keywords (e.g., "FDA-approved") for legal review.

Why This Beats Manual Processes

It's not about doing the same thing faster. It's about eliminating the dumb parts:

Approval Thresholds: Let $500 Instagram posts auto-publish. Escalate $50k campaign budgets to execs.

Delegation: CMO on vacation? Requests automatically reroute to CCO without missing a beat.

Audit Trails: Every decision timestamped with comments. Perfect for compliance reports.

When This Isn't Magic

This integration won't fix:

- Vague approval policies (garbage in, garbage out)

- Teams that ignore SLAs (but auto-reminders help)

- Content that's just bad (AI can't fix cringy captions yet)

Getting Started Without the BS

If your social media approval process involves more than two emails, you're bleeding time. Here's how to stop:

1. Sign up for ApproveThis (free 14-day trial)

2. Connect to Adhook via Zapier (takes 8 minutes)

3. Set up your first workflow (start with one campaign type)

4. Watch how much less everyone hates each other

Bottom Line

Approvals are the constipation of business processes. Adhook + ApproveThis through Zapier is the fiber your marketing team needs. It’s not sexy, but neither is explaining to your CEO why that typo-laden tweet went viral.