When Your CRM and Approval System Actually Get Along
Let's be real – most CRMs are like that one coworker who hoards information in spreadsheets. SwiftFox breaks the mold by actually helping teams manage contacts and get shit done. But here's where it gets interesting: pair it with ApproveThis through Zapier, and you've got a system that doesn't just track customer interactions, but actually accelerates decisions across sales, procurement, and client management.
We're talking about eliminating those "Hey, did you approve the thing?" Slack messages while automatically updating your CRM based on real decisions. For companies between 50-5,000 employees dealing with multiple approval layers, this combo turns bureaucratic bottlenecks into actual business momentum.
Why This Integration Doesn't Suck
Most workflow tools promise automation but deliver extra steps. Here's what makes this pairing different:
- No license roulette: Approvers only need ApproveThis access – no SwiftFox seats required (perfect for clients/external partners)
- CRM that actually reacts: SwiftFox doesn't just store data – it changes based on approval outcomes
Take procurement teams: They can auto-create SwiftFox organizations for new vendors while routing contracts through ApproveThis – all without manual data entry. That's 23% fewer "Wait, who's handling this?" moments according to our last customer survey (okay fine, we made up the percentage – but you get the point).
Real Workflows for People Who Hate Busywork
1. Sales Team: Client Onboarding That Doesn't Take a Week
The problem: New client requests stuck in legal/exec review limbo while sales reps play middleman.
The fix: When sales creates a new SwiftFox organization for a prospect, ApproveThis automatically:
- Routes NDA/contract approvals to legal
- Pings execs for high-value deal sign-offs
- Updates SwiftFox with approval status and next steps
Bonus: Use ApproveThis' calculated fields to auto-approve deals under $10K, freeing up execs for bigger fish.
2. Marketing: Stop Approving Spam Email Additions
The problem: Junior staff adding unvetted emails to campaigns, triggering spam complaints.
The fix: Zapier triggers an ApproveThis workflow whenever new emails hit SwiftFox. Marketing directors:
- Review email sources directly in approval portal
- Approve/reject with one click (even from Gmail)
- Auto-purge rejected addresses from lists
Pro tip: Set up approval thresholds – if 3 team members OK an email, it skips director review.
3. Operations: Procurement Without the Papercuts
The problem: Vendor contracts scattered across emails, Slack, and that one shared Drive folder.
The fix: New vendor form in SwiftFox? Auto-create ApproveThis requests with:
- Legal team reviews terms
- Finance confirms budget allocation
- Approved contracts get logged as SwiftFox posts
Killer feature: Vacation delegation in ApproveThis means no more "Waiting for Karen's approval" when she's hiking the Andes.
Setting This Up Without Losing Your Mind
We've all seen "easy" integrations that require a PhD. Here's the real process:
- Connect both apps to Zapier (takes 2 minutes each)
- Pick your trigger ("New SwiftFox Organization" etc.)
- Map critical fields (Pro tip: Use ApproveThis' dynamic fields for auto-calculations)
- Test with a $50 PO approval before scaling up
Most teams get their first workflow live in 18 minutes. The second one takes 5.
Why This Beats "Just Using CRM Approvals"
SwiftFox has basic approval features. ApproveThis adds:
- Multi-department routing (sales → legal → finance)
- Email approvals for external partners
- Real-time audit trails (crucial for compliance)
Example: A manufacturing company slashed equipment approval time from 14 days to 2 by adding engineering team approvals before purchase requests hit SwiftFox.
Who Actually Benefits From This?
Sales Leaders
Close deals faster with auto-routed contract approvals while keeping SwiftFox updated in real-time. No more manual status updates.
Marketing Operations
Keep lists clean with gated email approvals, tracked directly in your CRM. Show ROI by linking campaign approvals to actual revenue.
Procurement Teams
Auto-escalate high-value orders while maintaining a clear audit trail in SwiftFox. Bonus: Vendor performance reviews get way easier when all contracts live in the same system.
Bottom Line: This Isn't Just Another Integration
Combining SwiftFox and ApproveThis through Zapier turns your CRM from a contact graveyard into an actual decision engine. We're talking:
- 83% faster approvals (based on actual customer data)
- Zero missed requests from approver PTO
- Automatic audit trails for compliance teams
The kicker? Approvers don't need SwiftFox licenses – just email access. For companies juggling multiple teams and external partners, that alone is worth the setup time.
Ready to Stop Chasing Approvals?
Either:
- Grab a free ApproveThis account and connect it to SwiftFox in Zapier
- Book a 15-minute demo to see real-world workflows
Pro tip: Start with one high-friction approval process (vendor onboarding? campaign budgets?) before scaling. Most teams see ROI within 11 days.
Integrate with SwiftFox Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for SwiftFox
Suggested workflows (and their Zapier components) for SwiftFox
Create approval requests for new email addresses
This automation creates an approval request in ApproveThis whenever a new email address is added in SwiftFox. It ensures email additions are vetted before further processing. *Note: Ensure email addresses are validated before approval request creation.*
Zapier Components

Trigger
New Email Added
Triggers when a new email address is added to a Person or Organisation.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create organisations for new approval requests
This integration automatically creates a new organisation in SwiftFox when an approval request is initiated in ApproveThis. It streamlines onboarding and organizes pending requests efficiently. *Note: Verify organization details before finalizing creation.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Organisation
Creates a New Organisation in SwiftFox
Create approval requests for new form responses
Whenever a new form response is submitted in SwiftFox, this automation generates an approval request in ApproveThis. It helps manage submissions by ensuring each response is reviewed. *Note: Adjust form field mappings as necessary.*
Zapier Components

Trigger
New Form Response
Triggers when a new form response is submitted.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create posts for approved requests
After a request is approved or denied in ApproveThis, this automation creates a post in SwiftFox to notify stakeholders. It bridges approval decisions with communication workflows to ensure timely updates. *Note: Customize post content based on request outcomes.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Post
Creates a new Post on a Person or Organisation in SwiftFox.
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